This transcript was generated from the episode audio and may contain minor errors.
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Hey there, side hustlers, welcome. Thanks for tuning in. Today we've got a question from a listener in Charleston, South Carolina. They are looking to take their wedding photography business to the next level using Pinterest. Pinterest, the underestimated, less talked about, but yet often very effective social network.
I feel like we don't talk about Pinterest nearly enough, but no one does. It's actually quite effective in driving traffic for free to all kinds of businesses that are savvy about using it. I've got some good friends who have just kind of gone all in with Pinterest and they're like, "Wow, how come people don't do this more?" I mean, we used to, or at least people used to talk about Pinterest in the early days, but it's still trucking along. So especially as a visual platform, Pinterest can be a valuable tool for photographers. That's what we're gonna talk about here.
That's the industry, but really for other industries too. As I said, I do think it's underestimated. Still, with so many images vying for attention, so many pins, how do you make sure yours stand out and actually convert into bookings or sales or whatever you're trying to achieve for your side hustle or small business? Well, in this episode, we're gonna look at some practical strategies for creating pins that get noticed, organizing your boards for maximum impact, and using Pinterest to continuously grow that side hustle. Let's see if we can help our listener.
Her question and my answer coming right up. [Music]
Hey, Chris, thanks for the show and for your books. Down here in Charleston, I've been capturing couples big days and thinking Pinterest could really be the next best thing for getting my work out there, but I'm wondering what's the best method for pins that get noticed and would really drive folks to my site. Are there certain types of photos or boards that really draw people in? Anyway, I'd love to get your advice if you have a few minutes to spare.
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All right, all right. As noted, I think Pinterest is an underestimated strategy slash platform for driving traffic to a website in particular, and that's what you want to do. And so a couple of specific tips to help this listener and some other folks out there, perhaps, who want to do something similar. So choose high quality vertical images that showcase your unique style and the emotions of the day. And of course, if it's a different industry, something else, but the point is high quality and vertical.
Number two, write compelling pin descriptions using relevant keywords. What might those be? Well, in this case, they might be Charleston wedding photography or romantic engagement photos. Don't be afraid to stuff the keywords. That's what you do on Pinterest.
Hey, it works. Number three, organize your content into themed boards, such as perhaps, in this case, Charleston weddings or bridal portrait inspiration. Basically, you think about what people are searching for. You put those terms in there. It's not that complicated.
Like I said, you don't need to be too artistic with it. Like think practically. Be as detailed and as keyword focused as possible. Let's see, what are we on? Number four, use targeted hashtags in your pin descriptions to improve discoverability.
Once again, don't overthink it. And then last but not least, pin consistently. Do it often, do it frequently. Aim for a mix of your own content and other relevant pins on a daily basis. And so you can actually streamline this a bit.
You can batch work on it, but you do want to have stuff going up on a regular consistent basis. I guess those are the same thing, but regular and consistent. Let's just overstate it because it's so important. So again, high quality images, descriptions using keywords, organized into themes. Again, using keywords, Charleston weddings in this case.
Use those targeted hashtags and then pin often. Another adverb for you. You just want to pin a lot. Consistency and engagement really are essential here. Definitely keep doing it as long as it's working.
Obviously, if something's not working, then don't waste time on it. But I do think this is something that's worth doing in a lot of cases, especially for a wedding photography side hustle. Good luck cheering you on as always listeners. Thanks for being out there. New episode out tomorrow and every day after that, seven days a week, 2,691 episodes and counting.
Thank you so much. My name's Chris Guillebeau. This is Side Hustle School. [Music]
From the Onward Project.
