Philadelphia Foodie Toasts Competition with Sweet Treat

What It’s About

Foodie takes a bite out of the Philly food scene with her bite-sized French toast.

[podcast_details]

Words of Wisdom

Some advice Charisse offers to entrepreneurs wanting to get into the food vending arena: Never run out of product—it’s better to give left-overs away to employees at the end of the night than to disappoint your customers. Make your product affordable. Open in a timely manner—never keep your customers waiting. Word will spread if you fail to take your business seriously.

Fun Fact

It’s a myth that French toast originated in France. The dish now known as French toast existed in the age of the Roman Empire, according to a collection of recipes from the early 5th century AD.

Notes from Chris

Episode 900
Having worked in the hospitality industry for 16 years, Charisse McGill knows a thing or two about customer service. But it wasn’t until she witnessed her 13-year-old daughter make over $6,000 in four Saturdays selling lemonade that she knew she needed to start her own business.

As the manager of the Lansdale Farmers Market, Charisse knew there was money to be made in being a food vendor. This is where her daughter sold her specialty lemonade infused with local fruits and herbs. Working there for the past seven years, Charisse had watched how selling food products could be a major source of income for many vendors. And she knew that someday she, too, would have a product of her own.

Up until the end of 2018, Charisse not only managed the Farmers Market, she also worked as the full-time director of Special Events for Valley Forge Military Academy and College. She also taught classes on becoming a food vendor as an adjunct instructor at a local Community College.

After seeing her daughter’s success selling lemonade, Charisse decided the time had come to sell her own concoction. She just needed to figure out what it would be! She knew that to be successful in an open-air food market, she had to have something unique, and something that smells good.

It was thinking through different ideas that Charisse settled on French toast bites—a made-to-order treat that is simple, focused, and easy to replicate. Charisse’s French toast bites are made like traditional French toast, but in bite-size cubes and fried. Customers can pick from various toppings such as maple syrup, fresh strawberries, chocolate, whipped cream, or powdered sugar. The mouth-watering goodies are made on-site, so customers can watch the food being prepared. Charisse sells the bites in a sharable package, much like a serving of fries, for $7.

She called her sweet endeavor Lokal Artisan Foods, and those French toast bites are her signature product. She also makes French toast seasoning, which is for sale both virtually and on local grocery store shelves.

Within a few short months, Charisse was making 60% of her yearly salary (from her full-time job). It was after this that she realized she wanted to leave that job and go all-in with her own business. However, Charisse still believes the best time to start a company is when you are guaranteed a paycheck. She advises using that time to cut your personal bills and prepare for being a full-time business owner.

You’re welcome to chew it over, but we think it’s some pretty sweet advice!


MENTIONED IN THIS EPISODE:

  • Lokal Artisan Foods: Learn more about this sweet, crunchy side hustle over on Charisse’s website!

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Quote of the Day
"Whatever you do, don’t quit your day job to start a business. The best time to start is when you are guaranteed a paycheck every two weeks."
—Charisse McGill #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Corporate Refugees Find Bliss In Healthy Food Bowls

What It’s About

Two friends serve up a tasty side hustle with healthy profits.

[podcast_details]

Words of Wisdom

Andrew and Julia limited their Bliss Bowls options to three options which made their own setup simple and more cost effective. It also meant customers weren’t overwhelmed by choice.

Fun Fact

Bowls, for unknown reasons, have become a trendy way to serve healthy food. One of the most popular styles is the Buddha bowl, typically vegetarian, that includes fresh produce and grains like quinoa. Then there’s the acai bowl, a delicious smoothie-like mix of berries and fresh fruit.

Notes from Chris

Episode 896

Julia Green and Andrew Palummo were working together at an engineering firm in Sydney, Australia. She was an environmental scientist, and he was an electrical engineer. Although they had very different roles, both jobs shared one thing: the stuffy, corporate working environment.

Shirts, ties, and power suits were the everyday uniform. But, it wasn’t the clothes that made these two friends uncomfortable. It was the culture of the corporate world. It just didn’t lend itself to their personalities. Their jobs lacked the fun and fulfillment they craved.

They’d often get together over lunch and talk about the ‘what ifs’ and ‘maybes’ of starting something of their own. One day, after a particularly stressful morning, they came up with an idea that bowled both of them over.

It began with listing a few of the things they were good at. Julia was a skilled amateur chef and Andrew, forever a ray of positivity, loved engaging with people.

The idea seemed obvious in hindsight. They should do something in the food industry, where they could serve happy customers. They decided on health food bowls, a popular trend at the time. The type filled with salad, fresh food, and delicious flavors. The concept was right up their ‘bowling’ alley.

