What It's About
Give peas a chance and listen to this episode.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
While communicating with other picky eaters in a Facebook group, Jacky realized that many of them had tried to unlearn their picky habits. However, the nutritionist or therapist they were working with didn’t understand what it was really like to be an adult picky eater.
But Jacky, she understood. She had been there herself—and she knew she could help others outgrow their limited diets more effectively than confused and frustrated health coaches.
Fun Fact
When Jacky was 6 years old, she agreed to try a baby carrot. Her parents were so excited about her trying a vegetable that they pulled out the camera and started taking pictures. Jacky immediately felt a heavy pressure and self-doubt. As you can imagine, she didn’t eat the baby carrot.
Notes from Chris
Episode 350
Mac n’ cheese. Pizza. Grilled cheese. Chicken fingers. For 23 years, these were the main food groups of Jacky Lamenzo’s diet. She wasn’t just a picky eater. She was a notoriously picky eater. Every attempt at a new food earned gasps and shocked faces from her friends and family. “Wow! Jacky’s trying something new!” they would say. Every. Single. Time. It was always a big fuss—so big of a fuss that Jacky just embraced the label and stopped even trying new foods altogether. It wasn’t worth making a scene every time she ate a green bean. But things were about to change—and change very fast. Jacky’s application to teach a year abroad in China was approved, and before she knew it, she was off to the other side of the world. As you can imagine, she was in for a rough ride—culinarily speaking. However, it actually wasn’t that hard for Jacky to break outside of her self-imposed food boundaries. All she needed was a mindset and environmental shift. Her very first dinner in China, Jacky tried everything—yes everything—on the table. Since dinner was served family-style to her and her fellow teachers, she got to try what she wanted, in the time that she wanted, and in the amount that she wanted. There was no pressure to eat everything on a paid-for plate. There were no friends staring her down ready to applaud her if she tried something new. Finally, at 23 years old, Jacky no longer considered herself a picky eater. And she wanted to help others break away from the label as well. Only six months into her year teaching in China, Jacky had completed the online health coaching certification program from the Institute for Integrative Nutrition and taken her passion for good food and wellness to an official level. By this time, Jacky had made a bit of a name for herself in the Picky Eaters Facebook group. And when she announced that she was officially certified to be a health coach, she quickly found her first client. At one point, Jacky was consistently earning around $500 per month through her very niche health coaching. However, she realized that she was most effective (and had the most fun) when she only took on one client at a time. Jacky’s thrilled that her story and hard work have resulted in changing lives and widening palettes, but she’s eager to see if she can impact far more with her upcoming book. And she still has more new foods to try!
MENTIONED IN THIS EPISODE:
- JackyLamenzo.com: Expand your palette and learn more about Jacky's picky eating journey on her website!
- Institute for Integrative Nutrition: The world's largest nutrition school and certification program that Jacky used to get her certification
- Facebook | Picky Eaters Association: The Facebook group that Jacky belonged to where she made connections with many of the clients she took on
- ER Nurse Masters CrossFit and Becomes Nutrition Coach: When her first hustling attempt at a wellness blog fails to generate enough response, this active ER nurse shifts her focus and signs up 19 clients for nutrition coaching
- New Mother Gives Life To Self-Care Coaching Business: In need of some routine before returning to her job as an Ultrasound Technician, a new mother creates a side business focused on self-care coaching
- Graphic Designer Turns Side Hustle into $80k Project: A longing for expression and self-love pushes one woman into a successful side hustle helping others live more fulfilling lives through the practice of breathwork
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