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What It's About
A charter bus employee creates blogger outreach software built to help others manage their guest post submissions.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
At his day job as director of digital marketing, Adam spent a lot of time doing promotions through guest posts on business blogs. There was just one problem: there are a lot of different blogs, and he had a really difficult time keeping up with all of them.
He started to compile detailed notes on all the blogs that accepted posts, as well as a system to track his submissions. Before he knew it, he had hundreds of blogs covering lots of different categories. Thus was born the idea: why not offer this system to other writers with the same problem?
Marketing to bloggers isn't necessarily a new concept, but Adam used his system skills and creativity to create a fresh new take on it. This method doesn't work for everyone, but if you’re a good systems person, think about how you can use that strength in building your hustle.
Fun Fact
90 days in, Guest Post Tracker was bringing in $1,000 a month. By systematizing the process and repeatedly testing, it was up to $2,000 a month. He used A/B testing to make quick improvements in conversion. Six weeks after we first talked, he wrote me back to say this kind of process work had helped even more: the site was now up to $3,000 a month.
The biggest challenge for Adam right now is finding time for all of his projects. Still, this one is a side hustle—he can work on it when he’s able, and money often arrives even when he’s not doing much for it.
