8 min 22 sec

“Mommee Coffee” Becomes a $20,000/Month Side Hustle

Tired of the guilt associated with consuming coffee while pregnant and breastfeeding, a biomechanical engineer creates a line of coffee bean options that keep Mom happy and baby healthy.
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What It's About

A coffee bean company that allows moms to indulge in their favorite beverage without guilt.

Business Model
Skills Required
Research & Experimentation
Profit Potential

Words of Wisdom

Mommee Coffee started as an e-commerce site, and for now, the business is focused on selling online for two reasons:

1. It’s easier and cheaper to capture the attention of a specific audience online rather than in stores and, 2. as it is a side hustle, the duo has limited bandwidth at this time and wants to be thoughtful about how and when they expand.

Lesson: Be intentional with your side hustle decisions and be realistic with regards to the amount of time and energy that you have available to dedicate to it.

Fun Fact

As Emilie learned through her research, the amount of caffeine in a cup of coffee depends on many factors including the type of bean, grind, roast, brew time, style of brew, how many grounds are used and whether it’s brewed with hot or cold water.

Notes from Chris

Episode 205
Mommee Coffee is not your average cup of joe, and co-founder Emilie Simmons is not your average hustler. She’s a coffee lover, a mother, and a biomechanical engineer turned strategy manager at a medical device company. And a couple years ago, she set out to develop coffee options for mothers everywhere.

It’s a hustle that grew out of a need, a serious personal need, not only for herself, for her fellow moms, too.

Mommee Coffee is organic, low acid, and offered in four caffeine levels including full caffeine, ½ caff, ¼ caff, and decaf, where the products are decaffeinated using a water processing technique rather than chemicals, thus created with pregnancy and breastfeeding in mind.

And now, at about one year in, the business sells approximately $20,000 coffee each month, said Emilie. She attributes the success to “satisfying a true need—not just a need for coffee but a need for moms to feel understood—to feel that it's ok for moms to still need and want things that were important parts of them before they embarked on the parenthood journey.”


  • Mommee Coffee: If you're interested in learning more about the effects of caffeine and acid on moms and their children, check out Emilie's website!

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"Pick something manageable and something you are passionate about. Limit the scope as much as you can to start because even something that seems small can take an enormous amount of work. Test your idea on a small scale before making big investments. And have fun!"
—Emilie Simmons #SideHustleSchool

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Chris Guillebeau