1040
7 min 26 sec

Spokane Simple Syrups Stock Store Shelves

A brewmaster in Spokane crafts flavorful syrups for cocktails, baked goods, and more.
Niche Ideas Power of Observation Product

Subscribe Now For A Free Five Step Tutorial

What It's About

A brewmaster experiments and brews success with his sweet syrups.

Business Model
Product
Skills Required
Brewing & Marketing
Complexity
Medium
Profit Potential
Medium

Words of Wisdom

Dillon recommends establishing pillars or values for your business. This will help you to remember your “Why”. For Side Hustle Syrups, his pillars include integrity, quality of product, community, and freedom. Whenever he feels the integrity is off, he goes back to his values and takes the necessary steps to restore it.

Fun Fact

Simple syrup is 1 part sugar to 1 part water and is a staple in making cocktails. Dillon uses this base to create his own magical variations.

Notes from Chris

Episode 1040
Dillon Hueser was a full-time brewmaster at a Spokane, Washington brewery for many years. He also enjoyed making his own beer on the side and joined a homebrew club known as W.O.R.T or Warriors of the Rotating Tap in his spare time.

When he wasn’t working on new concoctions and recipes, he spent his time hanging out at Dry Fly Distillery next door. He became friends with the team and chatted with them often about all things brewing. When it was time for Dry Fly to expand their operations and open a tasting room, they decided they wanted a house ginger beer. Ginger beer is a non-alcoholic beverage made by fermenting ginger, yeast, and sugar.

Dillon jumped on the opportunity and began testing out different flavors and ratios. He enjoyed the process, but hauling around large kegs to and from the distillery was exhausting. This got him thinking … what if he could make something that had the flavor of ginger beer but without the weight or time commitment of brewing it?

So he began to experiment further, and came up with a recipe for making a craft syrup that could be used in cocktails or mixed with soda water. He started with a syrup composed of fresh ginger root, lemon juice, lime juice, and brown sugar. Instead of carrying around kegs of finished product, you just needed to add an ounce of syrup to four ounces of soda water.

The Dry Fly Distilling team was impressed with Dillon’s creation. They encouraged him to take it to the next level by making it in larger quantities. This required a lot of work and research, but Dillon was up for it. He learned that in order to sell perishable items, he would need to purchase certifications required by the Washington Department of Agriculture. Each certification took about five weeks to complete between studying and testing. For the next year, he worked on them periodically, all while continuing to perfect his recipe.

The hard work paid off, and the certifications allowed Dillon to improve the quality and integrity of his syrups. Side Hustle Syrups (yes, that’s the name) was officially in business.

Eager to get the word out, he began cold calling, doing demos, and approaching stores directly. He would bring samples of his product and ask to set up a demo. As a result of his persistence, he’s been able to build solid relationships …. which in turn has increased his distribution.

Throughout the process, the folks at Dry Fly Distillery have continued to support him. They’ve used his products in some of their drinks, and they’ve just teamed up to produce a new canned cocktail featuring the syrups.

Finally, since finalizing his certifications, Dillon has expanded the flavors of his syrups to include tonic, orange vanilla, elderflower, and lemon lavender. He’s also moving beyond cocktails, seeing a market for the syrups to be used as tea and coffee flavoring, dessert toppings, and in baked goods.

 
  MENTIONED IN THIS EPISODE:

  SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT |

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.


Learn More

Quote of the Day
"Surround yourself with others who will challenge you and make you better."
—Dillon Hueser #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳


Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.


Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!





To infinity and beyond,

Chris Guillebeau