216
6 min 51 sec

Dutch Personal Shopping Service for Kids Measures Up

This clothing subscription service delivers a box of children’s clothes to parents in The Netherlands each month. It’s a close-knit competition, but you’re tailored to win!
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What It's About

A European children's clothing subscription service earns €5,800 ($7,000) in the first two months.

Business Model
Service
Skills Required
Eye for Fashion & Organization
Complexity
Medium
Profit Potential
Medium

Words of Wisdom

In addition to getting their box, Nelli's Bundleboon subscribers also receive a feedback form where they can note what they didn’t like about the items they’re returning, and Nelli will try to keep those notes in mind when putting together the next month’s box.

This extra addition may seem like a small thing, but it shows your customers that you really care about what they want. A little thing like this can go a long way!

Fun Fact

According to Forbes, Birchbox, which is arguably the most recognizable service and valued at a reported $485 million in April 2014, led the subscription box trend with its 2010 launch.

Birchbox's model of providing customers with samples of personal care products in order to up-sell customers into buying the standard sizes of the sample products they enjoyed has proven to be a successful marketing tool, and they've reached nearly 400,000 monthly subscribers and have inspired many other companies to start utilizing subscription boxes.

Notes from Chris

Episode 216

Nelli Jeloudar is originally from Denmark but now lives in the Netherlands and works as a Customer Loyalty Manager at a watch company in the heart of Amsterdam. She’s in charge of customer service, updating the website, and supporting operations.

Her side hustle, at least her main one, is a personal shopping service for children. It’s called Bundleboon, and Nelli’s goal is to change the way parents shop for their children. The theory is: shopping is time-consuming and parents are busy, so why not receive a box of outfits uniquely styled based on your child's personality and sizes?

For the Bundleboon hustle, she gets the clothes from a big retailer in The Netherlands specializing in children's clothing. Naturally, she’s able to purchase the clothes at a wholesale price, and then sells them for a more normal retail price, which is where her profit comes from. Each box contains an average of €150-400 worth of clothes, and most people who order end up keeping several items.

This project is not just a hobby… it’s a money-making endeavor. Revenue since launch date in June is €5800 ($7,000), and her total startup costs were around €2000 ($2,350).

It’s hard to get a service like this going because you need a good-sized customer base for it to work over time, but so far Bundleboon seems tailored to win.


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Quote of the Day
"My goal is to change the way parents shop for their children. Shopping is time-consuming and parents are busy, so why not receive a box of outfits uniquely styled based on your child's personality and sizes."
—Nelli Jeloudar #SideHustleSchool

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Chris Guillebeau