Since they dreamed of giving up the corporate life to follow their bliss, that’s what they called their new venture; Bliss Bowls.

Now they had a recipe, but it was time to cook the meal. Julia put on her thinking cap and concocted several creations. She threw everything she loved onto her shopping list; fresh salads, spinach, tofu, organic meats, and avocado. Anything you could find in the health food section was on the table.

Throwing them together in different combinations eventually yielded a few different recipes. The prep was done, the meal was ready. It was time for a taste test…

They spent around five thousand dollars on setup costs that included purchasing cooking equipment, marquees for the stall as well as ingredients and serving materials. They were excited to get out there and start serving up meals fit for a healthy king.

That first day went extremely well. Andrew and Julia were so busy they can’t even remember any single customer. But, they do remember the way the day made them feel! Excited and relieved that Bliss Bowls resonated with people. They sold out, made hundreds of dollars profit and validated their idea.

Through 2017 and 2018 they built up their market stall operation into a $30,000 business.

Both Andrew and Julia are still working part-time while they grow Bliss Bowls. While they earn less than before, their job satisfaction and quality of life is much better. They love Bliss Bowls, which is why they are taking a huge step in 2019.

It’s time for them to go all in. They’ll be opening a Bliss Bowls store using the profit earned so far and some extra funds from personal savings. They don’t know for sure if it will be successful, but, so far ignorance has been bliss for these two side hustlers. No doubt their new store will continue bowling customers over.

 


 

MENTIONED IN THIS EPISODE:

  • Bliss Bowls: If today’s episode bowled you over, head on over to Andrew and Julia’s Facebook page to learn more

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

RELIABLE WEBHOST FOR $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.

Get your own hosting plan for just $2.49 a month!
Learn More

Quote of the Day
"Actions speak louder than words typed on a screen—just get out there and get doing! Don’t worry too much about ‘what if’ or ‘what could go wrong’. If you have opportunities to take your idea off the ground, then take them."
—Andrew Palummo & Julia Green #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Fashion-Lover Finds the Right Freelancing Look

What It’s About

A PR specialist finds the courage to branch out on her own after being let go.

[podcast_details]

Words of Wisdom

In June of 2017, Lauren was let go from her corporate role due to “restructuring.” She says that it was the push she needed to start LWP PR and that without it, she’s not sure if she would have had the guts to launch.

It’s a great attitude, and it’s not just a matter of perspective—she also took action to be in control of her own destiny. What are you doing now to prepare yourself for a situation like that? Also, you don’t have to wait for something like that to happen to make a change. If you’re dissatisfied, be proactive! That can be even more satisfying than waiting for an external event.

Fun Fact

Lauren’s on-the-job experience was with women’s and men’s apparel, luxury goods, and spirits brands. And her side hustle allowed her to dabble in the emerging fashion maternity space, children’s wear, and even for a brand associated with famed musician, Jerry Garcia!

Notes from Chris

Episode 895

Lauren Wilson-Policke had the job of her dreams. After scoring an internship in PR for a fashion brand in college, she was determined to rise through the ranks. She spent years working her way up to the roles that she imagined and eventually was hired by Nautica, a global fashion brand.

But, after nearly five years there, something was missing. While Lauren loved her job, she also needed something different.

She’d always dreamed of having her own business—but she wasn’t sure if she would like it and she wasn’t ready to quit that steady, reliable job in the pursuit of entrepreneurship. So, she settled on something in the middle and decided to start with freelance PR work.

Lauren got her first client from a networking group that she was a member of. She decided to just stick with that one client for a while. Her day job kept her schedule busy, and she wasn’t sure how much time she would have to freelance. She also wanted to be certain she had the energy to produce high-quality work.

After that first contract, Lauren was more familiar with how much time and energy freelancing would take for her. She knew that she was ready to take on more clients, so she started telling friends and peers about her new hustle. She says that one of the best ways to grow in freelancing is to simply let people know what you’re doing.

As her portfolio expanded, Lauren was challenged creatively and learned a ton about business. She knew that this was something that she wanted to keep doing, and could even see it expanding into her own company one day. She made a website and hired someone to design a logo. She named the business LWP Public Relations, after her initials.

By 2016, Lauren had changed jobs again and was also making up to $1,500 a month from freelancing. She wanted to keep growing her clientele, but she was running out of hours in the day. At that point, she was squeezing her work into lunch breaks, her commute, and evenings.

