Q&A: How does “retargeting” work?

What It’s About

A listener wants to understand what “retargeting” means in the world of online advertising.

Notes from Chris

Episode 1322

Why don’t I talk a lot about advertising? Because it’s a great way to waste your money! … And just in case it’s not clear, that’s NOT what I want you to do.

Nevertheless, there are some smart ways to spend money on ads, especially once you have a proven offer that converts.

People often think of social media ads as just going out blindly to all sorts of potential website visitors, but there’s something called retargeting that allows you to be much more specific and reach people who have already expressed an interest in what you have to sell.

How does it work, and why would you want to advertise to people who already know who you are?

“Hey Chris, this is Derek from Houston and I recently found your show after a friend recommended it to me. I really appreciate the helpful content. Can you explain “retargeting”? This came up in a conversation the other day and I understood the general concept, but I’m not sure if it’s only something for big companies or if side hustlers can do it too. I’m starting a podcast and blog for aviation lovers, and I’d like to get more traffic to my website … can retargeting help with that? Thanks and I look forward to hearing from you.”

Listen to today’s episode to learn more…

 


 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL |

Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

TBT: “Near and Deer” Taxidermy Service Mounts Up

What It’s About

An update from a service that’s headed in the right direction.

Notes from Chris

Episode 1318

Welcome to Throwback Thursday / “Where are they now?” where we take an in-depth look at someone who’s story has evolved considerably since we first featured them.

Last week we heard from Karin Newport in New Zealand, who creates and sells digital paintbrushes – an archetypal example of the new economy.

Today, in our latest feature, we’ll hear from Lindsay Baublitz, one-half of the power duo behind Near & Deer, a couple that sells faux taxidermy!

Listen to today’s episode to hear Lindsay’s updates…

 


 

MENTIONED IN THIS EPISODE:

  • Near & Deer: Turn heads with Lindsay and Rick’s faux taxidermy creations—get a dinosaur bust of your own on their website!
  • Etsy | Near & Deer: The Etsy page that Lindsay and Rick started with before creating their own website.

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL |

Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Quote of the Day
"We never took on a big debt or a big loan to get the business started. We did it all in chunks and was very deliberate about the decisions that we made so that we wouldn’t grow too fast and be stuck with a big loan to pay off."
—Lindsay Baublitz #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Q&A: How can I get an ebook cover designed?

What It’s About

A listener seeks advice on how to find an affordable graphic designer for ebook covers.

Notes from Chris

Episode 1320

Amazon makes it very simple to publish your book using their Direct-to-Kindle service … but of course they don’t offer the service of writing your book for you. (At least not yet—give it time!)

In addition to writing the book, you also have a number of other tasks to tackle, including everything associated with getting that book or guide or collection of stories ready for publication.

A listener wants to publish her husband’s science fiction stories and books on Kindle. Where can she find affordable editing and cover design?

“Hey, Chris, this is Britney from Madison, Alabama. And I’ve been listening to your show for two years now. I’m thinking about starting a side hustle. I want to publish my husband’s sci-fi short stories and books on Kindle Direct Publishing. My question is, where can we get affordable editing and cover design? Do you believe this could be profitable? Thank you for your answer.”

Listen to today’s episode to learn more…

 


 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL |

Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Former High School Athlete Creates Coaching Subscription

What It’s About

Put me in, coach! A former athlete scores a touchdown with talent to inspire the next generation.

Words of Wisdom

Adam says to prepare to spend a lot of time on your side hustle. ”You better enjoy working and what you’re working on. My evenings, my weekends, etc., are often filled with work time slots to catch up on the side hustle. In addition, 75% of my PTO last year with my company was spent traveling for my side hustle.”

Fun Fact

The first game of American football ever was played on November 6, 1869. The game was between Rutgers and Princeton. With an audience of about 100 people, Rutgers took the win 6-4.

Notes from Chris

Episode 1319

Six years ago, Adam Bradley was asked by his old high school football coach if he would come speak to the next generation of players. While the team had plenty of talent, they lacked leadership skills. Many of them came from challenging home environments and didn’t have many positive role models. The coach believed that if they could grow as leaders, there would be a positive change both on and off the field.

