What It's About
After being dubbed the "Professional Bridesmaid" by her friends, a 26-year-old copywriter finds a way to capitalize on her years of experience decked out in high heels.
Words of Wisdom
Jen selected a range of pricing options to serve a variety of clients. The most expensive of these options was $1,500 and included planning help, consultations, and even the occasional therapy session. For an additional $500, she would actually attend the wedding and walk down the aisle—although the bride also had to pick up the cost of the dress.
Creating a tiered pricing system gives customers more options and opens your business up to more people.
Startup costs for Bridesmaid For Hire were less than $1,500 and the project now earns a whopping $20,000 a month! Around 35% of that income comes from a training program Jen has created for first-time bridesmaids and maids of honor, and the rest comes from specially tailored wedding packages.
Jen works with 5-6 brides a month. Some are in-person wedding services and some are just the wedding coaching packages.
Notes from Chris
If you've ever been involved in a wedding, you know how much goes into the planning and execution of the whole experience. From the bridal shower to the reception and everything in between, it takes a lot of time and money to create the illusion of the perfect day. Weddings are a colossal, billion-dollar business in the U.S. alone, and as with any large industry, there are plenty of ways to capitalize on "I do." One day, after receiving two bridesmaid invites in one day, her friend joked that she was kind of a professional bridesmaid. While they laughed about it, this got Jen to thinking—what if she could use her recently acquired knowledge to help others make their wedding days perfect? In a fit of inspiration, she posted an ad on Craigslist and received 200 responses in only a few days. If you have a crazy idea, you should follow-up on it to see where it leads. That’s exactly what Jen has done, and she now has a six-figure business. MENTIONED IN THIS EPISODE:
- Bridesmaid For Hire: Learn more about Jen and her bridesmaids for hire
- Always a Bridesmaid (for Hire): Jen's new memoir featuring her "many journeys down the aisle"
- The Craigslist Wedding Photographer: A California government employee becomes a part-time wedding photographer by posting an ad on Craigslist
- Chicago Psychotherapist Becomes Ceremonial Wedding Officiant: After being featured on TLC, a Chicago psychotherapist and marriage counselor becomes a ceremonial wedding officiant
Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.
I use this card every day all over the world! ✈️
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Quote of the Day
Sponsors & Gratitude
Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Skillshare. 📷
Skillshare is giving Side Hustle School listeners 2 months of unlimited access—for $0.99! Join the 2 million students learning everything from street photography to SEO on Skillshare today!
Get Started Here!
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,