What It's About
A digital scrapbooking side hustle that helps a woman save money for retirement.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
In addition to selling products on her store page, Carole promotes 'freebies' through the Corel Discovery Center, which can lead to hundreds of new subscribers, some of which eventually buy products or courses.
Sometimes it's better to start off with a free or super low-cost option upfront because it brings subscribers in and gives you an opportunity show the value of your service or product!
Fun Fact
While the exact date of when scrapbook started isn’t known, there is evidence to suggest that this practice has been around for over 150 years!
In 1872, famous American scrapbooker and author, Mark Twain, invented his profitable patented invention, Mark Twain’s Adhesive Scrapbook that contained prepasted pages. This invention netted him $50,000 in profits and became one of Twain’s most popular books.
Notes from Chris
Episode 152
The scrapbooking industry is enormous, in both physical and digital form, and the people who scrapbook are very committed to it and will spend a lot of time and money investing in their hobby. As with any hobby, there are plenty of opportunities to profit from it—and that’s what today’s featured story is about: a Canadian woman who works as a speech pathologist masters a kind of popular photo editing software then uses it to help scrapbookers work more efficiently. She also earns more than $1,000/month doing this, and plans to use her side hustle income to supplement her pension since she's just a few years away from retiring.
MENTIONED IN THIS EPISODE:
- Creation Cassel: Learn more about Carole and her digital scrapbooking products on her website and blog
- Corel Discovery Center | Carole Asselin: Carole's expert page on the Corel Discovery Center website
- Scrapbook Campus: The teaching website that Carole created to promote her courses and products
- Paintshop Pro: The photo editing software that Carole uses
- How to create a full sheet of stamps with Paintshop Pro: A YouTube video that Carole created that provides an example of what a script can do and how
- USPS Mail Carrier Makes Clay Imprints for New Parents: How a USPS mail carrier and court interpreter created an $800/month hustle serving new and expectant parents.
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