Things were at a standstill for a while, but then, in 2017, something happened that would change the course of Lauren’s life forever. Her employer went through a period of restructuring, and Lauren was let go.

She couldn’t believe it. Nothing like this had ever happened to her before. So, she allowed herself one day—that’s right, just a single day—to feel the range of her emotions. Lauren wore the shock, disappointment, and anger on her sleeve.

The next morning, she woke up ready to roll up those sleeves, buckle down, and get to work. It was time to turn her side hustle into a career.

She currently makes about $90,000 a year from it and has plans to expand even more. She hopes to take on some bigger clients and hire more people to work for her. Although she has a hard time not doing it all on her own, she knows that this is ultimately the way to expand.

Lauren had always dreamed of having her own business, but starting off with a side hustle allowed her to confirm that this was something that she actually wanted to do full-time.

She says that freelancing can almost be like an internship and that it’s “an excellent place to learn and grow.” For those who have a business idea in mind—or who just want to explore—it may be pay off to follow her lead.

 


  MENTIONED IN THIS EPISODE:

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Quote of the Day
"Always start a business as a side hustle! It’s a great way to test the waters and see if it’s something you’d like to do full-time—or if it’s better to keep as a side project. Like an internship, it’s an excellent way to learn and grow."
—Lauren Wilson-Policke #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Millennial Invests Side Income For Passive Profits

What It’s About

An ambitious man hustles to create an early-arrival retirement fund.

[podcast_details]

Words of Wisdom

Notice that nowhere in the story do we focus on his money-saving strategies. Clearly, he had some—it’s hard to save 80% of your income. But when you consider that most of that income over time came from his side hustling earnings, maybe it’s not that hard. If he wasn’t doing all those projects, he would have been like most people in the sense that his salary was his total income.

So one way or another … if you want to achieve financial independence, you need to make more money.

Fun Fact

Grant’s first side hustle, creating a WordPress website, earned him $500. Mere months later, the exact same job earned him $50,000! It goes to show that the perception of the value of a service is often much greater than the actual value.

Notes from Chris

Episode 893
In 2010, Grant Sabatier was in his early twenties and unemployed with a net worth of $2.26. He had a college degree but was going nowhere fast. The fact that he couldn’t even afford a burrito left him feeling helpless and out of control.

He knew something had to change, sooner rather than later.

Disheartened by his minuscule bank balance, he set himself an audacious goal. To save enough money so that he could retire when he wanted to, and never have to worry about money again.

But the first thing to do was find a job. He had to start earning money, at least some. He took a role at a digital marketing agency on a modest salary. At the same time, he started reading books about investing and personal finance. Over the coming months, he devoured so many books that he became somewhat of an armchair expert on all things money.

That knowledge was the ‘ka ching’ he needed to set him on the right path. Grant realized that if he invested every spare dollar he could, then, over time, his nest egg would start producing a profit on its own from the interest generated. He ran the numbers and calculated, if he could save one million dollars—still no small feat—and invested it, he’d earn enough every year to cover all his expenses.

It was ambitious but at least now he had a target, a financial bullseye to aim for!

Soon after, the same math made him realize there was no way he could achieve this goal just by working a day job. Even if he got a raise, it would take him decades to save a million dollars: an unacceptable timeframe. So, Grant began looking for ways to make money outside of his day job. He was about to become a serial side hustler!

He started by looking through Craigslist for opportunities. One stood out more than any others: a law firm willing to pay five hundred dollars for a new website. It seemed like a good bit of money and Grant was interested in learning WordPress—a popular website builder—anyway. He pitched for the job, over delivered on the project, and deposited the money in his savings.

With pockets flush with cash, many millennials would splurge, buy a fancy car, or take an Instagram worthy trip. But not Grant, he stuck to his plan of saving and investing. He poured his excess funds into different investments.

It is one of the best and easiest ways to make compounding work, where the interest your investments make get reinvested into buying more of fund. Eventually, instead of reinvesting the interest, you can withdraw the money to live off.

When you think about it, it makes total cents…

Since Grant was still working a day job, almost all his side hustle income was invested. In fact, he was so dedicated that 80% of everything he earned went straight into his millionaire grand plan!

A year into the journey, he didn’t stop at websites. The thrill of making income on the side was addictive, so Grant looked for more ways to do it. He tried dozens of ideas, including reselling concert tickets, flipping domain names, and freelance writing.

But soon it became increasingly clear that building websites was the most lucrative. The main thing Grant liked about it, was that it wasn’t a direct trade of money for time.

But, now it was 2015. He’d achieved his goal of saving a million dollars and was earning enough after investing that money to cover all of his living expenses …. sooooo, now what? Well, it was time to teach what he knew.

