This transcript was generated from the episode audio and may contain minor errors.
[Music]
Hey friends, I hope all is going well. Thanks for tuning in today. This is Chris Guillebeau, your host. Side Hustle School is the podcast. I have been doing well.
I'm getting ready to travel to Croatia. Excited about that. I'll be there for the better part of a week actually. So of course the podcast will continue on location. But for now, let's see what's happening today.
Oh, we're going to hear from Ava, Ava in Atlanta. Ava has been lending her unique voice to various projects from captivating audio books to engaging advertisements. And she's keen to expand her reach in the voiceover industry. Now specifically, she wants to do this on LinkedIn. I think LinkedIn is a platform ripe with networking and opportunity, but often overlooked.
People don't always think about LinkedIn for jobs. They don't think about LinkedIn for gigs and for clients and for growing your small business or side hustle. So she is seeking advice on how to optimize her profile, how to connect with some industry professionals, and of course showcase all this impressive work to prospective clients. So that sounds good to me. Let's dive in, explore how to use LinkedIn effectively in a voiceover business, or it could be another kind of business as well, right?
Most of these tips can be applied in a variety of ways. So I always try to give you something helpful and interesting, maybe even actionable. All right, that's our focus for today. A quick little shout out from our sponsor, and then straight to Ava. [Music]
Hey, I'm Ava from Atlanta.
I've got a side hustle as a voiceover artist and I've worked on a few small projects like ads and audio books. I'm wondering how I can use LinkedIn to network and find new gigs. What are some strategies for leveraging this platform? I wanna understand how to optimize my profile for voiceover work, how to connect with other industry professionals, and how I can effectively showcase my work to potential clients. [Music]
All right, Ava.
As I alluded to, I think LinkedIn is underrated for building a lot of client-focused businesses. So for something like voiceover work, definitely fits that category. Let's talk about optimizing your profile to start with that. So if you wanna use LinkedIn for lead generation, make sure your headline clearly states that you are a voiceover artist or whatever your business is. Just make it super clear in your headline.
In the about section, highlight those skills, types of projects you've worked on. Any relevant qualifications or training, make sure you have a professional headshot there. Make sure you have samples of your work in the featured section. This could be for Ava, some snippets from audio books, ads, any other projects. If you've got video clips where your voice was used, that's even better.
I know it's voiceover, but visual elements just tend to draw more attention. And when it comes to networking, connect with other voiceover artists as well as professionals in fields that often require voiceover work, advertising, audio book publishing. Don't be afraid to send personalized connection requests. In fact, I would spend some time doing that every day. I would spend 15 to 20 minutes a day working on LinkedIn stuff, where I'm sending those personalized connection requests, where I'm posting and sharing content, which could be updates about your projects, maybe some articles about voiceover work, whatever it is to just be active.
And then also as part of that process, maybe commenting on other posts. So you're just kind of a presence everywhere. This is the kind of project that definitely takes time and effort, but doesn't take a ton of time. And I think the effort can really be worth it. So the effort can be worth the rewards you receive if you build a profile in the right way.
So good luck with that. Ava, let us know how it goes. Listeners, if you've got a question, a scenario, a struggle, a success, whatever it is, love to hear about it and share it with our global community, www.sidehustleschool.com/questions. We've got a new episode every single day. It's all completely free.
Of course, I'll be back tomorrow. My name is Chris Guillebeau. This is "Side Hustle School." [Music]
from the Onward Project.
