What It's About
After the loss of a beloved family pet, an engineer decides to improve on a saddle for chickens so that more feathered friends are not lost to preventable accidents.
Words of Wisdom
Jill's side hustle is successful due to a combination of three different things:
- It's a niche market where it's very obvious who's part of it
- There’s not a ton of competition (there are a few other chicken saddle sellers, but Jill has an edge with her unique advancements)
- It’s also a market with a recurring need, because most people who keep chickens don’t keep just one, they tend to have a whole flock
Part of Chicken Armor's mission statement is to help chicken keepers save time and money with an innovative design that makes the saddles low-cost to produce. These advancements also allowed Jill to price her product lower than all the other saddles on the market.
All she pays for for is the vinyl material - which is very cheap - and then the packing and shipping charges when someone places an order.
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Quote of the Day
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To infinity and beyond,