Grant started the Millennial Money blog. It wasn’t intended to be a money maker in the beginning. He was just interested in sharing what he’d learned about financial independence and investing. He wrote, and wrote, and wrote some more.

Over time, the blog began to reach a critical mass. Grant was being featured in media outlets everywhere. He signed a book deal and the profits rolled in, almost by itself. Currently, his blog is earning around $10,000/month from advertising and affiliate commissions.

For now, the Millenial Money blog is Grant’s main focus. It seems side hustlin’ is so much in his nature, that he’ll keep doing it even when he’s retired.


MENTIONED IN THIS EPISODE:

  • Millennial Money: Learn more about Grant’s money saving process over on his blog!
  • Vanguard: The investment platform that Grant used to bring in passive profits

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Quote of the Day
"Make a list of the things that you love to do in life and then another list of your skills. Is there any overlap? It’s always easier (and a lot more fun) to make money doing something you love. Not only are you significantly more likely to stick with it when the going gets tough, but you’re also a lot more likely to make money!"
—Grant Sabatier #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Delaware College Students Place Ads on 450,000 Cars

What It’s About

Two college students turn cars into moving billboards.

[podcast_details]

Words of Wisdom

Marketing in one form or another is necessary for any growing business, and Greg has been lucky enough to be in the room with prospective clients as they gear up for big marketing pushes.

His recommendations for creating a strong campaign are: 1) take out your personal bias, 2) keep it simple, 3) create a buzz, 4) tell a story, and 5) the more data, the better.

Fun Fact

Greg and Mac named their first company PenguinAds. As you can imagine, nobody could tell what they did. They then changed their name to Carvertise after realizing that it was short, catchy, and could even become a verb in itself.

Notes from Chris

Episode 892
When University of Delaware student Greg Star signed up for an entrepreneurship class, he wasn’t expecting to walk away with a business idea. But when he heard a fellow student, Mac Nagaswami, bring up an idea for mobile advertising, Greg jumped. This was an opportunity he thought was too good to be missed.

The idea was simple and can be explained in four words: put ads on cars. Greg and Mac were inspired by how U-haul had managed to build up such great brand recognition even though they did no advertising, except on those trucks that they owned. To them, cars were an overlooked medium of advertising. They were able to get into areas that buses and billboards just couldn’t.

Why hadn’t anyone done this before? As they found out, it was a simple idea, but one that was difficult to execute. They even had a name in mind: Carvertise.

They started by printing and distributing flyers on campus to see if there were people who were interested in putting ads on their cars for money. The reaction was mixed at first. Cars, like clothing, are usually seen as a reflection of the individual’s style and personality. But Greg and Mac soldiered on and started to get community institutions such as schools and hospitals on board as advertisers. Although this provided initial proof of concept, it was still doubtful if they could turn it into a full-scale business.

Their break came later when they received a reply after emailing the Head of Economic Development in Delaware. Greg had made a list of “people to know” by looking at the boards of universities, non-profit organizations, and government officials and sent them notes. This yielded results when the cabinet secretary for economic development put them in touch with the local Shoprite CEO.

It was the first big deal that Greg and Mac struck after 1.5 years of hard work and they were elated. But it was also time for them to prove that the advertisers were right to place their trust in the two of them. They’d never run a full-on campaign and were extremely nervous. With hard work and some luck, they managed to pull it off.

The next few early deals followed the same pattern. They would reach out to prospects, play the numbers game, and hope to get a favorable response. Although it was exhausting getting rejections and worse, ignored, the strategy yielded enough results to continue. But along the way, something else also happened. Word had gotten out, and soon enough, Greg and Mac were getting referrals. It also helped when the duo switched their recruitment plan from handing out flyers to digital advertising. This significantly increased their reach and allowed them to onboard new drivers for new campaigns.

Next, they made a decision that had immediate positive results. Greg noticed that Uber and Lyft drivers were already driving all day, and so it would be especially useful to have rideshare drivers spread the word about their advertisers. When they decided to market to these drivers in 2018, the size of their company tripled. This year, the number of drivers with Carvertise is set to double again, and the company is also set to make $5 million in revenue.

As they say, “We’re living in a time now where if you own a car, you can own your company.” They’ve certainly contributed to that statement as they typically pay drivers an additional $100-150/month, and sometimes even up to $500 a month for bigger campaigns. As of now, they’ve paid out over $1.5 million to everyday people for just having an advertisement on a car.