Adam was working as a VP of Sales, and was given little instruction. The coach simply told him that he thought Adam’s energy and character could impact the students. He had 60 minutes a week with the team and he could use it however he saw fit.

It turned out that Adam loved it. Every week, he challenged himself to come up with a new concept or idea to teach the teenagers in a fun, dynamic way. He wanted to make sure that he was engaging the athletes. He hoped that he could get them to view character development and leadership to be as important as improving their football skills.

Over the next year, Adam worked to launch Lead ‘Em Up. It would be a subscription service where coaches could sign up and gain access to a library full of drills, exercises and teaching concepts to share with their teams.

To spread the word, Adam started by reaching out to several friends and acquaintances who were in the position to utilize his services. He also encouraged his followers on social media to share and tag other people who would be interested in the coaching. This helped Adam grow a list of 25-50 potential clients.

By creating this unique curriculum and expanding his presence on social media, Adam has been able to keep the ball rolling and grow Lead ‘Em Up to make upwards of $100,000 annually in just five years.

Although he may transition into full-time subscription hustling at some point, right now he’s enjoying the ability to impact young people, be around sports, and engage his creative side. Not only that, but the extra money from Lead ‘Em Up allowed Adam’s wife to stay home the first few years after their daughters were born.

In the future, he hopes to expand his program to collegiate athletes.

 


 

MENTIONED IN THIS EPISODE:

  • Learn more about Adam and his coaching at his website, LeadEmUp.com.
SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL |

Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

RELIABLE WEBHOST FOR $5/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.

Get your own hosting plan for just $5 a month!
Learn More

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

Quote of the Day
"You better enjoy working and what you’re working on. My evenings, my weekends, etc., are often filled with work time slots to catch up on the side hustle."
—Adam Bradley #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

CLASSROOM: Set Up a WordPress Website

What It’s About

Looking for a way to build a simple website ASAP? Start here.

Notes from Chris

Episode 1318

Today let’s look at setting up a WordPress website. This can be very simple, or like many simple things in life, can be made very complicated. Let’s try to stick with the simple.

The goal of this tutorial is to show you how to set up your first website in a short period of time and without spending a lot of money. Your site probably won’t be beautiful or amazing at first, but that’s okay—done is better than perfect, and you have to start somewhere.

The first year of Side Hustle School, I made a page about how to set up a website in 90 minutes. This turned into one of our most popular tutorials, so I wanted to revisit and update it here.

Listen to today’s episode to learn more…

 


 

THIS WEEK’S ASSIGNMENT:

Set up your first website using WordPress OR make two improvements to your existing website.

MENTIONED IN THIS EPISODE:

  • Looking to purchase a domain name and setup hosting? Go to SideHustleSchool.com/website for this special offer for Side Hustle School listeners.
  • Once you’ve got your domain name and hosting, install a WordPress theme. Remember, WordPress.org is free – totally free! It’s different from WordPress.com, which offers paid solutions.

 


 

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL |

Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

RELIABLE WEBHOST FOR $5/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.

Get your own hosting plan for just $5 a month!
Learn More

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Bartender Sells Pocket-Sized Reminders of Positivity

What It’s About

A side hustle inspiration story that was literally in this bartender’s pocket.

[podcast_details]

Words of Wisdom

Hear how the side hustle experience has impacted Vincent personally; “the best part of the experience so far is that Mantra Medallions is a complete 180-degree turn from the way I make money. I’m providing a bit of happiness instead, in a much healthier form.”

Fun Fact

Vincent got his idea to create medallions only when his girlfriend told him that she liked a memento that had always been carrying on. The idea was in his pocket all along.

Notes from Chris

Episode 1317

Vincent Cilento realized early on that he didn’t enjoy working for big companies. This led him to take on a job as a bartender where he had the flexibility to determine how many shifts to work, giving him the chance to explore other ideas.

One such idea was pocket-sized medallions. He had been carrying around a pocket-sized coin from Ryan Holiday’s Daily Stoic store with the message “The Obstacle Is The Way.” He didn’t think much of it until his girlfriend spotted the coin. She was going through a difficult time and said that she wanted something similar for herself.

