What It's About
A woman discovers a way to keep her side hustle going while still having the time to dedicate to the things she loves to do.
Words of Wisdom
Print on Demand (P.O.D.) services are a great way to experiment with your designs with little to no risk. If you have three or four designs, and you're not sure which is better, using a P.O.D. service allows you an opportunity to upload all of your designs and see which one people choose. This process would be much more complicated with screen printing, and you may have to make a decision before you start taking orders.
Krista started making Horse Junkie Gear after returning to riding in her mid-40’s following a pretty long hiatus. She filled her closet with all of the wonderful performance gear she needed, but what she really wanted were some cute, comfy tees that would look good both in the ring and out. After several fruitless searches, she shook the cobwebs off of her graphics programs and made them herself. After all, if you want something done right, you have to do it yourself!
Notes from Chris
Krista Fabregas has worked at NASA while building multiple e-commerce sites over the years, including one where sales topped $1M. She now writes for an educational website by day and runs The Horse Junkie on the side. She’s a horseback rider and a former graphic designer, so it’s a fun creative outlet that matches both her passion and her skills. She’s tried it two different ways: the first method she used is the more traditional method. She set up her own screen print shop, which is actually affordable—it cost about $2,000. Her first year, she sold $8,000 in t-shirts, and with a high-profit margin, cleared over $5,200 in net income. But this episode isn’t about screen-printing. What did she do? She switched from screen printing all those Horse Junkie and "Barn Life Is Better" shirts to using a P.O.D. company to do it. So which is better? Well, Krista thinks this new way will be better in the long-run—or at least she’s willing to experiment and take the chance.
MENTIONED IN THIS EPISODE:
- The Horse Junkie: Learn more about Krista and her horseback riding themed apparel and gifts on her blog!
- T-Shirts on Amazon Make $17,000 in a Month: A former corporate employee in Ireland runs a merchandising hustle on Amazon.com that brings in as much as $17,000 in profit in a single month. She does this with no inventory, no risk, and no paid traffic
- Florida Man Earns $100,000 Selling T-Shirts With No Inventory: There’s more than one way to make a lot of money designing and selling t-shirts without actually keeping them on hand. In today’s story, an app designer earns six-figures with a print-on-demand service
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Side Hustle School is brought to you by Indochino, the company that’s reinventing men’s fashion.
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