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What It's About
Homemade gin minus the bathtub!
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
This is a perfect example of a transition story. Two guys have one idea, which is fun and interesting, but as they did more research they learn that it’s not really feasible. After they switched goals, they found something else that was fun and interesting... and it was also profitable.
You may experience this as you investigate different ideas. Your first idea might not work out right away or you might discover something better.
Fun Fact
They started by assembling 250 “Homemade Gin Kits” in Joe’s 700 square foot condo, not having any real idea of who would buy them. But then as word got out from their friends and family, as well as a few websites that featured the kits, sales took off. They improved their operation, redesigned the website, and worked on the project during spare nights and weekends.
