2493
6 min 9 sec

Q&A: “My sponsored posts have low engagement…”

Sponsored posts are often part of a blogger's income—but this British blogger has a problem: the sponsored posts she runs typically have much lower engagement than her organic posts. What can be done?

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What It's About

This side hustle has sponsors, but her sponsored posts don't get many 'likes.'

Notes from Chris

Episode 2493
Today, we're discussing a question that's top of mind for many content creators—how do you balance authenticity with monetization?

Hannah from London, who runs a successful food blog, has been noticing a dip in engagement on her sponsored posts and is wondering if she's on the brink of losing her audience's trust. Stay tuned, because after the break, we'll dive into how to keep your audience engaged without compromising on your income streams.

"Hi, this is Hannah calling from London, and I've been running a food blog for three years with diversified income from sponsored posts, ads, and affiliate marketing. After a recent sponsored post with a kitchenware brand received noticeably lower engagement, I'm concerned I'm losing my audience's trust. How can I balance authenticity with the need to monetize? I don’t want to stop having sponsors, but I don’t want to lose my audience even more."

Listen to today's episode to learn more...

 
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