What It's About
A service that helps people in other countries get the American goods they want.
Words of Wisdom
To market his business, Randy has relied mainly on Facebook advertising. It’s been a great way to reach people in hard-to-reach places, like rural towns and villages. He can select locations within a radius of his franchised location or delivery drop-off point, and target the people who live there.
Randy had the bittersweet experience of being forced to go full time with his side hustle because of a car accident. However, the extra time invested allowed him to finally break the seven-figure mark.
Notes from Chris
Have you ever ordered an item online and felt there was far too much packaging? You know, when you buy something tiny, like a USB stick or set of batteries, and it comes in a box big enough to contain a car tire? For most of us, it’s just an annoyance—a clear sign of waste. But for many people living outside of America, the land of free shipping, it can be a costly problem that stops them from getting the products they want. Which is where today’s side hustler, Randy Robida, found his new side hustle. While working as an executive of a home delivery company, Randy spent a lot of time in different countries all around the world. Everywhere he went, he felt that he stood out as, “The American,” and people often commented on what he was wearing. From his sneakers to his laptop cover, the items he traveled with were often the hot topic of conversation. One conversation he had in Budapest really stuck with Randy. Waiting for a meeting to start, one of his clients asked Randy, “How long have you had your shirt for?” Randy found the question to be a little odd. He’d been asked where and how much, but never how long he had something. Randy told him the shirt was about three years old, and the client laughed and said, “Shirts in Hungary barely last us a year.” This was one of many similar conversations, and Randy began to feel an idea percolating in the back of his mind. He could tell there was a high demand for American items, but what was the problem with supply? Many of the people he spoke with were middle-class or high-income individuals from relatively affluent backgrounds—what was stopping them from getting the products they wanted? He began to ask everyone on his travels where they were getting stuck, and he found two significant problems. The first was that payments were often rejected. Although people had money, they were ruled out based on their location, and legitimate credit cards would be denied. In particular, people in Nigeria suffered from this, which you’ll understand if you’ve ever received an email from a generous faux-prince offering to send you a hundred million dollars if only you’ll advance him a few thousand up front. The second was the cost of shipping. Products were affordable to buy in America, but sending them abroad could quickly turn a $40 pair of shorts into a $150 investment, sometimes more when you factor in import taxes. These two points of friction and the hundreds of people struggling with them gave Randy the confidence to start his new endeavor. If he could fix these two problems, he could help people in these countries, and earn a profit for himself. So, he founded the company USA2Everywhere. USA2Everywhere uses a simple system of consolidating packages. Customers submit their desired orders through their website. They’re then bought and delivered to Randy’s garage. There the products are re-packaged in more appropriate boxes—and sent to a pick-up location close to the customer. This offers incredible savings to the customer and allows most shipment to most places for around $25.00. Much less than any of his global competitors can provide. Six years after its initial creation USA2Everywhere is on-track to generate several million dollars in revenue for 2018. Randy is still running the business from his house and currently employs his family members to help him out. However, he’s also expanding to a warehouse space to deal with the volume of orders coming through. He’d eventually like to expand beyond developing countries and look towards higher-income places like Germany, Australia, and the United Kingdom… so that everyone can get those cheap laptop cases and shirts that last for more than one year.
MENTIONED IN THIS EPISODE:
- USA2Everywhere: Learn more about the side hustle Randy is building over on his website!
- “Netflix of Restaurants” Side Hustle Earns $50,000/Year: A contest idea turns into a restaurant recommending algorithm, earning its creator an extra $50,000/year
- Side Hustle Turned Full-Time Job Disrupts Car Rental Industry: A corporate employee who enjoys saving on car rentals builds an affiliate project that becomes so successful that the car rental companies try to put it out of business
- Lost & Found: How Lost Property Helps a UK Woman Find Her Side Hustle: Tanya-Jane Park wasn’t looking for a side hustle when she went to a popular music festival, but when her friend lost her handbag, she managed to find one anyway
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