Tag: Service

Boston Friends Create Multicultural Masterpiece

What It’s About

Two friends bring more diversity to standard sip and paint parties.

[podcast_details]

Words of Wisdom

Victoria and Taneekah have some great advice for those looking to follow in their footsteps:

“Do your research before taking the leap. Know your target market and find innovative ways to reach them. Once you have the butts in the seat, and you have the talent/skill to facilitate the event, the rest will fall into place!”

Fun Fact

Combining painting with wine tasting has become a popular pastime. But for Sanaa with Friends, their first event was completely dry due to the lack of a liquor license. However, it didn’t tarnish the experience, proving a little sip isn’t essential when having fun with friends.

Notes from Chris

Episode 824

Victoria Downes and Taneekah Johnson are two friends living in Boston. Although they both work full-time jobs, they’ve also dabbled in moneymaking ventures in the past. Victoria had a successful hustle selling Shea Butter, and Taneekah sold custom jewelry and cupcakes.

While creating and building is in their DNA, a few years ago they both found themselves back working full-time jobs as trainers in the public health field. The jobs were fulfilling, but sites like the level 1 trauma center where Victoria worked were not necessarily the best environment for artistic flourishing.

So, they looked outside their work to get their creative fix. For both of them, they found enjoyment in art.

Around this time, the paint party scene was just starting to take off. If you aren’t familiar with a paint party, let me give you the quick brush strokes… these gatherings typically take place in an art studio or similar space and are run in groups. Over the course of a couple of hours, an art instructor show everyone how to create a masterpiece of their very own. This is usually done while enjoying some good wine and a cheese platter. That’s what makes it a paint ‘party.’

It’s easy to see why the business model was popular. The parties were just a lot of fun, and people love them. Victoria and Taneekah were no exception.

But, they realized there was a multicultrual spin lacking in the Boston paint party scene. Boston is a truly diverse city with people of many races, ethnicities, and backgrounds represented. Victoria and Taneeka devised a concept that was similar to other paint parties, where the artworks the groups created would reflect the diverse array of people in their city.

With that, the easel was set and the paint party started. The two friends would start their own version of the concept in honor of the spirit they wanted to convey. They’d call it Sanaa with Friends—Sanaa being the Swahili word for art.

The business has generated $25,000 for these hustling artists in the last twelve months, and that’s while only opening the business part-time. It’s not quite enough to quit their jobs and go all-in, but that’s not the goal for now.

The best part for Victoria and Taneeka are the parties themselves. They don’t feel at all like work. At these parties, they get to paint, connect, and network with their local community.

These two artistic friends are living proof that with a simple idea, and a bit of perseverance, any side hustle can become a great work of art.

 

 

MENTIONED IN THIS EPISODE:

  • Sanaa with Friends: Learn more about what Victoria and Taneekah are doing over on their website!

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

RELIABLE WEBHOST FOR $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.

Get your own hosting plan for just $2.49 a month!
Learn More

Quote of the Day
"Do your research before taking the leap. Know your target market and find innovative ways to reach them. Once you have butts in the seat and the talent/skill to facilitate the event, the rest will fall into place!"
—Victoria Downes & Taneekah Johnson #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
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It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
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There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

College Grads Start Multi-Million Dollar Agency in Social Media Wild West

What It’s About

Opposites attract to take advantage of a growing marketing opportunity!

[podcast_details]

Words of Wisdom

This is a gold rush, moment-in-time story. Unfortunately, you can’t do the same thing now that these people did. So why tell the story? Because the world is constantly changing. We’re always in the midst of one gold rush or another.

When I tell you these historical stories, ask yourself, “Where is the wild west now? What is the opportunity that people are missing, where can I find my gold rush?”

Fun Fact

Katie and Adam couldn’t be more different. They used to have yelling matches that would lead their employees to thinking the company was shutting down. They realized they had to change their debate style before all their employees got tired of it and left.

Notes from Chris

Episode 821

In the pioneer days before Facebook was overrun by memes and fake news, before ads found their way in-between every post, and before just anyone could sign up … it was for college students only. It was also the new wild west for advertising to young people.

Katie Witkin and Adam Gorode didn’t know each other yet, but they were already on paths that would lead to them meeting and building a multi-million dollar cultural ad agency together—and it would all begin with Facebook.

When Adam graduated from Syracuse, he jumped into a handful of internships with companies like Columbia Records. The two music businesses were successful doing things they’d pretty much always done, but Adam saw a new, growing marketing opportunity: this thing called social media.

