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What It's About
How a side hustle renting out high-end bridal accessories leads to a booming business.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Happily Ever Borrowed even has a “send before you spend” option for brides who want to try on up to three different pieces, at a flat price of $50 for a two-day rental, which includes a $25 off coupon on any selected wedding rentals, just for trying the service. Apparently, even accessories need rehearsals.
This option helped set Brittany's side hustle apart from the rest—what can you implement so that your side hustle stand out?
Fun Fact
In ancient times, the Greeks used wedding veils to protect the bride from evil spirits. That evolved into veils being seen as symbols of purity and chastity in Medieval times. And during the Plague, brides carried garlic and dill to ward off illness.
Notes from Chris
Episode 184
Many childhood pursuits are lost to the past, but some take hold, transformed into an adult version of bygone ventures. Brittany Haas couldn’t foresee that starting at the age of 12 to plan the weddings of her three older sisters could lead to owning an online boutique renting luxury bridal accessories, but that’s exactly what ended up happening. The pressure of a request to design a sister’s gown sent them both out to shop for a reasonably priced one, and that’s where she was inspired. Why not supply brides with high-quality accessories that they could inexpensively rent and return? That’s what leads us to a side hustle: Happily Ever Borrowed. She did say “I do” to some startup costs: she spent about 20K on inventory, legal and marketing costs, and her website, Happilyeverborrowed.com. But the company has been doubling their sales year after year, have rented to over 500 brides, and are well on track to six figures. MENTIONED IN THIS EPISODE:- Happily Ever Borrowed Need a designer tiara without the designer price tag? Check out the high-end bridal accessories Brittany rents out on her website!
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