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Claire Wolfson runs Bean Goods with her husband and co-founder, Chris Prouty, out of Long Beach, California. The brand grew out of their sixteen-year-old dachshund, Bean, and sells dachshund-themed clothing and accessories for humans and dogs.
Since being featured on the show, the business has grown 450 percent and is on track to hit seven figures this year. Claire credits a business coach she's met with weekly for the past two years for much of that shift. Together they focused on profit margins, cutting any product that ran below a 65 percent margin, tightened up marketing across email, SMS, and Facebook and Instagram ads, brought on a community manager to run a Facebook group that's grown to around 4,000 members, and moved the business out of their home and into a small warehouse.
The numbers tell the story. In 2019, the first year working with her coach, the business grew 80 percent. In 2020, it grew 200 percent. In 2021, it's up 220 percent over the same time last year. There was a harder chapter before that: sales were coming in, but the bank account wasn't reflecting it, which is what pushed Claire to bring in outside help in the first place.
Giving back has mattered to Claire and Chris from the start — they began by donating 30 percent of profits to local dog rescues, before they understood profit margins or cost of goods sold well enough to know that wasn't sustainable. They've adjusted the number since, but they're still giving back. Claire's advice for anyone building something similar: don't wait to get help. Find Bean Goods at beangoods.com or @beangoods on Instagram.