At that point, all Vincent did was to talk to her about what her coin might look like, and how they could find someone to manufacture a custom design. But after sharing the idea with his girlfriend’s sister, they all realized that this was an opportunity in disguise. In fact, his girlfriend’s sister loved the medallion he already had so much that she promised to be his first customer if Vincent started his own line. That’s what got him into action.

So how did he do it? The first step was to go to 99 Designs, a website that helps to connect designers and clients, and find an artist whose work he resonated with. Together they created his first designs with sayings like “Be Here Now” and “Come As You Are.”

Once the designs were set, he started working on finding a reliable manufacturer. Unfortunately, this process didn’t go quite as smoothly. He initially looked on Google, and found that there were a lot of companies that made coins. This was extremely frustrating, and it took him another six months to find a reliable manufacturer, but he finally managed to locate one on Alibaba.

Throughout his challenging experience with manufacturers, Vincent was also working on acquiring customers. In Vincent’s words, his initial marketing strategy was “I have no idea what I’m doing so let me try everything.” He started with Facebook and Instagram ads, but saw no results after his initial spend of $100. This made him realize that he didn’t have the skill to write good copy nor was he likely targeting the right demographics.

Slowly, all of Vincent’s hard work has been paying off. He’s been seeing a bump in sales over the past several months, even with his challenges. He’s diversified his distribution from just his online website to other platforms such as Etsy.

Over the past year he’s been averaging a little over $500/month in revenue. With his initial batch of medallions setting him back just $370 and the only recurring cost being his Shopify payment, he’s confident that he can make this work. After all, the obstacle is the way.

 


 

MENTIONED IN THIS EPISODE:

  • Learn more about Vincent and his inspirational coins at his website, MantraMedallions.com.
  • Vincent got inspiration from Ryan Holiday’s book, The Daily Stoic.
  • To produce his medallions, Vincent used the freelance marketplace, 99designs and sourced his product through Alibaba.
  • To sell his medallions, Vincent uses the popular marketplace Etsy and also directly through his own e-commerce site built on Shopify.
SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL |

Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

Quote of the Day
"I have no idea what I’m doing so let me try everything."
—Vincent Cilento #SideHustleSchool

Sponsors & Gratitude

Learn More With Skillshare!

Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Skillshare. 📷

Skillshare is giving Side Hustle School listeners 2 months of unlimited access—for $0.99! Join the 2 million students learning everything from street photography to SEO on Skillshare today!
Get Started Here!

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.


Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Q&A: How to grow a podcast for Toyota Prius owners?

What It’s About

A European listener wants to expand the niche focus of his podcast for electric vehicle owners.

Notes from Chris

Episode 1316

What are you working on? What is your hobby or interest—might that be a good choice for your first or next side hustle … or should it just remain your hobby or interest? Both options are acceptable, just be careful of trying to split the difference.

This listener in Hungary has a podcast for owners of hybrid cars. He’s focused on the Prius for the past year, but wants to expand the audience. How can he do that? I thought this was really interesting and in my opinion there is both good news and bad news for him in terms of options and next steps.

“Hi, Chris. This is Balint from Europe, Hungary. I’ve been a listener for a year now and I love the show. I started my Side hustle Prius podcast a year ago sharing high mileage hybrid car ownership experiences, specifically on the Toyota Prius due to its very specific target audience. the show quickly got a small and steady follower base and could obtain a sponsor for several months who unfortunately pulled out due to COVID.

I would like to extend the show with reliability stories of used electric and other hybrid cars to grow the audience and make the show an ideal channel for bigger companies to advertise on. My question is that how do you grow a broadcast from a very niche topic to a broader topic? I would love to hear any advice and thoughts on this. Thanks very much.”

Listen to today’s episode to learn more…

 


 

MENTIONED IN THIS EPISODE:

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL |

Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Q&A: How to start a guide to government grants?

What It’s About

A listener wants to create a guide regarding government grants. What should they know?