From handing out flyers as university students to now having brand names such as EA Sports and 7 Eleven, it’s been quite the ride for Greg and Mac.


MENTIONED IN THIS EPISODE:

  • Carvertise: Learn more about this “ad-on-the-go” side hustle over on Greg’s website!

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

WEB HOSTING @ $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for many websites. It's cheap, flexible, and offers support 24-7.

Get your own hosting plan for just $2.49 a month!
Learn More

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

Quote of the Day
"We’re living in a time now where if you own a car, you can own your company. It’s never been easier to create your own freedom and security!"
—Greg Star #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Designer Performs Magic, Turns Dream Into Reality

What It’s About

A magician sets aside the magician’s code to share the secret behind his magical side hustle.

[podcast_details]

Words of Wisdom

For aspiring magicians, David has been happy to share some advice—there is no magician’s code stopping him here. Start by having solid routines that you can perform blindfolded. Put together a showreel, no matter how small and limited it might be. Magic is ultimately a sensory experience, and you need to make sure that people are as intrigued as you are. Once you have the basics down, you can start expanding your repertoire and catering your performances to different audiences.

Fun Fact

A deck of cards generally does not last much more than a single gig. There are several reasons for this: 1) the audience generally likes to keep signed cards as souvenirs, 2) there’s an abundance of heavy-handed shuffling techniques, and 3) drink-soaked surfaces often result in the speedy destruction of a deck.

Notes from Chris

Episode 886
Ever since he was given a magic book of simple tricks as a child, David Nolan—not to be confused with David Copperfield—has been enthralled by magic. But while he enjoyed his tricks in private and performed occasionally at a friend or relative’s birthday party, he never sought to practice his art in public.

To David, magic was not just about performance; it was about the theory and history behind every trick. Mastery was his priority, not the spotlight that came with performing.

But later in life, when David heard that a magic-themed bar in his area was holding auditions for magicians, he jumped at the opportunity. A British graphic designer by day, David was happy with his work and never considered performing magic for strangers, but he realized that this was a challenge that he just had to take up.

So even though the idea of performing was terrifying, he auditioned for the role. His years of practice would pay off as the bar hired him as their resident magician!

This gig would lay the foundation on which David would build his new creative outlet. Six weeks after landing the role at the magic bar, he performed his first show. It was during this first act that he realized how much he loved the adrenaline he felt as he performed every part of his carefully rehearsed set. Even though doing three stand-up shows each night was more challenging than he had anticipated, he knew that there would be no better reward than amazing others.

It was also a good complement to his day job: Life as a designer meant a lot of work in isolation, and performing magic gave him an opportunity for creative expression and meeting new people.

Determined to accelerate his magic career, David decided that he needed to build a name for himself beyond the Houdini bar. He would give out his business cards to spectators who came to watch him at the bar, which sometimes turned into bookings for him months down the road.

He also resolved to build up his social media pages—this turned into another avenue for potential clients to get in touch after watching his showreels. It wasn’t quite as easy as pulling a rabbit out of a hat, but these efforts turned into opportunities to perform at corporate events, private parties, and even at weddings. Quite the sleight of hand for someone who not too long ago had never performed publicly!

Although he initially had no intention of making money from performing magic, he’s now managed to generate enough profit in year one to cover his share of his mortgage. With stronger branding, marketing efforts, and an increased skill set, he’s confident that he will do even better in his second year.

Like David, you too can turn your dream into reality. It might take more than a wave of the wand, but the reveal is worth the effort.


MENTIONED IN THIS EPISODE:

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Quote of the Day
"When you’re spreading the word about your side hustle, remember that the key point is to focus your approach so that it’s about them and why hiring you will benefit them."
—David Nolan #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Anchors Aweigh! Graphic Designer Leads Guided Sailing Tours

What It’s About

An Aussie sails away to Croatia on a strong current of profits.

[podcast_details]

Words of Wisdom

Although starting out, Chris said he did have to get creative to get noticed by Google’s search engine. He did his best to get linked to as many websites and blogs as possible. It was about saying, “Yes.” If the opportunity to get interviewed by a blog or company came along, he’d take it.

This “Yes” mentality paid off in 2018 when he attracted the attention of Shark Tank Australia and found himself pitching his brand on national TV. That spot earned him some mentoring from the Sharkies!

Fun Fact

Although it probably wasn’t fun at the time, Chris’ first tour nearly didn’t happen because of a PayPal fiasco. PayPal froze his account right before he had to use his funds to pay for the boat. They weren’t going to release the funds until the tour was delivered—but he couldn’t deliver the tour without the funds! Fortunately for both Chris and us, he secured a loan from friends and family to get his first tour off the ground and into the water!

