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Q&A: “Too many coaches! I know I need to ‘choose a niche,’ but how?”

Today’s listener is a life coach who’s heard me say that the way to succeed with this kind of personal service is to choose a focus or niche. Fair enough … but how do you do that?

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What It's About

To niche or not to niche ... and how to choose a niche.

Notes from Chris

Episode 2069
Today’s listener is a life coach who wants to get a bit more specific. She’s heard me say that there are too many life coaches (no disrespect, anyone...) and that the way to succeed with this kind of personal service is to choose a focus or niche.

Fair enough, but how do you do this? That’s what she’s wondering...

"I've been coaching for several months and I love it! At least when I'm able to do it. So far I've only had two clients, in addition to several people from the mentorship program I joined that practice together.

I know I probably need to specialize to stand out, but the problem is I'm not sure how to do that. I'm helping people with positivity, making decisions, and just being more of the person they want to be. So it's life coaching, basically, and I don't know how to define it better or focus on something specific. Any tips?"

Do you have any tips for making the transition?"

Listen to today's episode to learn more...

 
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Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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To infinity and beyond,

Chris Guillebeau