What It's About
A successful launch starts with a smart, strategic plan. What's yours?
Notes from Chris
Episode 1234
Let’s talk about product launches and designing a smart strategy for them! Disclaimer: I think it’s just as important to think long-term. I’ve seen a lot of people make the mistake of focusing only on the launch. This is especially true with books, where a lot of people buy the book in the first week, but then it sinks like a stone. At the time I’m recording this, we’re also in the midst of COVID-19. And guess what? People aren’t responding to product launches very well. This is all the more reason why it’s better to think long-term. That said, this Classroom episode is about launching, specifically how to design that smart launch strategy. Listen to today's Classroom episode to learn more...MENTIONED IN THIS EPISODE:
- My 39-step launch checklist that I included in The $100 Startup. You can get a free PDF of it here: 39-Step Launch Checklist.
THIS WEEK’S ASSIGNMENT:
Review the 39-step launch checklist, and set a goal for your first—or your next—launch.Inspiration is good; inspiration combined with action is better. Now get back to work! Yours in the revolution,
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To infinity and beyond,