Notes from Chris

Episode 884

Approaching his 30th birthday, Australian Chris Tabone felt it was time for a change. An established graphic designer for nearly ten years, he decided to take a year off to travel the world. But after nine months of hostel stays and banana pancakes, money was in short supply and Chris was thinking of ending his globetrotting then and there.

Not quite ready to cut the adventure short, he applied for a tour guide position and got the job. It only paid $78 a day, but his meals and accommodations were covered. Plus, he’d get to travel all around Europe for free!

He ended up staying in the role for several years, learning a lot about the industry. After a while, many of his typical passengers (who were in their 20s) started asking him what tours he would recommend when they returned in a few years.

They were getting too old for youth accommodations but also didn’t want to end up on a cruise ship that served Baked Alaska after ballroom dancing and bingo. This was when Chris spotted a gap in the market. The demographic of young professionals in their late twenties to late thirties just wasn’t getting much love from the guided tour industry.

So, he decided an experiment was in order…

The next off-season, Chris went back home to Melbourne and put pen to paper, figuring out how he could create something for this age group.

Then, he leveraged his large network of industry contacts and made the decision to sell sailing tours in Croatia for the following summer. These Mediterranean trips were big winners and they appealed perfectly to his demographic.

Using his background in design, Chris put together a website, created social media accounts, and started contacting all of his old passengers through Facebook. He was able to convince 40 of them to trust him with the idea that he could take them on a spectacular adventure—only now with his own company, Koda Sail.

the Koda Sail tours run between $1,200 to $1,500 per person (up from ~$900 per person on his first tour). He’s upgraded his selection to four boats that run during the summer months. The tours run for seven days and specifically target young professionals.

The business currently brings in just under $300,000 a year, with word of mouth still being his number one marketing tool.

For Chris, it’s full steam ahead with no plans of taking his hands off the rudder anytime soon. He plans to add a new destination every year, starting this year with Turkey. Italy, the Greek Islands, Asia, and the Caribbean are also in the works.

 


 

MENTIONED IN THIS EPISODE:

  • Koda Sail: Set sail over to Chris’ website yourself to learn more about this seafaring side hustle!

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

WEB HOSTING @ $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for many websites. It's cheap, flexible, and offers support 24-7.

Get your own hosting plan for just $2.49 a month!
Learn More

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

Quote of the Day
"Really think through everything and don’t rush into making decisions, especially financial ones, that could jeopardize everything you’ve worked hard to achieve. I feel like I’ve been successful because of calculated moves that have been done with lots of patience."
—Chris Tabone #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

High School Teacher Spins His Way to Profits

What It’s About

In-person record cutting spins sweet sounding profits!

[podcast_details]

Words of Wisdom

Michael recommends finding something that you are passionate about that nobody else does. If you see something coming that is interesting to you and has a steep barrier to entry that you are willing to overcome, then you could be on the right path. If it’s easy and popular already, you’ve probably missed out.

Fun Fact

Record sales nearly died in the 2000s, but last year, vinyl record sales grew by 12% to 9.7 million sold. One company in the UK even offers the option to have your ashes or those of a loved one pressed into a working album!

Notes from Chris

Episode 882

Michael Dixon has more of a side hustle theme than one specific service or product. He runs several projects, all based—in one way or another—around vinyl records. Why records? Well, Mike became obsessed with his parents’ old vinyl records as a kid. He believes there’s value in a tangible product that is not mass produced, unlike streaming digital audio files.

Since he was 15, Mike has been in the music industry, playing in bands, promoting festivals, running record labels… and the list goes on. About a decade ago, he was working a full-time job as a high school teacher when he began his first vinyl related business. He would order small batches of records from New Zealand, from one of the only lathe cut record makers in the world at that time.

Cutting a record using a lathe means that sound waves are focused into a needle tip. As the needle vibrates, it etches grooves into the record disc. The grooves are the physical equivalent to the sound waves. And voila! You have yourself a record.

Lathe cut records are made one at a time, so small orders can be easily handled. Vinyl records made at a pressing plant are mass produced and require large minimum orders.

But when Mike’s orders from New Zealand started taking too long to fill, he wondered if he could learn to cut the records himself. He began buying old, broken lathe machines that were built in the 1940s and 50s. It took him a year, but he figured out the process. This led to Mike’s second business: vintage record lathe repair, restoration, and parts sales. He runs this business with the help of a business partner named Kris.

