1714
9 min 57 sec

Failure Friday: Dating Profile Ghostwriter Struggles to Launch App

In this week’s Failure Friday segment, we hear from Meredith Golden, the founder of an app that provides transparency and truth in dating.
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What It's About

An idea for a dating app struggles to find a perfect match.

Notes from Chris

Episode 1714
I believe we can learn as much from failure as we can from success, if not more. It’s with this principle in mind that we’re starting Failure Friday, a collection of short stories all about mistakes, missteps, disasters, and of course, failure.

Just like our Throwback Thursday segment, you’ll hear directly from side hustlers who have struggled to get something off the ground. They’ll tell you a short story of something that went very wrong.

The stories will vary, but often it starts with an idea, what they thought would happen and what really happened—and of course, what they learned.

I applaud their courage! I’ll share some of my failure stories along the way as well.

Last week we heard about the webinar gone wrong—a story from Tanya Smith in Ontario, Canada.

Today’s short story features Meredith from New York City. We told the successful story of her dating app ghostwriting business on Episode #1024.

Since then, she’s started an app called Darma Dating, which aims to provide transparency and truth in dating. This app is still in development, but part of the validation process was using online ads to recruit new users. Unfortunately, the marketing plan Meredith pursued didn’t work very well, at least at first.

Listen to today's episode to learn more...

 
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Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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To infinity and beyond,

Chris Guillebeau