8 min 5 sec

Engineer Creates “Inertia Project” for Women

How a former engineer loses in Las Vegas and redesigns the trajectory of her life, creating an impressive hustle along the way.
Coaching Fitness Transition Story

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What It's About

Engineer empowers other women to take control of their lives and habits in order to live more healthy and fulfilling lives.

Business Model
Skills Required
Coaching & Business Savvy
Profit Potential

Words of Wisdom

When putting together The Inertia Project, Genevieve showed great business savvy by taking advantage of all of the resources available to her and learning for herself how to build a business from the ground up.

If you combine passion and expertise with some knowledge about how to price, how to market, and how to best serve your new customers, that’s when your hustle can really take off.

Fun Fact

From the very beginning, Genevieve had a clear WHY for herself as well as a specific pathway for all of her potential clients.

Consider the project's mission statement: “to take women who feel vulnerable, lost, unhappy, or uncomfortable and gives them a realistic way to improve.” Her personal story reinforces this message—you clearly know who she is and why she’s qualified to help.



Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.

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Quote of the Day
"I was excited about someone paying me for something I'd previously done for fun and for free. But more than that, someone was paying me to help them solve a problem—I had an obligation to provide the best solution."
—Genevieve Malone #SideHustleSchool

Sponsors & Gratitude

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To infinity and beyond,

Chris Guillebeau