534
8 min 25 sec

Mindful Moms Make $70,000 on Family Affirmation Cards

When two best friends are transformed by affirmations, they bring the love to families and children with empowering products.
Arts & Crafts Crowdfunding Manufacturing Product

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What It's About

Self-love and daily affirmations for the next generation.

Business Model
Product
Skills Required
Planning & Marketing
Complexity
Medium
Profit Potential
Medium

Words of Wisdom

Anna encourages those who want to use Kickstarter for their side hustle to prepare, plan, then execute! In their case, the two had professional photos taken, created Facebook advertisements to build their mailing list, and utilized a Kickstarter boosting service called Green Inbox. Not only that, but they also released a teaser video 30 days before their Kickstarter launched to spread the word about their exciting new side hustle.

Fun Fact

The two are incredibly grateful for the flow that they’ve experienced. By flow, they mean the little miracles that seem to fall into their lap. They celebrate these wins with vegan cupcakes, champagne, and disconnecting from their phones.

Notes from Chris

Episode 534
Anna Lozano is no stranger to side hustles. Her family immigrated from Poland to Canada, and when she was growing up, Anna had the quintessential lemonade stand. Then, as she got older, she began working odds and ends jobs to get extra cash. She even sold Polish sausages, no doubt drawing on her extensive knowledge of their origin.

Years later, in 2010, Anna was working in marketing and climbing the corporate ladder. She became dissatisfied and burnt out, and asked herself who she was living like this for. It certainly wasn’t herself. So, her and her husband built an online wellness business. The business was so successful that she was able to retire from cubicle world in 2011. In 2013, her husband was able to do the same. However, as inspiring as this story is, this isn’t what we’re going to be talking about today.

In November of 2016, Anna and her best friend, Lindy Sood, discovered the power of “I am” affirmations.

“I am” affirmations are statements that remind the person saying them of positive and empowering qualities that they have. Some say things like “I am loved”, “I am enough”, and I am “strong”. The women say that stating them changed how they felt, and they were becoming more confident while also feeling more at peace. [Side Note: Personally my affirmations are “I am ready for more coffee.” … “I am ordering a vodka soda” … “I am asking you to get out of my way”]

Anna and Lindy were mothers, and they wondered what effect these affirmations could have on their children. To the best of their knowledge, there weren’t any affirmation cards that focused on families.

So they decided to create Love Powered Co., and their first product would be the Love Powered Littles Box Set.

They started working to launch a Kickstarter campaign. They had the idea in November of 2016, but it wasn’t until August of 2017 that the Kickstarter was ready to go live.

They started working to launch a Kickstarter campaign. They had the idea in November of 2016, but it wasn’t until August of 2017 that the Kickstarter was ready to go live. It’s important to remember that these things take time, and Anna encourages those who want to use Kickstarter for their side hustle to prepare, plan, then execute!

Anna and Lindy’s careful and thoughtful preparation fostered some lovely results. Within the first 24 hours of launching, they had reached their goal of raising $10,000 CAD ($7,687.07 USD). It ended with more than double that amount, at a little under $22,000 CAD ($16,911.56 USD). The two have invested a total of about $40,000 CAD ($30,748.30 USD) to date.

As it turns out, their successful Kickstarter would also parallel their profits. Just from January to May of this year, Love Empowered Co. has earned $70,000 CAD ($54,000 USD). They’re projected to earn $300,000 CAD total this year, due to the upcoming release of their new collections for teens and women.

Right now, most of their sales come from their website, but they’ve also connected with 22 boutiques, yoga studios, and mindfulness centers in the US and Canada. They are fulfilling 20 more wholesale retailer requests this coming July.

Just by identifying one of their own needs and taking initiative to release it out into the world for all, they’ve created a booming side hustle. Now, repeat after me: "I am hustling. I am making money. I am ready to get to work!"


MENTIONED IN THIS EPISODE:

  • Love Powered Co.: "I'm good enough, I'm smart enough, and doggone it, people like me." Okay, I definitely didn't come up with that one... Learn more about Anna and Lindy's self-love affirmation cards for "littles" over on their website!

  • Kickstarter | Love Powered Littles: Check out the Kickstarter campaign that started it all and take note of the extra things that they did to make their project more legitimate
  • Green Inbox: The crowdfunding boosting service that Anna and Lindy used to get their message even farther
SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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Resources

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Quote of the Day
"What’s the worst that can happen? You try. You grow. You learn. And then you can try again!"
—Anna Lozano #SideHustleSchool

Sponsors & Gratitude

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To infinity and beyond,

Chris Guillebeau