Mike got started with his live record cutting booths at museums and small festivals, doing the work just for fun. One day, the Converse Shoe Company took notice. They contacted him about cutting records for Coachella, where the majority of their party guests were in the marketing and entertainment industry. Captivated with the process, people started hiring Mike and Kris for corporate parties, festivals, and other events. It hasn’t slowed down since. Just being at the events is their best form of advertising.

Mike’s average monthly profits are approximately $3,500. He admits there are feast and famine periods. Being employed in a super-niche business is often a struggle—paychecks are unsteady and work comes and goes. More important to him than the monetary profit is what he calls “Standard of Living Profitability,” which he has in spades. He gets to go on company-sponsored work trips all over the world and spends his time hustling music, art, and vinyl—which he loves. He also gets to meet and work with artists he’s admired for years.

He doesn’t know anyone who has half as much fun doing their job as he does. Turning Mobile Vinyl Recorders into his full-time job has dramatically improved Mike’s quality of life.

Next on the turnstile for Mike is more of the same. He has some events in the US and Europe this summer and a Southwest tour for his science of sound presentation. He’s also developing new equipment for record cutting and working with some of his favorite artists who are recording with his record label.

 


 

MENTIONED IN THIS EPISODE:

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

RELIABLE WEBHOST FOR $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.

Get your own hosting plan for just $2.49 a month!
Learn More

Quote of the Day
"I make some decisions with the bottom line in mind, but I’ve also realized that the BEST decisions I ever made, are the ones that put me where I am today. The ones that I would have NEVER made with a profit motive in mind."
—Michael Dixon #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Second Grade Teacher Earns Second Income

What It’s About

Elementary school teacher moonlights as a highly organized wedding planner.

[podcast_details]

Words of Wisdom

Nicole believes that you should start by educating yourself on the business you want to grow. Then, use that knowledge and get very specific about who your ideal client is. For Nicole, her ideal client knows exactly what they want on their wedding day, and they are looking for a take-charge professional (like her) that knows their craft.

Fun Fact

There are an average of 2.4 million weddings in the United States every year. With a typical wedding these days costing over $30,000, this is a huge market. From flowers to function centers, there is a massive industry surrounding weddings with many angles to profit from!

Notes from Chris

Episode 880

When Nicole Gaskin got married, she organized everything herself, designed the centerpieces, arranged the flowers, and handled dozens of other important details. It was all the more complicated because hers was a destination wedding. Getting a group of guests organized in a place far from home is like herding sheep, albeit very well dressed sheep.

The wedding took place in the summer. It was the perfect time to take a break because Nicole is a full-time grade school teacher. She had ample holidays at that time of year.

When she returned home, she still had a fair bit of vacation left and nothing much to do. Her now husband returned to work and with the wedding planning over, she felt a little lost. Nicole is an extrovert who is always on the go, and summers as a teacher can be mundane. Rather than sit around with her feet up basking in newly wedded bliss, she decided to hustle.

Nicole was reminded of a small venture she’d had in the past planning birthdays, family reunions, and baby showers. With her event planning experience, combined with her new wedding organization skills, she came up with a name: Weddings By Nicole G. The two skill sets were a perfect match. No one objected to their union!

Nicole moved fast. Before the summer was even half over, she was off and running. And within just two weeks, Nicole had her first client.

Through her online marketing efforts, a soon to be bride found her website and booked her services. The wedding was in August, just a month away. Nicole would be responsible for making sure the whole day ran smoothly.

As the next few months went on, new clients kept trickling in. In addition to leads coming through websites, she began to receive referrals. She also occasionally worked to assist other local wedding planners to help get her name out there.

After her first few clients, she got a little more intentional about the types of clients she wanted to serve. An ideal client for her became someone who knows exactly what they want already. They need a professional with an eye for detail who can carry out their vision and create the perfect ceremony for them.

The more time went on, Nicole spotted another opportunity she’d been missing. Honeymoons! The planning for the actual day was great, but she realized if she could also arrange a dream honeymoon for the newly married couple she could earn a commission from travel companies. So, she began offering this as part of her services. She liked the feeling of not leaving money on the table.

Weddings are known to be expensive, but for the savvy side hustler, this presents an opportunity. In Nicole’s case, that opportunity has meant an extra twelve thousand dollars profit outside of her day job over the last twelve months. Of course, she hasn’t made enough to quit teaching yet. It’s all been largely reinvested into her side business, to help 2019 be even better.

For Nicole, the best part of this whole journey is that she is fulfilling her passion to create beautiful events and memories for her clients on their wedding day. Her side hustle allows her to know that she’s created an experience they won’t forget—and she’s doing it on her own terms.

