8 min 21 sec

The Mystical Solution to Modern Love (and Money)

A lifelong side hustler becomes a part-time relationship coach, starting a new service in response to a clear need.
Coaching Low Startup Potential Relationships Service

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What It's About

A renaissance man shares relationship advice based on the Kabbalah.

Business Model
Skills Required
Communication & Empathy
Profit Potential

Words of Wisdom

Devin said that getting into coaching is a great opportunity but only if you have the right temperament and lots of experience dealing with human nature. It’s rarely about dispensing advice or directives. It’s more about asking the right questions.

Fun Fact

Devin’s been putting together a writing series and a new book called Ceremoniously: My First 20 Weddings. Believe it or not, he’s on a journey to marry his wife 100 times in 100 countries. He’s on 21 so far!

Notes from Chris

Episode 745

Devin Galaudet has worn many hats throughout his working life—antique store owner, professional poker player, travel blogger, and property manager. This collection of side hustles is what’s kept him going.

He’s never embraced the “one career path” mindset. So, when Devin’s wife was speaking at an event and found himself with a small line of women wanting to speak with him about their relationship frustrations, Devin was confused but obliged.

Turns out that his wife had been talking about him. She would mention Devin in her newsletter and her social media page. She described the adventures they’d been having around the world, and the conversations she overheard Devin having with friends.

He’d been studying Western Mysteries, occultism and the Kabbalah for 25 years and been implementing what he’d learn into breaking down the differences between men and women.

That evening, Devin spoke with five women and was still confused by the whole thing. His wife offered a suggestion, “Why don’t you follow through and offer your experience as advice?” Devin’s entrepreneurial spirit kicked in.

Drawing from his experiences as a serial side hustler, Devin started with a webinar and eBook to build a list of interested prospects. This kept his startup costs low. He already owned websites and using the service WebinarJam only cost him $99 for the year. The majority of people attending his first webinar came from his wife’s event. He then transitioned to recording a weekly podcast about love.

After three months, his wife suggested doing paid classes. In Devin’s mind, it all seemed a bit ridiculous. However, there was something in this experiment that kept him from walking away. He enjoyed sharing the mysteries of the occult and using the Kabbalah as a tool to help others in the tempestuous world of love and relationships.

He didn’t know what the next step should be. So, he sent out a questionnaire to everyone who attended his webinars and those that answered became the subject of week one’s class.

The Mystical Solution to Modern Love was born.

Love and relationships is a highly personal field with no “one size fits all” approach. Devin didn’t go to school for counseling and his day job is in property management. However, he’s able to secure trust and confidence with his clients. He said if someone finds him, it’s likely they’ve been recommended through referrals, seen him on a webinar or any number of podcasts about love. So, the burden of establishing trust is already eased.

Devin’s relationship coaching earns him between $1,500 - $2,000 a month and said he’s kept this hustle going primarily through his webinars and podcasts. He said once it got going, it didn’t take him a ton of time to maintain. He said he just has to keep putting himself out there.



Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"Find a way to be useful, solve a problem, and encourage others who need your support. This is the most basic idea, of course, but absolutely critical."
—Devin Galaudet #SideHustleSchool

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Chris Guillebeau