What It's About
A clinical therapist finds an opportunity to help women in the midst of challenging pregnancies.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Part of why Parijat's coaching side hustle has been such a huge success is because of the fact that she built a community around what she offers (in a market where community is very much needed) and cultivated a sense of belonging. She also lets you know that she's been there, walked in your shoes, and come out victorious on the other side.
If you have a unique experience and knowledge that might benefit others, it may make for a natural side hustle addition!
Fun Fact
While it wasn’t actually something she planned on doing, several of her online business friends had been suggesting that she start a podcast for a while. Parijat was skeptical, but decided to give it a go and started Delivering Miracles at the beginning of January 2017.
She releases episodes once a week, and the episodes with just Parijat range from answering listeners questions to busting misconceptions about infertility and high-risk pregnancies and sharing her personal story through infertility, high-risk pregnancy and prematurity. As Parijat said, “I make the podcast for what I wish I had known when I was pregnant.”
Notes from Chris
Episode 378
Parijat Deshpande’s side hustle journey started back in 2012 when she was pregnant. What should have been one of the most joyous moments of her life ended up being one of the most challenging. Parijat’s pregnancy was considered very high-risk. With eight complications, sixteen weeks of bed rest at home, and another two at the hospital, she was understandably very concerned. As a clinically-trained therapist, Parijat assumed that there would be a strong online support system and resources for someone in her position, but after hours of fruitless searching, she came up empty-handed. She was discouraged by a lot of generic pregnancy advice that didn’t really apply to a high-risk situation, so she decided that if she and her baby made it out of this experience okay, she’d find a way to help others like her. And make it out okay they did! In her 22nd week, she was rushed to the hospital, but despite the odds and the predictions of her doctors, she was able to remain pregnant for an additional two more weeks giving her baby a better chance at life. After that long uphill battle, Parijat was finally able to take her infant son home. Parijat knew that she didn’t have any special powers and that if she could do it, others could too. She thought back to her experience where she had wanted someone with her that had been in her shoes. And that’s when it occurred to her that maybe the best thing she could do for other women in these situations was to show up for them, offering them the resources and support that she never had. You could say it was the birth of her side hustle! Like many of our featured stories, Parijat bounces back and forth between satisfaction with her side hustle progress and impatience for the next thing. But she’s not just waiting around for the next big thing, she’s actively working on building her business and her profile. She wants to make sure that no one going through this struggle feels like they are alone—and now, because of what she’s created, they don’t need to be.
MENTIONED IN THIS EPISODE:
- Parijat Deshpande | High-Risk Pregnancy Expert: Learn more about Parijat and the work she's currently doing on her website!
- Delivering Miracles: Check out Parijat's podcast in Apple Podcasts!
- Lawyer Creates Online Course for Mothers Returning to Work: For her first side hustle, a Washington, DC attorney creates an online course for new mothers returning to the world of work—and then finds a way to get employers to pay for it
- New Mother Gives Life To Self-Care Coaching Business: In need of some routine before returning to her job as an Ultrasound Technician, a new mother creates a side business focused on self-care coaching
- “Mommee Coffee” Becomes a $20,000/Month Side Hustle: Tired of the guilt associated with consuming coffee while pregnant and breastfeeding, a biomechanical engineer creates a line of coffee bean options that keep Mom happy and baby healthy
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Resources
CREATE YOUR ONLINE STORE
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
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GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS
Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time.
Quote of the Day
Sponsors & Gratitude
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To infinity and beyond,