He began posting events on Facebook with some dramatic results—concerts that traditionally took days of canvassing on campus began selling out in 24 hours. Parties were swamped with hundreds of attendees from out of nowhere. The new platform was unbelievably effective at engaging with people on a deeper, cultural level when compared to traditional ads or flyers.

Adam soon went to work at an early-stage digital agency—but he would only be there a few months. When the economy collapsed, he was let go, but not before he’d gained all the experience he needed. He started pitching and picking up freelance clients around the entertainment industry.

Meanwhile, Katie was on a similar journey. She too would be laid off from a 9-5 job in the marketing world a couple years later, but not before meeting Adam at a concert she attended for her own music blog, which was well known. The two hit it off over the next few months, sharing social media strategies and talking about freelance clients over Google chat.

Katie made it the fourth round of interviews of her next job, but before she went to the office, she realized she didn’t even want it. The digital advertising she was doing on the side with music clients who came from her blog was her real passion—and Adam was already gung ho about starting their own agency. She dropped out of the running for the job, and jumped into a new project: to co-create a new cultural marketing agency.

And they called it AGW Group.

The first couple of years came with highs and lows. They somehow generated $500,000 in revenue by the end of that first year, with clients that included MTV and Conde Nast—but they didn’t take any salary for themselves so they could hire employees.

Year 3 turned into a more lucrative year! They finally began taking salaries, and they took out health insurance policies for everyone in the company.

Katie and Adam have been intentional about management ever since—and the results have been dramatic in the long-run. The company itself can now change course for clients like a small motorboat instead of a slow cruise ship. Their employees all the freedom to pursue their own hustles after work. And AGW? Well, it’s now a multi-million dollar business.

 

 

MENTIONED IN THIS EPISODE:

  • AGW Group: Learn more about this mega successful marketing firm over on Katie and Adam’s website!

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

WEB HOSTING @ $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for many websites. It's cheap, flexible, and offers support 24-7.

Get your own hosting plan for just $2.49 a month!
Learn More

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

Quote of the Day
"The offerings we provide and the industry change on a constant basis. It’s way more fun and interesting, and keeps us well-rounded. We’re essentially going into 6th year of the company for the first time. Every year is brand new."
—Katie Witkin & Adam Gorode #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

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No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

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Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
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To infinity and beyond,

Chris Guillebeau

Freelancer Starts New Hustle to Help Frustrated Clients

What It’s About

A freelancer notices that many small business owners struggle with creating systems and structure.

[podcast_details]

Words of Wisdom

If you’re looking to improve your workflow, you should pay attention to:

1: what you’re putting off 2: the things you do over and over 3: and what you want to do but feel like you don’t have time for

Then, try to make small decisions to adjust each of these areas. How can you schedule what’s important to you?

Fun Fact

Lori named her business The LAB Creative Co. At first, the L-A-B was a nice play on her initials, but she eventually realized it was a good way to encompass the journey she was going to take her customers on too. Lori would guide them through a six to eight week period where they would work together to create unique productivity systems, which felt like she was taking them through a science lab!

Notes from Chris

Episode 810

Lori Behle is a full-time freelancer with a broad skill set. From writing and graphic design to social media and virtual assistance, she’s run the gamut of freelance projects. Across all of these projects, Lori began to see a noticeable trend.

In her onboarding conversations with clients, they always expressed the same problems:

● Their work was overwhelming

● They felt behind on projects

● For the most part, they wished they had more hours in the day

● They could never “get organized”

Hearing these problems, Lori began to brainstorm different ways she could help people solve them. She looked at her own skills and saw she’d always been good at building systems and working with logistics. She’d set up lots of efficient workflows to make her more productive in her freelance business, and thought she could help her clients to do the same.

Although Lori saw this gap in the market, it took her a long time to actually start her side hustle. She felt gripped by the fear of rejection and didn’t want to start offering a service nobody wanted. So, it spent around six months bouncing around in the back of her mind.

Eventually, though, she stopped hesitating and committed to taking small daily steps to start the business. On the first day she developed a name, the second she bought a $200 website from Squarespace, the third she created one page of her website … and so she continued for a few weeks until her new side hustle was ready to open its doors.

Lori named her business The LAB Creative Co.

Since opening the doors to The LAB Creative Co. in January of 2019, Lori has successfully guided 5 clients through this process. She projects that she’ll earn a total of $30,000 this year, which would be at least 20 clients in total.

Looking to the future, Lori wants to increase the passive income side of her business. She’s started writing guides which isolate each of the processes she takes her clients through. This way, people with a lower budget can also get the benefit of her services. It’s a whole new world!

 

 

MENTIONED IN THIS EPISODE:

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

RELIABLE WEBHOST FOR $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.

Get your own hosting plan for just $2.49 a month!
Learn More

Quote of the Day
"I would encourage new side hustlers to offer one or two free packages at first to get testimonials and solidify your processes/offerings before doing a full launch of your service."
—Lori Behle #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

ABC News Reporter Dishes Out Profitable Pizza Tour

What It’s About

Breaking News — a reporter helps others get a taste of the best pizza Chicago has to offer.

[podcast_details]

Words of Wisdom

I think the key to long-term success here is getting listed in guide books and city directories and all of the promotional tourism materials that are distributed every year. For most of those things, getting listed and endorsed can take a while, but once you’re there, you’ll just be renewed every year.

Fun Fact

Working as a food reporter since 2003 with 13 James Beard Awards under his belt, Steve felt that he had to set the record straight about Chicago’s pizza scene. So, like any great reporter, Steve spent time in the field gathering research. He spent the better part of a year sampling pizza from 185 locations which led to a shocking revelation: Chicago is a “thin town” with the majority of pizzerias specializing in tavern-style pizza that’s thin, crisp, and square-cut—not deep-dish!

Notes from Chris

Episode 809
Steve Dolinsky wears many hats. He’s the food reporter for Chicago’s ABC 7 news team. He runs two podcasts, and he offers media training outside of Chicago for chefs. He’s a veritable curator of culinary experiences. He’s also the new owner of Pizza City USA Tours, offering weekly pizza tours, by both bus and foot.

Why did he start this side hustle when he’s already got so much going on?

Well, he had a book coming out in the fall of 2018 called Pizza City USA. Oh yeah, he’s also an author. Steve figured, “Hey, why not start a tour business to help bring the book to life?”

There was only one other dedicated pizza tour business in Chicago, and a lot of pizza … not to mention a lot of visitors passing through.

He knew that Chicago pizza had been reduced to the deep-dish and stuffed cliches. But hold the pepperoni—there’s more to midwest pizza than only deep-dish and stuffed.

What about thin? Tavern? Artisanal? Neapolitan? Roman? Sicilian? Detroit? Steve dared to challenge the status quo with these questions. He estimated there were at least 10 distinct styles in his Chicago pizza roundup.

So, he decided to launch a weekly tour that highlighted these differences, showing guests four styles of pizza in three hours.

He started with a Saturday bus tour to four neighborhoods. Next, he added three walking tours that each focused on a single neighborhood.

Throughout the tours, Steve dazzles guests with his encyclopedic knowledge of Chicago history while leading his groups into the belly of the beast… the fiery kitchens themselves to show people exactly how the pies are made.

Here, one can expect to engage in lively discussions with the owners and gain a better understanding of the families behind the sauce.

So far, business has been pizza-rific with Steve adding five tour guides to the mix. This salty bunch are affectionately referred to as “doughcents” (experts who know Chicago pizza and would love to tell you all about it). They were trained by Steve and help lead other tours, as well as private events.

In the colder months he offers bus tours only (after all, this is Chicago we’re talking about). When warmer weather returns in the spring, he’ll bring back the walking tours as well as a 3rd Thursday Pizza Crawl.

What’s next for Pizza City USA Tours? Steve’s considering a 2nd edition of his book, as well as working towards consistent sell-out tours. Once he achieves that, he’d like to add another walking tour. That would be a slice of heaven.

MENTIONED IN THIS EPISODE:

  • Pizza City USA Tours: Take a slice out of Chicago’s pizza scene—learn more over on Steve’s website!

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Quote of the Day
"It’s important to get media placements. If no one knows about your offering or business, it doesn’t matter how good it is. People have to hear about you."
—Steve Dolinsky #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

The 50 Shades of Editing Romance Novels

What It’s About

A steamy side hustle editing romance novels.

[podcast_details]

Words of Wisdom

Jessica reflects that the desire to learn, professionalism, strong networking skills, and authentic marketing are all vital to building and maintaining a client base. Perfectionism, timeliness, communication skills, and project management are also necessary skills for all editors.

Fun Fact

Romance novel sales total more than a billion dollars a year. They sell as much as sci-fi, mystery, and fantasy combined. More than 70 million people in the USA alone read at least one romance novel per year, and most of them read many more.

Notes from Chris

Episode 808
We sometimes assume that being in the right place at the right time is all luck. Today’s side hustler, Jessica Snyder, encountered some serendipitous opportunities, but she also played an active role, putting herself in a position to take advantage of those opportunities.

Jessica has been a corporate recruiter for over a decade, but her true passion is passion—in the form of romance novels. A voracious reader, she never considered that “books” could be a career for anyone other than authors. She knew that writing wasn’t the right fit for her, but she was always happy to help a friend work through plot issues or proofread a classmate’s research paper.

In 2012, Jessica’s long-standing love of romance novels led her to attend a romance writers conference. She discovered a whole industry of professionals she never knew existed—editors, agents, and publicists, among others.

In a true moment of luck, Jessica won a prize at the conference that included breakfast with an editing team from a well-known publishing house. She took advantage of the opportunity to ask how they had started their jobs and what the requirements were to be an editor or proofreader or anything that would help get her foot in the door. One of their suggestions was to start following agents and editors on Twitter, so that’s what she did.

A few months later, Jessica noticed a tweet calling for interns at a publishing house for romance fiction. She expressed her interest with a direct message to the senior editor, and they chatted online briefly. A couple of weeks later, she was officially an unpaid intern. At the time, it felt like the best. job. EVER!

While continuing to work full time, Jessica soaked up expertise from her part-time, unpaid internship. She learned to analyze manuscripts for what the market supported rather than her personal preferences, and what in a “not perfect” manuscript could be salvaged or improved—like structure and conflict—and what was harder to “fix”—like voice or lack of storytelling ability.

After six months, the publishing company promoted Jessica to Editorial Assistant, where she received a modest side income and continued to hone her skills.

Eventually, Jessica decided to start freelance editing on her own. She got her first client by referral.

For a while, Jessica juggled both freelancing and her part-time projects with the publisher, alongside her day job. In her first year, two clients brought her multiple projects, bringing in $1,400 in revenue.

Projects due to her publisher always took precedence over her hustle to find new clients, so after a year, she opted to resign from the publishing house. This allowed her to add more freelance clients, with revenue increasing to $7,700 in the second year and $15,000 in the third year (2018).

Editing projects are highly time intensive, and Jessica has to live by her color-coded calendar with constant reminders of what she has to do next. She says she doesn’t love scheduling every hour of her day, but she’s willing to do it for the right projects.

The temporary sacrifice is worthwhile because, as it turns out, Jessica has fallen passionately in love with her side hustle and hopes to pursue it for the rest of her life. She plans to transition from recruiting to full-time editing and author coaching. When that day comes, she’ll pack up her computer and her dog, and head off into the sunset to travel the world.

MENTIONED IN THIS EPISODE:

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

WEB HOSTING @ $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for many websites. It's cheap, flexible, and offers support 24-7.

Get your own hosting plan for just $2.49 a month!
Learn More

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

Quote of the Day
"Though I’ve been a voracious reader my whole life, I never considered that ‘books’ could be a career for anyone other than authors."
—Jessica Snyder #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Math Major Counts Cards, Beats Vegas Dealers

What It’s About

A math major teaches others how to beat the odds and casinos at their own game using card counting.

[podcast_details]

Words of Wisdom

Colin says that business is no different from card counting. That it’s about knowing how much value you are currently creating, figuring out how you can add to that, and making the right decision based on your observations. If you have the necessary skills, faith, and patience, you’re going to win in the long run—no matter how stacked the odds are against you.

Fun Fact

Card counting is a perfectly legal way of gaining an advantage in the game of blackjack. But there’s also no professional card counter that doesn’t get asked to no longer play at casinos. It’s known as a “back-off”—you’re told that you’re too good and that you’re no longer allowed to play at the casino anymore. Talk about beating someone at their own game!

Notes from Chris

Episode 805

The right book can change your life—but nobody could’ve guessed the impact that one would have on the life of Colin Jones. After graduating from college with a math degree, Colin had no idea what he wanted to do. One of his friends loaned him a book about blackjack card counting, and he thought to himself, “Hey I’m a math guy, I could do this.” With his wife’s support, Colin took out $2,000 of their savings to put his skills to the test.

Over the next five years, Colin personally won over $600,000 from playing blackjack at casinos. He even started a team with his buddy, which eventually went on to win more than $4 million over the course of eight years. They called themselves “The Church Team” because the members had been introduced to each other at church, and a documentary was even made about them.

But all good things must come to an end. The team had to constantly travel around the country because casinos would blacklist them simply for being too skilled—they were beating the house consistently with completely legal methods. Travel eventually took its toll, and the team disbanded.

Yet Colin realized that card counting was something that a lot of people might be interested in. There was a certain appeal to it—not only could you make money by sitting at a casino table (at least if you did it properly and if certain conditions were met), but you also got the thrill of beating the system. That’s why he started Blackjack Apprenticeship, an online resource that would teach others how to count cards.

This was the year 2008, and e-commerce options were scarce. Colin and his friends invested a few thousand dollars of their winnings and hired a WordPress developer to build them a membership site. This would not only host an in-depth video course but also include perks such as a forum and training drills for members to hone their skills.

But Colin still needed traffic. He had a good business model and the necessary skills, but getting customers wasn’t easy. Since he had no idea what he was doing, he approached a friend who owned a small SEO agency. The friend told him that he had a conversion problem – “I don’t even know what you want me to do when I show up on your website.” This prompted Colin to start reading blogs to learn everything he needed to succeed.

One of the strategies Colin adopted was the skyscraper technique. The idea is simple: you can stand out by being the very best at what you do. Focus all your efforts into a single post and make sure that the post is better than anything else on the Internet. And so Colin went about trying to create the world’s best page on counting cards. He spent more than ten hours writing that one post, and included numerous high-resolution photographs to illustrate his idea.

Six months later, he was ranked number one for the search term “how to count cards.” This was clearly a strategy that worked, and Colin repeated his process, eventually ranking well for other competitive keywords such as “blackjack strategy.” This increased web traffic and added to the bottom line as well.

Despite the well-planned approach, Colin admits that he also may have gotten a little lucky. He had managed to run the wave of interest in blackjack following the release of the movie “21” in 2008, which was inspired by the true story of how an MIT blackjack team traveled around the world to beat casinos. That led to a surge in web traffic, even helping one of Colin’s YouTube videos to be ranked number one for card counting.

Colin’s advice is that running a business is a lot like counting cards at blackjack. It’s about knowing how much value you are currently creating, figuring out how you can add to that, and making the right decision based on your observations.

 

 

MENTIONED IN THIS EPISODE:

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

RELIABLE WEBHOST FOR $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.

Get your own hosting plan for just $2.49 a month!
Learn More

Quote of the Day
"Running a business is a lot like counting cards at blackjack. It’s about knowing how much value you are currently creating, figuring out how you can add to that, and making the right decision based on your observations."
—Colin Jones #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

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Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
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Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Think Like a Lawyer: An Underground School For Lifelong Learning

What It’s About

A lawyer objects traditional higher education seeking to make it more affordable and accessible.

[podcast_details]

Words of Wisdom

Take small steps and have a theory to test. Validate the theory, yes or no. If you’re wrong, that’s great to know quickly and cheaply. What’s next? What’s your next theory? Ask yourself how can you validate it quickly and cheaply.

Fun Fact

In the USA the cost of grad school can be anywhere from $5000 to $50,000 per year. This is an astronomical cost that saddles many students with debt for the majority of their lives. Instead, more people could move to smaller schools and online courses to obtain the skills they need.

Notes from Chris

Episode 802
Douglas Tsoi is passionate about learning. After finishing college, he went on to law school. But, after graduating and entering the workforce, the longtime Portland, Oregon resident noticed something. Opportunities for learning new and interesting things were few and far between, at least the way that he envisioned.

As he looked around he felt an undeniable sense that this was affecting people. Most people go through school, maybe getting a degree on the way to full-time employment. Then, they stagnate and fall into a life of repetition where they don’t learn much.

So after pondering for a while, he put two and two together. He believed if people had an easy, affordable way to learn new things, they’d jump at the chance. He decided to do something about it, and, in 2014, made a move to open his own school.

Every great change starts with that small step, and Douglas was about to take his. To begin, he’d teach only one class. The topic for that course was “Criminal Law: How To Think Like A Lawyer.” Law was what Douglas knew, so compiling the subject matter into something easily digestible was simple.

It took him a month to prepare the course. To drum up interest, he turned to Facebook and presented the idea of his course to his network and a few Portland-based groups.

Next, he needed a place to host the class, somewhere that didn’t cost a lot of money. He decided to turn to the local community center to rent out a space. Most cities have something like this and they can be a cheap way to have a party, arrange a meeting, or, in Douglas’s case, start a school.

Now that he had a classroom and enough registrants to fill it, class was in session. The first course went well. Douglas got a thrill out of teaching, and his students equally enjoyed learning what he had to offer.

When it was over, students and instructor all went out for drinks to celebrate. This was a tradition that would continue for all his classes over the next year.

After the first course, Douglas had the courage to put a little more effort into his project. He decided to officially name it and launch a website. He called it Portland Underground Grad School, or PUGS for short. For the site, he paid $300 for the setup. With that, his little school was official.

During the first year, Douglas continued to teach that same course every month, and then he added more. He’d rent rooms in community centers around the city to keep the costs down so he didn’t need a permanent space. Over the next four years the volume of courses grew to eight per month, or two every week. Of course, Douglas couldn’t teach all the different courses himself, so he eventually found instructors to teach them.

He has a unique criteria for coming up with what to offer through PUGS. First, he looks at his personal experience, what would he find interesting and beneficial? Second, what’s popular at the moment? For example, after the 2016 election they offered social justice courses that proved very popular. Third, and perhaps most importantly, are the instructors themselves. Do they have an audience already—and how effective will they be at promoting a course to their own networks?

Douglas didn’t want the price to be a limiting factor to anyone. He felt like anyone who wanted to learn should be able to. So, he landed on a scaling pricing model based on a person’s hourly work rate. So, those with a higher income paid more than those who earned less. This model proved extremely popular and its uniqueness was a big factor in growth.

This brings us to 2018, where PUGS was running hot. Douglas had built the school up to 75 different courses, with 900 students and, and he was earning $5,000 a month from his little side hustle. Those figures caught the attention of a buyer through his network, and he was able to sell PUGS for a tidy profit.

While growing the business for a sale was never the intention when he was starting out, it was a nice byproduct. What he’s most excited about is that gives him a financial cushion to start more side hustles and build other businesses. And that’s exactly what he’s done.

Throughout Douglas’s time with PUGS, he learned to love working on a small business. On top of that, he loved the financial freedom it gave him and the ability to be flexible with his life choices. He also loved teaching, sharing his knowledge with others so they could go off and make their way in the world a little more equipped.

So, Douglas has combined all those things into his next side hustle: it’s called the School Of Financial Freedom. Douglas’s new school that aims to help people take control of their finances, and live the life they want.

He plans to teach people good financial habits and the power of making your money work for you. Launching PUGS was the ultimate learning experience. He hopes he never stops learning, teaching, and building.

MENTIONED IN THIS EPISODE:

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Quote of the Day
"When you’re getting started, start with a theory and then take small steps until you validate it. Because, if you’re wrong, that’s great to know quickly and cheaply."
—Douglas Tsoi #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

The Sisterhood of the Traveling Digital Nomads

What It’s About

An online community for female digital nomads.

[podcast_details]

Words of Wisdom

Running a membership site isn’t like a course or one-off program. It is ever evolving. Jenny experiments with different offerings to see what works best for her members. She has found that the “live” components, like virtual coworking and online socials, are especially valuable to her members, who crave that personal connection while traveling.

Fun Fact

A 1997 book titled ‘The Digital Nomad’ prophesied the invention of the mobile phone and is the first recorded use of the term “digital nomad.”

Notes from Chris

Episode 800

Jenny Lachs started her career in Germany by earning a PhD in organic chemistry. But before long, she realized that research and academia wasn’t the path she wanted to follow. At the time, all of her friends were PhD students as well. They thought she had lost her mind when she decided to completely change paths.

Although it wasn’t easy to go against the grain, Jenny believed another life was possible for herself. Three years earlier, she had taken a solo trip to Israel where she met people who were traveling for months and years on end. After finishing the final years of her PhD and saving all the money she could, Jenny embarked on an around-the-world trip with her boyfriend.

When funds got low seven months in, she spent a year working in Australia on a working holiday visa, which involved all sorts of random day jobs. It was during this time that she came across people working online.

Eager to keep seeing the world, Jenny challenged herself to try out any online work she could find to see whether she liked it, was good at it, and could make money from it.

Writing and social media management are “location independent” jobs. In other words, there’s no need to be physically present in an office. As long as she has her laptop and a wifi connection, Jenny can continue working from anywhere in the world.

In the first few months of becoming a digital nomad, Jenny found herself living and working from a beautiful island in Thailand. But something was missing. She was lonely.

Jenny knew if she wanted this new lifestyle to be sustainable, she needed to surround herself with others who shared the same dreams and values. She joined online business communities but didn’t find them to be as supportive as she hoped. Most of the loudest voices on the scene tended to be male, earning themselves the term “bromads.” But people pursue location independence for different reasons, and many didn’t identify with that bromad culture that had developed.

Jenny noticed a real need for a community where women could exchange stories, learn from each other, and support each other. So as a passion project, she started an online community called Digital Nomad Girls. She launched a Facebook Group and invited the women she’d met on the road to join. They added their friends, and the community took off. The group grew steadily and 100% organically.

Two years later, with the Facebook community still going strong, Jenny launched a membership site for Digital Nomad Girls called the Inner Circle. When the first person joined the Inner Circle, Jenny remembers dancing around her apartment like a maniac. She had a custom button sent to the woman—who was also one of her retreat alumni—and then went out to a celebratory dinner with her boyfriend.

The membership site was a game changer. It brought in steady, recurring income of $22,000 annually.

With nearly 20,000 members of the free Facebook community and roughly 130 Inner Circle members, income from Digital Nomad Girls is expected to more than triple this year. As Jenny reflects on the leap she made to turn her passion project into a business, she is deeply grateful. “Creating something from scratch that helps people, supports me and my lifestyle and allows me to experiment, try new things and learn new skills is incredible,” she says.

The PhD in organic chemistry feels like a lifetime ago.

 

 

MENTIONED IN THIS EPISODE:

  • Digital Nomad Girls: If you’re living that digital nomad life and you’d like to join a supportful community of women located all over the world, head on over to Jenny’s website!
  • WordPress: Jenny used WordPress to setup Digital Nomad Girls, and here you can learn how to install your own WordPress site in 5 minutes
  • MemberPress: The easy to use WordPress membership plugin that Jenny uses to manage her memberships
  • Zoom: The video communication platform that Jenny uses with her community

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

WEB HOSTING @ $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for many websites. It's cheap, flexible, and offers support 24-7.

Get your own hosting plan for just $2.49 a month!
Learn More

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

Quote of the Day
"It took me a long time to realize that internal work is just as important as the rest because I am my business, and I can only run it well if I am happy, confident, and balanced."
—Jenny Lachs #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Continuing Education Directory Earns Six Figures

What It’s About

A profitable directory for architects in need of professional development credits.

[podcast_details]

Words of Wisdom

Janelle’s advice for anyone wanting to build a similar platform is to build relationships within the industry you want to work in, and from there create a database of contacts and emails. She also recommends building a sequence of emails upfront so that it can all be automated. It will save you time and energy later on.

Fun Fact

Continuing education is a huge market, and there is so much to be done with this. If you can offer continuing education credits, there’s money to be made—especially if you can do it in a way that’s easier or more attractive than the traditional methods of taking days and days to go sit in a conference room. Nobody wants that!

Notes from Chris

Episode 798

In 1993, the film Groundhog Day made its debut. If you’re not familiar with it, it’s the story of a weatherman who relives the same day over and over again. He feels doomed to spend the rest of his life in the same place, doing the same thing every single day.

For Janelle Sultan in Sydney, Australia, this is what her reality felt like. She spent 15 years of her life as the Director of a marketing agency. Each day felt the same—clients, tedious meetings, and a whole lot of stress. Something needed to change.

After much deliberation, she knew it was time to move on. She wasn’t sure what she was moving on to, but she knew she didn’t want to spend the rest of her life stuck on repeat. So she began taking the steps towards disbanding her marketing agency.

As part of that, she contacted each of her clients to let them know she was transitioning to something new. Some were upset and not so supportive of this leap, while others cheered her on and wished her well. This is typically how a leap goes … some people will cheer you on, while others will make you feel as if you’re making the worst decision.

Janelle was approached by a couple of her clients asking for help with one last task—assisting with bookings for their Continual Professional Development or “CPD” sessions for architects. You see, Architects (and many other professions) require a certain amount of continuing education hours or “formal points” to keep their license. The objective of CPD is to maintain and enhance professional knowledge and skills of architects to better the community and profession.

At this point, Janelle was fairly checked out of her marketing agency job at this point but agreed to assist on a temporary basis. This then gave her the idea to check with a few other clients to see if they wanted to continue on and offer similar CPD sessions.

It wasn’t too long after she took on this temporary task that turned into a more intentional one. She quickly learned that there was a big demand for CPD sessions, yet no platform or container out there to organize them all in one place.

She spent time manually booking sessions and knew there had to be a more efficient and less time-consuming way to do this. And that’s when the idea for CPD Box was born. Janelle created an automated website where architects could book their own CPD sessions in one place. She reached out to clients and educators and invited them to list their classes on her site.

Clients pay a fee to list their classes as well as a booking fee to book through her site. The listing fee is charged on a monthly basis or annually with a discount. Booking fees are paid once a booking is completed.

CPD Box is a win-win for both the educators looking to market their classes, seminars, and presentations, and for architects wishing to further their knowledge and continuing education. By making it a one-stop site, it creates more efficiency and ease. And of course, it also creates income for Janelle.

In her first month, Janelle raked in $7,500 Australian Dollars ($5,378.27 USD). And since launching in 2018, Janelle is on track to gross $120,000 Australian Dollars ($86,071.63 USD).

Janelle is happy to report that she is no longer living the Groundhog Day lifestyle. Each day is unique in its own, and keeps her on her toes as she expands her site and learns more. Despite the occasional challenges, she enjoys having a flexible schedule that allows her to drop off and pick up her son from school.

She’s also received lots of positive feedback about CPD Box. In the future, she plans to expand beyond Australia and go worldwide.

 

 

MENTIONED IN THIS EPISODE:

  • CPD Box: Learn more about the work Janelle is doing over on her website!

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

RELIABLE WEBHOST FOR $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.

Get your own hosting plan for just $2.49 a month!
Learn More

Quote of the Day
"Build relationships within the industry you want to work in and tell people what you plan to do so that you can bounce ideas off them. You’ll be amazed who you meet and how connections can help you grow a business."
—Janelle Sultan #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Real Estate Agent Supplements Commissions By Renovating Homes

What It’s About

A real estate agent finds a way to close more deals thanks to renovations.

[podcast_details]

Words of Wisdom

Graham stresses the importance of building a strong team if you intend to do something like this. He’s essentially locked down the competition because he enlists the help of reliable builders who give him highly competitive quotes. This way, even if a client goes elsewhere, they’ll never be able to match Graham’s prices.

Fun Fact

Properties in Spain are usually pillar and beam constructions meaning the walls don’t support any weight. This means owners can have a great time knocking down walls at their leisure. Afterward, they can completely change the layout of a property to suit their liking.

Notes from Chris

Episode 796

Graham Hunt works full-time in real estate. As a successful agent in Valencia, Spain, he knows a thing or two about selling property. You’ve probably heard the real estate agent’s mantra, “location, location, location.” It suggests that the main reason to buy a property is for where it is, not what it is. For the most part, this is true—but it isn’t always the case.

Seaside homes and tourist hot spots will command a higher price, but there comes a point of diminishing returns where the location doesn’t outweigh other factors—like the quality of the property and its condition.

Graham has seen this first hand during his career. After selling real estate throughout Valencia, there was a common theme among sellers. They almost never presented their homes well. Many of the homes had been passed on as part of an inheritance. As such, they hadn’t been updated since the 1960s … and sometimes they just looked downright awful.

By contrast, Valencia is a beautiful place, a coastal city densely populated with both locals and tourists. Many potential buyers are looking for properties they can use as holiday homes or vacation rentals. It’s not shocking that apartments or houses that are a mess don’t go over well. Over and over again, Graham heard, “This is a great location, but we can’t see ourselves buying this place as-is.”

In fact, this type of feedback became so common that he could predict it during showings. Sales fell through constantly because of it. These untidy residences in desirable locations were affecting his ability to sell property and make a living. He kept thinking, why can’t the seller put a little time into sprucing up their place before listing it for sale?

One day, he had a perspective shift. If there was nothing he could to do make the sellers act in their own best interests, perhaps he could convince the buyers to purchase with a little incentive.

You see, aside from selling property as an agent, Graham had purchased, renovated, and flipped a few properties in Valencia himself. Throughout that process, he’d made connections with a number of reliable builders. These were people he knew he could trust to provide good quality work at a reasonable price. He’d also developed a keen eye for what buyers were looking for.

Graham saw an opportunity to combine these skills and experiences to manage building renovations for new property buyers.

The idea seemed simple enough, and soon Graham had the chance to test it out.

One afternoon he was showing a property by the beach. Sure enough, the issue of untidiness cropped up again. Before the buyers had time to reject the property, Graham suggested they take a look at a recent renovation he’d completed for an apartment he was planning to flip. It happened to be in the same building, with the same layout, so Graham knew the renovation would do a good job convincing the buyers.

When they walked into the modernized apartment, they were floored. They couldn’t believe that this apartment was the same layout as the one they were considering buying. The renovated apartment looked and felt nothing like the older style one.

Not only was Graham able to net a commission from that sale—one that almost got away—but also turned that sale into an additional twelve hundred euros ($1,360) in his pocket.

Currently, he serves anywhere from ten to twenty clients per month which results in around two thousand euros ($2,200) profit every month. That’s after he’s paid his freelance project managers for any projects he cannot handle himself. And remember, because of the new service, he’s also making home sales that he might have missed out on—so the true profit is likely much higher.

The extra income has helped Graham find stability in his work. On a personal level, he’s caring for a son with autism who attends school online. He now has more time to spend with him at home—and more money to pay for the school.

For the future, Graham wants to hire more project managers to handle larger renovation projects. That may allow him to build this side hustle into a sustainable business in its own right.

 

 

MENTIONED IN THIS EPISODE:

  • Valencia Property: Head on over to Graham’s website if you’d like to learn more about the renovation work he’s doing

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

RELIABLE WEBHOST FOR $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.

Get your own hosting plan for just $2.49 a month!
Learn More

Quote of the Day
"This side hustle benefits me because it means that even in a month with lower sales, there is a second income coming in. Estate agency is pretty feast and famine in general, and there may be months with lots of completions and other months with very few or none."
—Graham Hunt #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau