418
8 min 31 sec

Gardening Mama Monetizes Frugal Living Blog

By focusing on a specific group of readers—and understanding their core needs—a blog about natural living and saving money earns $3,000/month.
Affiliate Blog eBook Passive Income

Subscribe Now For A Free Five Step Tutorial

What It's About

Lessons learned pinching pennies during the recession leads this mother to passive income!

Business Model
Blog
Skills Required
Writing & Budgeting
Complexity
Medium
Profit Potential
Medium

Words of Wisdom

When she’s considering a topic, Pam makes sure that it fits the needs of her target reader and it meshes with the theme of the site. For example, even though many of her readers probably watched the Super Bowl, writing about junk food snacks doesn't fit with her brand. However, if she had a healthy recipe for a junk food snack (like homemade queso sauce for chips), then that would be a good fit for Brown Thumb Mama. In other words: know your audience.

Fun Fact

Pam’s two most popular articles to date are "Homemade, Natural Febreze" and "How to Plant & Grow Garlic." Neither of those topics seemed exceptionally exotic or difficult to her, but her readers love them. Sometimes she’ll write an article that she thinks will surely be a success and it goes nowhere, like "Natural Tips for Great Sleep."

Notes from Chris

Episode 418
Today’s story comes from Pam Farley in Sacramento, California. She was a corporate marketing writer for about 17 years, but now she runs a couple of side hustles. Her main one, Brown Thumb Mama, is a blog featuring money-saving tips. She also sells essential oils, and has an ebook about essential oil education classes, which brings in passive income each month.

Pam started the blog in 2009 during the recession, when everyone was pinching pennies. Her coworkers were asking her how she supported her family on her salary alone. Her husband is self-employed and wasn’t paying himself back then. Pam figured that if her coworkers wanted this information, others could benefit from it, too. So she started her blog. It had restaurant copycat recipes, money-saving tips, and gardening advice to help other busy moms learn how to make things instead of buying them.

For the first few years, Pam treated the blog as a hobby. It wasn't making much money, and she didn't research best practices or engage sponsors or advertisers. But in the past two years, she’s devoted time and money to improving her craft… and increasing the income.

Pam now makes at least $3,000 a month from the blog, minus about $100 in expenses (hosting, email software, and supplies.) She expects her income to increase as she gets more readers—and as she better serves those readers by continuing to be consistent and by understanding their needs.

 
  MENTIONED IN THIS EPISODE:

  • Brown Thumb Mama: Learn more tips and tricks on Pam's blog that will help you save money when your finances are tight
  • Wordpress: Pam used Wordpress to setup Brown Thumb Mama, and here you can learn how to install your own Wordpress site in 5 minutes
  • Google Adsense: Pam decided to try and monetize her blog using click through ads through Google Adsense
  • Mediavine: The service that Pam used for Brown Thumb Mama that searches out advertisers and places their ads on your site for you
SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️


Learn More

RELIABLE WEBHOST FOR $5/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.

Get your own hosting plan for just $5 a month!


Learn More

Quote of the Day
"Think about who you're writing your blog for, and ask yourself—what do they need help with? Brainstorm a bunch of ideas for blog articles and then ask your ideal customer if those articles interest them."
—Pam Farley #SideHustleSchool

Sponsors & Gratitude

Learn More With Skillshare!

Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Skillshare. 📷

Skillshare is giving Side Hustle School listeners 2 months of unlimited access—for $0.99! Join the 2 million students learning everything from street photography to SEO on Skillshare today!


Get Started Here!

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.




Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!





To infinity and beyond,

Chris Guillebeau