Notes from Chris

Episode 1315

Today’s listener wants to create a guide for government grants. Is this a good idea, and if so, what’s the best path forward?

This year in the U.S. there has been a great deal of confusion regarding taxpayer grants for small businesses, largely under the PPP program but also another one called EIDL. Figuring out the process has been difficult for a lot of people, and there’s also confusion about who is eligible.

Why should Kanye West and Outback Steakhouse get free money from the government? That’s another topic—let’s focus here on the side hustle idea of creating that guide for government grants.

“Hi Chris, this is Sara from Boise and I’m looking for some help or a guide to government grants. So many businesses applied for special assistance loans from the government this year that it made me wonder: is there a market to serve those business owners who are working through the process? Or might there be value in creating a directory of government grants, organized by category and eligibility? Thanks Chris, I’ve really enjoyed this new format and can’t wait to hear your thoughts about this.”

Listen to today’s episode to learn more…

 


 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL |

Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

TBT: These iPad Paintbrushes Never Run Dry

What It’s About

An artist in New Zealand uses her iPad to paint a sustainable side income.

Notes from Chris

Episode 1314

Welcome to Throwback Thursday / “Where are they now?” where we take an in-depth look at someone who’s story has evolved considerably since we first featured them.

Today, in our latest feature, we’ll hear from Karin in Ep. 457: Kiwi Coder Makes Extra $50,000/Year from Digital Paintbrushes.

I really liked this story and it’s a classic example of something that could only exist in this New Economy that we’re all experiencing.

A lot has happened since we first featured Karin—she’s moved into a new apartment, thanks in part to that very healthy side income, and she’s also noticing how her industry is changing with more competitors, so she’s thinking ahead about her next steps.

Listen to today’s episode to hear Karin’s updates…

 


 

MENTIONED IN THIS EPISODE:

  • iPad Lettering: Up your digital calligraphy game—check out Karin’s brushes on her website!
  • Procreate: The iPad program that Karin used to create her calligraphy creations and brushes
  • Adobe Business Catalyst: The platform that Karin used to create her website for iPad Lettering

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL |

Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Quote of the Day
"One of the things that’s actually made a big difference is having an accountability group. It is a group of people who don’t do exactly the same thing, but they have similar aspirations to myself."
—Karin Newport #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Q&A: How can I drive more traffic to my site instead of Udemy?

What It’s About

A listener hopes to attract customers for his masterclass in home improvement.

Notes from Chris

Episode 1313

It’s always great to hear from listeners who have put in the work, made progress, and are ready to go to the next level.

That’s what we have here today. Arnold from Illinois has created a home improvement video course. It’s currently on a third-party platform (you’ll hear more about that from him in a moment) and he wants to be able to drive traffic to his own website. That’s because he gets a much higher royalty rate for customers that he sends to the platform.

What’s the best way for him to do that? We’ll also take a look at the course and website itself.

“So I’ve been listening, I think from the very beginning and it was while reading “Born for This”, that I came up with my idea, which was a home repair and improvement video course. It took me a couple of years to get everything ready. But the course is live and I’m happy to report that I have recently broken even and I’m now making actual profits. So my question is basically how to best reach more people. So the course is currently hosted on Udemy, which is incredibly handy. But they, of course, take a significant percentage of the sales price and rightfully so. But if I can bring in a customer using a coupon code, then I receive a much larger percentage of the sale.

So I’ve been using Google ads to drive traffic to my own separate Web site, which in turn sends the people to you, to me with the coupon code. And that’s all been working fairly well. I generally at least covers the cost of the ads, but I’m wondering what the best next step would be. So social media immediately comes to mind. But, you know, I guess I was kind of hoping to avoid that. Yeah, it’s just never been my thing. I don’t even have a Facebook account. So do I just need to bite the bullet and sign up for it? Well, actually, what should I sign up for? I with that goal in mind or is there another direction you’d you’d recommend heading.”

Listen to today’s episode to learn more…

 


 

MENTIONED IN THIS EPISODE:

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter


Download 2020 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL |

Download 2019 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2018 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Download 2017 episodes: JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau