What It's About
A side hustle that just goes to show you that money can grow on trees!
Words of Wisdom
Jacquelyn has chosen to market to eager buyers rather than try to convince the reluctant ones. Eager buyers are people who typically are health conscious, go to the gym frequently, shop at Whole Foods, and stay in step with new health trends and superfoods. Reluctant buyers, well, don’t. Jacquelyn even worked on creating an on-the-go Moringa product for them so that they could take FERA Moringa wherever they go.
The lesson here: getting to know your ideal customer is crucial to learning what their needs are. Start there before you do any kind of marketing!
It’s one thing to get your product on the shelf, it’s another to get people to understand it. A common misunderstanding is that the powder mixes easily with water, so Jacquelyn teaches people to mix it into smoothies, juices, hot drinks and sprinkle it in and on foods. She teaches through conversations, websites, trade shows, grocery store demos, and collaborative events with gyms and workout classes. She also offers step-by-step recipes featuring her powder on her website.
Notes from Chris
If you step inside Jacquelyn Turner-Hauer’s small New York City apartment, you may wonder if you’re in a mini-warehouse. Yes, there’s furniture, but parked around it are boxes of products, packing materials, and trade show banners—a sure sign of a side hustle. Jacquelyn’s roommates are not only understanding, they are often her shipping department. Don’t be surprised if Jacquelyn isn’t there, though. She’s either out doing store demos, meeting with collaborators, or over on Wall Street working her day job at a hedge fund. Her passion keeps pushing her through. She is driven to get her side hustle, FERA Moringa, into your hands because that’s what turned her from being a very sick person into an extremely healthy one. Jaquelyn is 25 now, but at age 15 she was diagnosed with Crohn’s Disease, a chronic, inflammatory condition that requires constant treatment. Her body was being weakened not only by the disease but by the heavy medications she had to take. Her mom wanted a different outcome, so she went looking for alternatives. She found evidence that the leaves of the Moringa tree contained remarkable anti-inflammatory and iron-boosting properties—two of the most disabling factors in Crohn’s—and so she planted one in her Florida garden. The Moringa tree is native to India, commonly known as the drumstick or horseradish tree, but is cultivated around the world. Its leaves are rich in minerals and vitamins. Extracts from the leaves are an antioxidant and anti-inflammatory. They’re used to treat malnutrition and increase breast milk in lactating mothers. Jacquelyn’s mom began adding the leaves to her food, making Moringa tea and sprinkling the leaves on salads and in soups, about 1 - 2 teaspoons a day. With the zeal of a mom on a mission to heal her child, she even learned how to make Moringa powder. Within a short period of time, Jacquelyn’s condition began to show improvement. Before long, she was even off steroids and the anti-inflammation meds that she had previously so desperately relied on. And best of all—her tests and screenings showed zero inflammation. Suddenly, Jacquelyn was doing well and her future was bright. At 22, healthy and energized, it occurred to Jacquelyn that this wunder-supplement may be just the answer that so many like her were searching for. Being a creative and curious person by nature, Jacquelyn began to brainstorm how she could offer an alternative to others who were struggling. And that’s when she figured that perhaps it was time for a new passion project. So far, FERA Moringa is bringing in around $2,000 a month with a 40% profit margin, and those numbers have been steadily growing the longer she’s in business. She’s building this money tree with the long-term in mind. Since starting the business, she’s seen a huge difference in herself. It’s improved her ability to manage her time and make decisions quickly. Money grows on trees; you just need to find the right tree.
MENTIONED IN THIS EPISODE:
- FERA Moringa: When you've tried everything else and are looking for solutions, perhaps give moringa a try! Learn more about moringa and its many uses over on Jacquelyn's website
- FERA | 9 Science-Based Benefits of Moringa: Still skeptical and interested in learning more? Check out this article that Jacquelyn put together about the science behind the benefits of moringa
- Private Chef Turns Performance Food Into $30,000/Month Hustle: A California professional uses her autoimmune disease to learn about healthy performance food, creating two businesses in the process
- Doctor’s Diagnosis Becomes Food Diary Side Hustle: A chronic illness diagnosis leads to the “write” side hustle for a full-time communications manager in the UK
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