This transcript was generated from the episode audio and may contain minor errors.
[Music]
Welcome back to Side Hustle School. Thanks for tuning in today. We're gonna talk about using chat GPT and other large language models, AI technologies, et cetera, in the use of a side hustle, specifically for generating social content. This question comes to us from Bryson in Indianapolis and astute observer of trends. He's picked up on this hot topic.
Well, I'm sure Bryson is really smart, but pretty much everybody has picked up on the hot topic of AI this year. It's like the year of AI. On my book tour recently, that was like the number one question. And it's funny because people didn't always have a good question formulated. It was more like the number one topic.
I would go to ask questions or I would say, "Does anybody have questions?" And people would say, they would put together a sentence, but basically it was like AI is how they would end the sentence. It's like, what about AI? And so people don't always know what to ask. So I really love the practical focus for side hustlers out there, anybody building a small business or any kind of online project. A practical question of beyond the ethics and beyond the, is this technology going to kill us?
Well, maybe one day, but in the meantime, can we use it to make some social content? Okay, sounds good to me. Can be a useful tool if used strategically. And it's always a good idea to start small and iterate. So let's talk about it with some examples.
How to use chat GPT to help with social media. Detailed question coming up in just 30 seconds. [Music]
Hi, I'm Bryson from Indianapolis, a long time listener and reader of your books. As you know, everyone's talking about AI these days and I've noticed that some social media managers and influencers are using chat GPT to generate social content. Do you have any tips for leveraging this technology to keep up with the demands of constantly being new and engaging material?
Thanks so much for your time and answer. [Music]
All right, this has been on everybody's minds in lots of different ways, how to use AI, what's it all mean and so on. But let's get specific and break it down here. Can you use chat GPT to help with social media? How do you do it?
Do you have some tips? Well, let's give you some examples, okay? Say you are a travel blogger and you're trying to come up with some good Instagram captions. By good, I mean engaging. You could use chat GPT to generate a list of 10 to 15 catchy captions based on specific themes or images you provide.
And yes, you can do that with chat GPT now. You can provide images, you can reference PDFs. That's a new thing. There's all kinds of stuff all the time. What about automating Q&A sessions?
If you are a consultant and you frequently get similar questions, you could use chat GPT to automatically answer these frequently asked questions on your LinkedIn page, which not only serves your audience, but also establishes your expertise. What about long-form content snippets? Like you are an indie game developer and you've got a new blog post about the making of your latest game. Use chat GPT to distill the essence of the post into bite-sized snippets that go well with Facebook, Twitter, et cetera, threads. You could create polls or surveys.
What if you're a fitness coach wanting to understand what's going on with your audience, what problems they have? Chat GPT could help. Writing product descriptions. If you're running an Etsy store selling handmade jewelry or something else, use chat GPT to create engaging product descriptions, which can save you time and maybe do a better job. Maybe not.
Of course, you wanna make sure you carefully go over everything before you actually publish it. Lots of mistakes have been made in that way, but it can definitely help get you started. So lots of options there. I mean, I could say more about integrating with scheduling tools. If you're using a tool like Buffer or Hootsuite or later.com, there's a lot of those now.
See if you can integrate the generated content into those platforms. It just kind of makes everything easier. Again, be careful. And as you go forward, monitor and adjust. I hope those specific examples help.
For Bryson or anybody else out there, definitely lots of things you can do. So do take the time to jump in and explore. Listeners, if you've got a question this holiday season or any other time, sidehustleschool.com/questions. So excited for all that is to come. Thank you for being part of Side Hustle School.
I make this podcast for you every single day. As mentioned, my name is Chris Guillebeau. This is Side Hustle School. From the Onward Project.
