13 min 7 sec

WEEKLY RECAP: Planning Ahead for a Big Q4

In our thirty-sixth recap of Season III, we'll highlight the lessons learned in this week. Also: an audio update from a previous case study!
#HappierLaborDay Lessons SHS Updates Weekly Recap

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Notes from Chris

Episode 981

We’ve just finished week 36 of Season III! This week featured a mochi-making empire, cosplay costumes made with 3D printing, and more.

This week we had Labor Day in the United States, which the Onward Project has now repurposed as #HappierLaborDay. Work should be something to be celebrated and enjoyed, not deferred or avoided. If you hate your work, most likely you’re doing the wrong kind of work.

In the spirit of being proactive, let’s talk about something that’s important to a lot of businesses, especially ecommerce, retail, and anything where you’re selling a product that could possibly be given as a gift—even if it’s a bit of a stretch.

What am I talking about? The fourth quarter of the year, of course! Especially in regards to holiday sales and promotions.

I know we have a long time to go until the holidays themselves, but if you want to plan an effective promotion, you need to plan ahead. It doesn’t do you any good for me to pop up the week before Thanksgiving and say, “Have you planned your Black Friday promotion?”—because to do it properly will take some time and effort.

Listen to the Weekly Recap to learn more!


Today, we have an update from Brian Thompson who was featured on the show in Ep. 91 — Copywriter Carves 140 Characters into $50,000 in Cash.

Listen to the Weekly Recap to hear from Brian!

You can also check out his website, Permanent140!

Here's what we heard this week on Side Hustle School! Listen to this week's recap for a more comprehensive highlight reel.

  • Ep. 975 — When three co-workers notice their colleagues using paper towels to open restroom doors, they invent a simple solution that’s a step above the rest.
  • Ep. 976 — Drawing on her Japanese heritage, a Bay Area teacher offers mochi classes using Airbnb Experiences.
  • Ep. 977 — With a 3D printer and sense of imagination, a California natural gas industry worker takes superhero DIY cosplay to a whole new level.
  • Ep. 978 — A Houston pharmaceutical sales representative delights gift recipients with illustrated greeting cards that tell the tales of their lives.
  • Ep. 979 — When an Australian student is in need of spending money, she starts a bikini side hustle that grows well beyond “itsy bitsy.
  • Ep. 980 — When longboard surfboards went out of style in the 1970s, thousands of them were selling at just $10 apiece. This aspiring ‘shaper’ knew it was a wave he had to catch a ride on.
Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


We want to hear from you!

The best part of Side Hustle School is our community, and around 20% of our episodes come from listeners. Are you working on something and want to share it with us and our audience? If so, we want to hear from you!

Head on over to our online submission page, and we'll be in touch if your story is chosen.

And if you're still working on something but have some questions, we want to hear from you too! Most Weekly Recap episodes include Listener Q&A.

Call the Side Hustle Hotline at 844-9-HUSTLE (844-948-7853), record your question and send it to podcast@sidehustleschool.com, or just send us an email!

Here's what's coming up next...

Each week I'll feature more stories from people who are starting side hustles without quitting their job. Here's a sneak peek of what's coming next week:

  • When a tap dance teacher overcomes self-doubt and launches an online course, he proves to himself that he’s not tapped out.
  • After experimenting with many options, a designer learns that she works best with clients in the fitness and wellness fields.
  • And much more!

Do you have a side hustle story you'd like to share? Fill out the Side Hustle School submission form and your story may be featured on the show!

Also, if you're interested in joining the Side Hustle Society, visit our Society page to get notified when it goes live!



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Quote of the Day
"It’s always a good time to reflect on your life and make changes—but something that can be done at any time is often done at no time. What are you laboring for?"

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To infinity and beyond,

Chris Guillebeau