 


  MENTIONED IN THIS EPISODE:

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Quote of the Day
"Educate yourself on the business you want to grow. Then, use that knowledge and get very specific about who your ideal client is."
—Nicole Gaskin #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Bargain Hunter Designs One-of-a-Kind Flea Market

What It’s About

A weekend warrior discovers more than she bargains for and builds a six-figure side hustle.

[podcast_details]

Words of Wisdom

Brittany hasn’t really worried about copycats because they generally end up fizzling out because, as she puts it, this is 100% a relationship business. If you don’t have a strong relationship with your vendors, there’s no way to keep something like this going. You have to really care about the people you work with and their success.

And if someone wanted to do something similar, Brittany says that that is the key to making something like this work—forming a strong connection with your local, creative community.

Fun Fact

Brittany hails from a unique little city called Orange. While most of the surrounding areas of LA were tearing down older establishments in lieu of building something modern and new in the ’60s, Orange dedicated its time to restoring them. As a matter of fact, Orange has the second largest concentration of historic buildings in the State of California and their Historic Town Center is even listed on the National Register of Historic Places.

Notes from Chris

Episode 879
Although half of her life has been spent in Dallas, Texas, Brittany Cobb hails from a little city called Orange—appropriately located within Orange County, California. While most of the surrounding areas of LA were tearing down older establishments in lieu of building something modern and new, Orange had dedicated its time to restoring them.

With their love of “the old ways,” there was never a shortage of open-air shops, swap meets, and flea markets in their old-timey city square. And since her mom ran a booth at many of them, Brittany spent most weekends rummaging through the stacks in pursuit of treasures while her mom was occupied with decorating her booth. One of her earliest memories involves convincing her mom to buy her a funky iron and crystal lamp at one of these that found a home in her bedroom until she went off to journalism school in Texas.

She ended up stayed a few extra years working for local publications before relocating to New York City. Once there, she began to feel a little bit of home. Living within walking distance from the Brooklyn Flea Market, she happily filled her home and closet with one-of-a-kind items.

When it was time for her to relocate back to Dallas for work, she did so somewhat reluctantly. Although the city boasted plenty of shopping opportunities, a local flea market was conspicuously absent. There was a serious lack of the vintage, antique-y goodness that Brittany had come to know and love.

At the time, she was working as a journalist for a company called DailyCandy, and her main focus was highlighting the unique work of artisans and creators local to the area. Every day presented a new opportunity for her to connect with bakers, crafters, and collectors. Before long, she realized that she had a well-rounded collection of potential vendors right under her fingertips—quite literally!

So in true maker form, Brittany decided to put together an event. She cobbled together a simple vendor application using Microsoft Word, sent it out to her contact list, and started looking for a venue.

What seemed like an immense undertaking was quickly falling into place little by little.

But then, disaster struck … or was it an opportunity? Mere days before the launch of her first show, DailyCandy was bought out by another company and Brittany suddenly found herself without a job.

Luckily, that first show was a smashing success! It provided her with a bit of support while she was transitioning into the role of a freelance journalist, and she planned to run three more shows the next year—one in March, one in June, and another in September.

A lot has changed since then. After running a handful of shows each year in Dallas that were starting to bring in out-of-state visitors, she saw an opportunity to expand to new cities. She’d already changed her name to Flea Style, allowing her to be more flexible, and then a call from The Dallas Cowboys set things in motion.

They said that they loved what she was doing and wanted her to extend her show up to their headquarters in Frisco. It was a no brainer. They had over 12,000 shoppers come to that first show, and she now runs three of these each year as well.

In addition to expanding to a new city and opening up a retail shop, Brittany also added a handful of makers workshops out of her retail space that would allow the makers she partners with to share their skills with others, an e-commerce shop so that people could purchase items out of state, and even a podcast! And when all of the facets of Flea Style come together, Brittany brings in over $500,000 a year. In 2013, she started working on Flea Style full-time.

Brittany has a lot in store for Flea Style—there’s another retail shop opening up in Frisco in August, and she’s even adding a restaurant to one of her shops. The passion project now employs more than a dozen people. And it’s a side hustle that’s truly one of a kind!


MENTIONED IN THIS EPISODE:

  • Flea Style: Learn more about this unique, one-of-a-kind side hustle over on Brittany’s website!

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Quote of the Day
"If you want to open up a retail shop, whether online or in-person, you have to position yourself to be a little bit more niche. Having 100 dedicated shoppers will make you more successful than 1,000 wishy-washy shoppers."
—Brittany Cobb #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau