10 min 2 sec

New Mom Uses Pinterest to Launch Parenting Blog

With a goal of avoiding “fluffy” content, a new mom launches a parenting blog that provides lots of detailed, practical info. In one recent month, she earned more than $1,500 from advertising and referral fees.
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What It's About

A new mom creates the online resource she wished she'd had.

Business Model
Skills Required
Communication & Teaching
Profit Potential

Words of Wisdom

These kinds of projects have potential to create passive income, with the caveat that a) you usually have to work for quite a while before you get to that point, and b) nothing gold can stay—it won’t keep coming forever. So, plan ahead for your next project!

Fun Fact

Ashley just about gave up in December—and it’s a good thing she didn’t. Little did she know, she was on the brink of a 1,500% increase in revenue.

Notes from Chris

Episode 846
Ashley Bryant is a "Type A" planner. She likes to research, be fully prepared for the worst, and have everything under control. So when she became pregnant with her first child … she just couldn’t stop reading.

Reading about pregnancy and motherhood, however, was not like other topics she’d encountered. Most resources she could find were just message boards full of personal stories, not well-written, thoughtfully organized, articles backed by science. She had to visit ten blogs to get the information she thought she’d be able to find in one. It was exhausting...

And it wasn’t just her. Ashley had plenty of conversations with other new and expectant mothers about how hard it is to find entertaining yet detailed articles that aren’t just based on intuition or a single story or two.

Somewhere along the way, an idea was formed: why not blog about this? Yes, this is 2019, and people still blog! Some of them even make money doing it.

Ashley wasn’t totally new to blogging. She works full-time for a real estate company and is responsible for creating content for their website. However, while she understood writing basics—like keeping someone’s attention and organizing the content in a way that feels natural—she wasn’t very familiar with the business side of starting a blog.

She knew she needed to learn these things, so she studied up. Ashley started paying close attention to Pinterest. It was easy to stay caught up on trendy topics in motherhood from the popular pins in the category—but just as Ashley suspected, most of the pins directed readers to fluffy content that wasn’t very practical. Her plan was different. She’d take her own experiences of pregnancy and early motherhood, enhance them with really detailed research, and create long, engaging, articles that could be the only article someone would have to read to gain some real understanding of the topic. Once she had a few posts in the pipeline, she officially launched Mom Like You Mean It.

In January of this year, fresh from a couple of weeks off for the holidays, Ashley dove back into her blog—and ended up having her first $500 month.

February was even better: $1,500, all from advertising, Amazon links, and a couple of affiliate commissions.

From the very beginning, Ashley’s been driven by the concerns and questions of new and expecting moms. She’s not looking for a creative outlet or a place to tell stories—she’s blogging to help her readers solve problems.

And because of this ‘listen, then write’ approach, Ashley found the area where she could really shine: pre and postpartum fitness and nutrition. Her early articles on these topics were thriving—and earning. She’s now working on her first product she hopes to release later this year.



Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"Understand that Rome wasn't built in a day. There will be setbacks—and lots of them—so just plan for that. Plan to learn everything you can that first year and then make a commitment to never stop learning something new."
—Ashley Bryant #SideHustleSchool

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Chris Guillebeau