093
7 min 46 sec

Clothing Store Salesman Invents Baby Harness, Earns $100k Per Year

An innovative salesman creates a baby harness that benefits both parent and child, all the while creating a six-figure side income for himself.
Design Family High Profit Manufacturing Product

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What It's About

A store salesman manufactures a baby harness that helps parents teach their children to walk.

Business Model
Manufacturing
Skills Required
Creativity & Resourcefulness
Complexity
Medium
Profit Potential
Medium

Words of Wisdom

In the beginning, Jeffrey put in a lot of time but minimal money. He drew up prototypes himself, got advice from friends in the clothing business, and had friends help him make the first physical product. Even his initial marketing efforts ranged from being free to cheap in price, and he approached "mom bloggers" and gave them products to review and giveaway.

Who do you know that can help you and your side hustle succeed?

Fun Fact

Jeffrey says that the most surprising thing about creating the Juppy is all the emails that he gets from happy parents, telling him stories about how much his product helped their child learn to walk. And like many people featured on this podcast, he's grateful for the financial freedom that have come with his side hustle.

Notes from Chris

Episode 93

Side Hustle School often features stories that focus on the concept of using the skills you already have instead of learning a new skill. For examples, see Ep. 13, Ep. 33, or Ep. 78. But what about using the network of people you already know?

In today’s story, a clothing salesman has an idea for an all-new product that would help parents and their children. He doesn’t know anything about manufacturing—and he doesn’t want to spend a lot of money figuring it out—so he starts with the people he knows. Along the way, he ends up with a patent on his new product and a six-figure side income.

When you surround yourself with people with a variety of skills, you have access to a wide range of resources. Some people think they “don’t know anyone,” but this is almost always false. Did you go to school, to college, to university? What about your colleagues or former colleagues? Who do your friends know?

Who do you know who could help with your idea?

MENTIONED IN THIS EPISODE:

  • The Juppy: Check out Jeffrey's easy to use baby harness
  • Google Adwords: In addition to reaching out to "mom bloggers," Jeffrey also used Google Adwords to promote the Juppy
  • Facebook Ads: Learn more about how you can use Facebook Ads to reach out to a larger audience with a guide for beginners written by my go-to expert, Claire Pells
SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

Chris Guillebeau

P.S. If you have a moment, will you answer a quick survey for my podcast network? They want to know more about who's listening. :)

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Resources

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Quote of the Day
"Through my day job I met so many people that have guided and helped me along the way. I’m a firm believer that a closed mouth doesn’t get fed."
—Jeffrey Nash #SideHustleSchool

Sponsors & Gratitude

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Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.


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To infinity and beyond,

Chris Guillebeau