This transcript was generated from the episode audio and may contain minor errors.
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Hey, hey, what's up? Thank you for tuning in today. You're listening to "Side Hustle School," the only podcast bringing you daily motivation, not just motivation, but also tips, strategies, questions and answers, ideas, case studies, all designed to help you create an extra income without quitting your job, also without spending a lot of money, also without going into debt, and by using the skills you already have. And today, we've got a question from a listener about prioritization. She is already doing a lot of things right.
She has designed and created a series of journals and inspirational stickers and pins. People are buying them, so far so good, but she's wondering what comes next, you know? She's got a specific product. She's got a clear target market. How can she reach this target market with her product, sell more to more people or sell more to the same people?
You know, you could do so many things, but our challenge in this world of unlimited choice is that you can't do everything. Thus, the question of prioritization. How do I best prioritize what to do next? Having a plan is not just valuable, it is critical. Stay tuned for the detailed question and my answer.
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Hey, Chris, my name is Gina, and I recently discovered your show after a friend recommended it to me. Thanks for the helpful content. I need help prioritizing at the micro level. I've got all these things I need to do. Specifically, I've made journals and a series of inspirational stickers and pins.
People are buying them, and I convert more than 5% of the people who visit my site. I know I can sell more if I get more visitors, but I also struggle with knowing how to use my limited time. Newsletter, new products, another Instagram post that will disappear in an hour? Okay, maybe not that, but still, there are a lot of options and it feels overwhelming. How can I grow my following, grow the business, and do this all in a short period of time?
- Well, first of all, let's congratulate our caller on the great conversion rate. Thank you for your question. 5% conversion rate, that's fantastic. That's really great. And just a note, as you grow, you're probably not going to convert 5% of any random visitor who shows up.
Otherwise, it'd be pretty simple because all you need to do is get more random visitors to come, but 5% is really great. It shows that a lot of the people coming are already pre-sold or they already know who you are. And in fact, most likely as your website traffic increases, your conversion rate will go down a bit, and that's normal. But let's see, what can you do? You've got this product that sells, you need to prioritize.
I would focus ruthlessly on strategies that are effective. So yeah, another Instagram post, that will disappear. Probably not, unless all your sales are coming from Instagram. New products, well, that sounds good because that's something else that can sell. Newsletter, most likely that's good.
That's better than the Instagram post at least. And there could be lots of other things too. So what I suggest is there's a real 80/20 rule to these things, which isn't always 80/20. But the point is that some of your efforts, a few of your efforts produce the great majority of results. So I'm a big fan of letting go, acknowledging that you can't do it all, and that's okay.
You're gonna be most effective when you pick a few things. And as for which things? Well, you try to figure out what is effective and do that. Otherwise, you just kind of keep spinning your wheels. And people who are truly effective long-term, effective at growth, they do figure out over time what's working and they devote their attention to that.
So I'm gonna be cheering you on. Good luck, listeners. If you're struggling with this or any other topic, or if you've got some insight to share, just come to www.sidehustleschool.com/questions. I love this ongoing dialogue. We've got a new episode coming out every single day, and I hope you'll join me for it.
Subscribe or follow wherever you get your podcasts. My name is Chris Guillebeau. You're listening to "Side Hustle School." [Music]
From the "Onward Project."
