6 min 42 sec

Car Enthusiast Sells $1 Million in Products Over 13 Years of Hustling

A car enthusiast follows up on his curiosity and creates a project that earns $5,000/month on average and has brought in over a million dollars after a decade.
High Income Product Reselling SEO

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What It's About

A man with a passion for cars tests out a new cleaning product, then decides to sell it himself.

Business Model
Skills Required
Analytical Thinking & Organization
Profit Potential

Words of Wisdom

John worked on SEO with the goal of getting to the first page of Google search results and ultimately the #1 position. He still holds the #1 spot today for many keyword searches related to his product as a result of that initial work that established him as an authority. Thanks to this extra effort, he was soon selling between $2,000-5,000 a month, depending on the season.

Fun Fact

A serial side hustler, John is always on the lookout for something else to sell. At one point he designed and prototyped a splash-less dog bowl, but then abandoned it when he couldn’t manufacture it at a price point that would generate a high enough profit margin.

Notes from Chris

Episode 86

Every day on the show, there’s a new story to serve as encouragement for your journey. What do these stories have in common? To start, they're all about regular people who have regular jobs. These people are busy with lots of stuff, yet somehow they find a way to create an income-generating project for themselves.

Today’s story represents this well. It's all about a car enthusiast who follows up on his curiosity and creates a project that earns $5,000 a month. Over the course of a bit more than a decade, has produced more than $1 million in net income.

After receiving a free sample of Dri Wash ’n Guard, a form of waterless car wash, at a local swap meet, John Skurka took it home and gave it a test run. He was impressed by how well it worked, so he decided to try becoming a distributor. As a car enthusiast himself, being legitimately excited about the product, he took the next step of inquiring with the manufacturer about how could go about selling it.

Not everyone would have done that (in fact, most people wouldn’t). And of the people who think, "Maybe I should sell or market this item," a lot of them get stuck.

It doesn’t usually need to cost a lot of money to become a distributor or reseller of something, but it does require you to follow through. Don't allow your fears to limit you and your side hustle!


  • DriWash Solutions: Learn more about John and his Dri Wash products
  • How to Apply for an EIN: Applying for an EIN helps you establish Independent Contractor status and is another way to protect you from identity theft
  • SEO 101: If you're looking to launch your own online presence, here's a Beginner's Guide to SEO

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

Chris Guillebeau

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Quote of the Day
"Find something that you can buy at the lowest price possible in order to maximize your profits, but also make sure that you prioritize quality."
—John Skurka #SideHustleSchool

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To infinity and beyond,

Chris Guillebeau