What It's About
How a Gallup-certified coach learns to make and ship personalized mugs, earning over $25,000 in less than a year.
Words of Wisdom
StrengthsFinder and other training courses create self-identifying personas where people find a source of recognition and affirmation. Consider the Myers Briggs test, for example. If you’ve never taken the test, it’s totally free (they have a paid version too), and people often put their type results in their social media profiles.
StrengthFinder is especially interesting because it’s so personalized. Every mug order is different because there is only a 1 in 33 million chance someone has the exact same five strengths in the same order as someone else. So if you’re into this culture, it’s fun to have a mug on your desk or in your car that reminds you what you’re good at.
The rebel in me can’t help but respect Scott’s decisions to ask forgiveness rather than permission from Gallup when creating the mugs. If he did it the other way around, this story may never have been written.
Corporate structures often default to saying "NO" to strange requests, so you want to make it easy for them to say "YES". It's best to show them that it’s already happening and it will be a net win for them too.
To learn more about Scott's personalized StrengthFinder mugs, visit his store page.
Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.
I use this card every day all over the world! ✈️
Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.
Get your own hosting plan for just $2.49 a month!
Quote of the Day
Sponsors & Gratitude
Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Blue Apron. 👩🍳
Check out this week’s menu and get your first three meals FREE, with free shipping. Get ready to say mmmmmm.
Get Yours Here
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,