What It's About
A coffee bean company that allows moms to indulge in their favorite beverage without guilt.
Words of Wisdom
Mommee Coffee started as an e-commerce site, and for now, the business is focused on selling online for two reasons:
1. It’s easier and cheaper to capture the attention of a specific audience online rather than in stores and, 2. as it is a side hustle, the duo has limited bandwidth at this time and wants to be thoughtful about how and when they expand.
Lesson: Be intentional with your side hustle decisions and be realistic with regards to the amount of time and energy that you have available to dedicate to it.
As Emilie learned through her research, the amount of caffeine in a cup of coffee depends on many factors including the type of bean, grind, roast, brew time, style of brew, how many grounds are used and whether it’s brewed with hot or cold water.
Notes from Chris
Episode 205Mommee Coffee is not your average cup of joe, and co-founder Emilie Simmons is not your average hustler. She’s a coffee lover, a mother, and a biomechanical engineer turned strategy manager at a medical device company. And a couple years ago, she set out to develop coffee options for mothers everywhere. It’s a hustle that grew out of a need, a serious personal need, not only for herself, for her fellow moms, too. Mommee Coffee is organic, low acid, and offered in four caffeine levels including full caffeine, ½ caff, ¼ caff, and decaf, where the products are decaffeinated using a water processing technique rather than chemicals, thus created with pregnancy and breastfeeding in mind. And now, at about one year in, the business sells approximately $20,000 coffee each month, said Emilie. She attributes the success to “satisfying a true need—not just a need for coffee but a need for moms to feel understood—to feel that it's ok for moms to still need and want things that were important parts of them before they embarked on the parenthood journey.” MENTIONED IN THIS EPISODE:
- Mommee Coffee: If you're interested in learning more about the effects of caffeine and acid on moms and their children, check out Emilie's website!
- Fire Roasted Coffee Dreams Lead to Big Beans: When searching high and low for fresh roasted coffee leaves a father in the Yukon with an empty mug, he starts making it himself and creates a side hustle caffeinating the masses
- Entrepreneur Reads Tea Leaves to Launch Subscription Hustle: A New York-based consultant brews his need for energy into a tea delivery service that offers customers a chance to discover new tea varieties each month
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