1654
6 min 8 sec

Q&A: Is my candle business idea too niche?

A listener in London wants to sell candles with inspirational quotes and artwork featuring Black women, and wonders if her idea is too specialized.
Q&A

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What It's About

Today's caller has a bright idea ... but wonders if the focus is too small.

Notes from Chris

Episode 1654
This question is lit! Can you candle it?

Specifically, a listener in London wants to sell candles with inspirational quotes and artwork featuring Black women, and wonders if her idea is too specialized.

Let there be light…

"Hi, Chris, this is Selina from England, London. I've been listening to your show for six months and I'm a great fan. I'm thinking about starting a side hustle selling candles for women, specifically to black women with quotes of inspiration and artwork with the potential to expand to question quotes. My question is, is this too niche? Am I restricting myself by being so narrow? I made a few candles for friends and family who love them, but I'm not sure if this is a hobby rather than an actual business. Great to hear your thoughts and thank you very much for your show."

Listen to today's episode to learn more...

 
  SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

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To infinity and beyond,

Chris Guillebeau