8 min 7 sec

Equine Lover Makes $5,000; Stables Business to Change Horses in Midstream

A former NASA employee with an unbridled enthusiasm for horseback riding changes her hustle strategy and proves she’s no one trick pony. We’re not horsing around!
Animals Blog Transition Story Writing

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What It's About

A woman discovers a way to keep her side hustle going while still having the time to dedicate to the things she loves to do.

Business Model
Skills Required
Writing & Design
Profit Potential

Words of Wisdom

Print on Demand (P.O.D.) services are a great way to experiment with your designs with little to no risk. If you have three or four designs, and you're not sure which is better, using a P.O.D. service allows you an opportunity to upload all of your designs and see which one people choose. This process would be much more complicated with screen printing, and you may have to make a decision before you start taking orders.

Fun Fact

Krista started making Horse Junkie Gear after returning to riding in her mid-40’s following a pretty long hiatus. She filled her closet with all of the wonderful performance gear she needed, but what she really wanted were some cute, comfy tees that would look good both in the ring and out. After several fruitless searches, she shook the cobwebs off of her graphics programs and made them herself. After all, if you want something done right, you have to do it yourself!

Notes from Chris

Episode 131

Krista Fabregas has worked at NASA while building multiple e-commerce sites over the years, including one where sales topped $1M. She now writes for an educational website by day and runs The Horse Junkie on the side.

She’s a horseback rider and a former graphic designer, so it’s a fun creative outlet that matches both her passion and her skills.

She’s tried it two different ways: the first method she used is the more traditional method. She set up her own screen print shop, which is actually affordable—it cost about $2,000. Her first year, she sold $8,000 in t-shirts, and with a high-profit margin, cleared over $5,200 in net income. But this episode isn’t about screen-printing.

What did she do? She switched from screen printing all those Horse Junkie and "Barn Life Is Better" shirts to using a P.O.D. company to do it.

So which is better? Well, Krista thinks this new way will be better in the long-run—or at least she’s willing to experiment and take the chance.


  • The Horse Junkie: Learn more about Krista and her horseback riding themed apparel and gifts on her blog!

  • T-Shirts on Amazon Make $17,000 in a Month: A former corporate employee in Ireland runs a merchandising hustle on Amazon.com that brings in as much as $17,000 in profit in a single month. She does this with no inventory, no risk, and no paid traffic
  • Florida Man Earns $100,000 Selling T-Shirts With No Inventory: There’s more than one way to make a lot of money designing and selling t-shirts without actually keeping them on hand. In today’s story, an app designer earns six-figures with a print-on-demand service
Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,


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Quote of the Day
"I don’t see this providing the living of my previous e-commerce win, but it’s fun and P.O.D. makes it easy to run. Plus, I now spend my Saturdays riding horses instead of printing, packing, and mailing tees."
—Krista Fabregas #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau