6 min 16 sec

Bridesmaid-for-Hire Posts on Craigslist; Earns $20,000/Month

A Craigslist ad goes viral and becomes a six-figure business for an in-demand bridesmaid.
Craigslist High Income Service Weddings

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What It's About

After being dubbed the "Professional Bridesmaid" by her friends, a 26-year-old copywriter finds a way to capitalize on her years of experience decked out in high heels.

Business Model
Skills Required
Planning & Communication
Profit Potential

Words of Wisdom

Jen selected a range of pricing options to serve a variety of clients. The most expensive of these options was $1,500 and included planning help, consultations, and even the occasional therapy session. For an additional $500, she would actually attend the wedding and walk down the aisle—although the bride also had to pick up the cost of the dress.

Creating a tiered pricing system gives customers more options and opens your business up to more people.

Fun Fact

Startup costs for Bridesmaid For Hire were less than $1,500 and the project now earns a whopping $20,000 a month! Around 35% of that income comes from a training program Jen has created for first-time bridesmaids and maids of honor, and the rest comes from specially tailored wedding packages.

Jen works with 5-6 brides a month. Some are in-person wedding services and some are just the wedding coaching packages.

Notes from Chris

Episode 83

If you've ever been involved in a wedding, you know how much goes into the planning and execution of the whole experience. From the bridal shower to the reception and everything in between, it takes a lot of time and money to create the illusion of the perfect day. Weddings are a colossal, billion-dollar business in the U.S. alone, and as with any large industry, there are plenty of ways to capitalize on "I do."

One day, after receiving two bridesmaid invites in one day, her friend joked that she was kind of a professional bridesmaid. While they laughed about it, this got Jen to thinking—what if she could use her recently acquired knowledge to help others make their wedding days perfect? In a fit of inspiration, she posted an ad on Craigslist and received 200 responses in only a few days.

If you have a crazy idea, you should follow-up on it to see where it leads. That’s exactly what Jen has done, and she now has a six-figure business.



Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

Chris Guillebeau



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Quote of the Day
"I found a gap in the billion dollar wedding industry and instead of planning how to launch a company, I took the idea and put it up on Craigslist."
—Jen Glantz #SideHustleSchool

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Chris Guillebeau