Notes from Chris

Episode 1394

Nell Wulfhart has always been the person her friends and family have gone to when they need help making decisions. Throughout her life and different circles of acquaintances, she was known as the one who gave the best, most clear and most straightforward advice. Nell says that this ability to make fast, good decisions is responsible for 90% of her success as a freelance writer.

About five years ago, she started to realize that other people outside of her friends and family could benefit from her skills. She made up her mind to start her own coaching business that offered only one service: working with someone on a decision they are stuck on and guiding them to a place where they knew what they should do. Nell knew she was great at giving advice, and she wanted to help people get unstuck from the endless thought loops of indecision.

She called her idea Decide and Move Forward, and launched with a four-page website that was created for free by a friend. The only startup cost she had was paying for Squarespace, which cost about $80 per year.

At first, most of her clients found her from her freelance work. Nell writes a column on a career website about making decisions. This was a great business model for her. She was writing to her target audience for her coaching business and easily transferring the audience from one job to the other. That way, she made money from writing the articles and sometimes even more money from directing them to her service. Not only that, but when potential clients discovered her by finding her as a column writer, Nell also had built-in credibility.

To this day, this success has been without doing any promotion besides writing the column. As it turns out, a lot of people Google the question, “How do I make a decision?” and end up on her website. In just one session Nell can help shake people out of a cycle of indecision, and launch them on a new path forward.

Nell has big plans for Decide and Move Forward, though. She is about to meet a book deadline in February and when that happens, she is planning to spend time trying to grow her service.

 

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  MENTIONED IN THIS EPISODE:

• Learn more about Nell and her decision coaching at her website, DecideAndMoveForward.com.

SEE ALSO:

• Twelve Months of Experiments Leads Coach to Clarity: A career coach finds her ideal clients through a year-long series of experiments.
• Dog Sled Trainer Becomes Women’s Fitness Coach: For two decades, she trained sled dogs in the woods of Minnesota—but after a personal transformation, she started a fitness and empowerment program for women ages 45-55.
• Medical Emergency Inspires $90,000/Month Consulting Business: An ambitious startup employee pays for his parents’ medical care through student consultations, then grows a side hustle into a real business.

Inspiration is good; inspiration combined with action is better. Now get back to work! Yours in the revolution,

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