9 min 42 sec

Itchy Honeymoon Shaves Way To $100k Pubic Oil Income

Three friends embrace the reality of pubic area discomfort and build a skincare business from scratch, turning it into a six-figure side hustle despite the skepticism of literally every person they talked to.
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What It's About

Three friends decide to stop beating around the bush and launch their own pubic oil skincare line.

Business Model
Skills Required
Bootstrapping & Branding
Profit Potential

Words of Wisdom

Through feedback, David realized that the $25 price tag for the full-size bottle was too high for many people who were skeptical of the new oil category, so they launched the sampler package: three scents, 2ml each, for $10. Included in this sampler is a discount on the next purchase.

They needed a less expensive way to get product into the hands of customers, and while the team lost a couple of dollars with the sample pack, David said that it’s been an effective way to acquire customers who return a few weeks later for larger orders.

Fun Fact

Bushbalm was bootstrapped by three friends who all invested just $250 each in the beginning. They’ve grown the business solely by reinvesting profits, rather than raising any money.

Notes from Chris

Episode 326

David Gaylord was traveling with a good friend in Canada when the side hustle of this story was born. His friend, who had recently returned from his honeymoon, was excited about a personal discovery and just had to share it with David. He had been using beard oil in his pubic region, and the best part was that it was working wonders.

Now, before you cringe, remember the benefits of beard oil on your face.

  • - It reduces irritation and redness after shaving.
  • - It sooths the often sensitive or dry skin and gives it nutrients.
  • - It reduces the risk of ingrown hairs.
  • - Not to mention, it makes you smell nice.
These discomforts don’t just apply to faces—they exist in the pubic area as well. The thing is, nobody talks about these issues (except on this show apparently) because they have to do with a more private area of the body.

After dispelling the weird feelings that came with the news, David caught on to the opportunity.

But for David and his friend, this was all the more reason to turn the idea into a business. No talking meant translated to just about no competition. And to be among the first in the pubic oil space, they had no time to beat around the bush.

David and his friend returned to Ottawa and brought on a third friend. The trio began researching oils, nutrition, and essential oils. The beard oils worked alright, but they knew they could refine the recipes to be even more suited for the pubic region, and of course to be relevant for both men and women.

Each of the three partners threw in $250, which covered the bill for the Shopify store, packaging and bottles, and 100 bottles worth of oil. Finally, by the passion of three individuals with no outside support, Bushbalm officially launched.

Things started off very slow. A sale here. A sale there. They didn’t invest a single dollar into advertising, relying only on word of mouth.

What started as an exciting, yet odd side hustle has grown into a near-$100k per year business in under two years. As it turns out, there was treasure hidden in the bush all along.


  • Bushbalm: Snag your very own bottle of pubic oil on their website and experience the magic firsthand!
  • Shopify: David used Shopify to set up his store for Bushbalm, and they're offering a 21-day trial and exclusive discount for all Side Hustle School listeners!
  • DudeIWantThat.com & IncredibleThings.com: Two popular blogs that responded to David’s cold emails that led to a major boost in sales for Bushbalm

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,




Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️

Learn More


Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!

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Quote of the Day
"We're really focusing on the future versus just spending the bare minimum to keep the business going. It's out of the experimental stage and doing really well, so we have a lot of confidence."
—David Gaylord #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau