849
10 min 57 sec

Savvy Bride Turns Budget Wedding Into Six Figure Success

A frugal bride starts blogging about how to save money while planning a wedding. After a lot of hard work, she’s now generating over six figures per year.
Affiliate Blog High Profit Power of Observation Weddings

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What It's About

Budget savvy bride helps others say “I do” on a budget!

Business Model
Blog
Skills Required
Research & Communication
Complexity
Low
Profit Potential
High

Words of Wisdom

Consider how you'll monetize. Will you place ads on the site, promote affiliate offers, or create and sell your own products? Will you use the site to get hired by clients? Decide your strategy on what to tackle first, and any additional streams you could add over time. Rome wasn't built in a day!

Fun Fact

In the beginning, Jessica kept her blog, The Budget Savvy Bride, a secret from almost everyone in her personal life. She felt kind of dorky about the whole thing! It wasn’t until she had already gained a large readership that some of her friends and family discovered the site and started reading.

Notes from Chris

Episode 849
Jessica Bishop had just gotten engaged and was excited about walking down the aisle, but she was seriously fretting over the expense of it all. She didn’t want one of the biggest moment of her life to be financially crippling. So, from the beginning, she looked for ways to cut corners and save money, yet still have the wedding she’d always dreamed of.

During the planning process, Jessica became completely consumed by all things wedding related. Almost every waking moment she was thinking of something she had to plan, actually planning it, or making sure the plan already set was coming together.

She often found herself venting to family and friends and anyone who’d listen about her upcoming nuptials. It became so regular that she started to feel self-conscious that it was all she could talk about.

Rather than risk gaining a reputation as a "Bridezilla", Jessica came up with another way to get out the thoughts inside her head. She chose to start a blog, a place where she could write about her trials and tribulations around planning a wedding as a frugal bride-to-be. She didn’t realize it at the time, but she was about to tie a side hustle knot and make another long-term commitment.

Unlike the wedding itself, where every intricate detail was planned, the blog had very little thought put into it. Jessica simply wanted a space to share what she had learned with other people on the same journey to create their perfect wedding. To keep things simple, she decided to launch on WordPress, the free hosting platform.

She called it The Budget Savvy Bride. It had a nice ring to it!

A couple more years down the line and a big life change occurred. Jessica and her now-husband decided to move to New York City. By now, she’d been blogging for four years. It was time to take this side hustle relationship more seriously and go full-time.

Soon, she was receiving over 500,000 visitors per month and reaching couples all over the world. By this point, Jessica had built relationships and arranged deals with big name brands in the wedding space. This brought about new revenue streams in the form of affiliate commissions and branded, sponsored posts.

By working hard, the blog had its six-figure year in 2015, earning over $100,000 in net income. It was a huge moment for Jessica. It also hasn’t stopped, with similar success coming in every year since then.

Then, in 2017, a new opportunity came knocking when Jessica was offered a publishing deal to write her own book about planning a wedding on a budget. It was released in 2018 and went on to sell over fifty thousand copies in its first year.

Through hard work and constant effort, Jessica has built an exhaustive resource for couples wanting to save money on their wedding. Although the path hasn’t always been romantic, she has no regrets about enthusiastically saying “I do” to this opportunity.

 
  MENTIONED IN THIS EPISODE:

  • The Budget Savvy Bride: Head on over to Jessica's blog to learn more or forever hold your peace
  • The Budget Savvy Wedding Planner & Organizer: From planning tools and checklists to worksheets and calendars, Jessica's book has all of the need-to-know advice to help you navigate the wedding industry traps. Learn more, here!
  • WordPress: Jessica used WordPress to set up The Budget Savvy Bride, and here you can learn how to install your own WordPress site in 5 minutes

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


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Resources

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Quote of the Day
"I've had to remind myself that I did not start this with the intention of it becoming a business. And I didn't necessarily do everything right. I screw up regularly and lose track of what's important, but at the end of the day, I'm still here, still going strong!"
—Jessica Bishop #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau