Rent the Chicken! An Egg-Cellent Idea Clucks Into Cash

What It’s About

A henhouse hustle that comes home to roost.

[podcast_details]

Words of Wisdom

Do your market research! Don’t be afraid to test something out with your friends and family—this can help you develop a stronger product or service and save you from having to scramble a lot once you’ve already launched. That doesn’t mean that you shouldn’t constantly be looking for ways to improve what you’re offering—you just want to make sure that the foundation is there before you start taking money.

Fun Fact

Chickens were, and still are, a sacred animal in some cultures. The prodigious and ever-watchful hen was a worldwide symbol of nurturance and fertility. Eggs hung in Egyptian temples to ensure a bountiful river flood. The lusty rooster was a universal signifier of virility—but also, in the ancient Persian faith of Zoroastrianism, a benign spirit that crowed at dawn to herald a turning point in the cosmic struggle between darkness and light. Read more about the history of the chicken over on the Smithsonian’s website!

Notes from Chris

Episode 646

Not many people think, “When I grow up, I’ll rent chickens to people.” But that’s what Phil and Jenn Tompkins are doing for their side hustle which now serves hundreds of households from their Pennsylvania headquarters and across the nation.

But let’s go back to the henhouse. Before they made a big lifestyle change, Phil and Jenn lived on the outskirts of Baltimore, MD. Phil was working in IT, and Jenn was working remotely for a research study.

When Phil was laid off, he started doing contract work. Once both of them didn’t have to report to an office, they realized they could live anywhere—and they chose to move to Western Pennsylvania, to be closer to Jenn’s family.

That’s where they had an idea to start what became an egg-cellent side hustle.

The couple had been raising chickens in their own backyard for years—long before urban farming was trendy. They had also seen friends and relatives try the same but with less success. In fact, a host of unwanted chickens from “city dwellers” was becoming a major problem in cities across the country. You know how it is—your kid asks for a pet, and you’re like “As long as you take care of it” … etc.

If hen-curious customers discover after the fact that they’re absolutely terrified of birds (it happens) or if they decide a coop just wouldn’t match the rest of their backyard décor—I suppose you could call it chickening out—it’s not a problem at all as the birds are loaners to be returned, no questions asked and with no penalties.

And if the opposite happens—if customers fall head over heels with Janice or Mikaela or Lady Gaga the chicken … and decide that they’re ready for a lifelong commitment, they can opt to buy the chickens at the conclusion of the rental period. (Think of it as poultry layaway.)

They began Rent The Chicken in 2013 with 1 unpaid rental, 2014 – 50 rentals … four years later, they’re managing rentals of more than 2,000 chickens.

Roosters are also available upon special request, although note that in many cities it’s illegal to own a rooster. The laws are less clear on rental roosters … but better check that out first.

You may be thinking: these aren’t rabbits—how did they multiply so fast? Phil and Jenn began franchising… and this is key! They’ve got their area of PA on lockdown, but they can only be in one place at one time. For a while, they tried their best to fulfill requests to nearby states like New Jersey, Ohio, and Maryland—but they had more business than they could handle.

So they began working with local partners in different cities all across the U.S. and Canada.

With their partners out and about, as well as all the deliveries they manage themselves, it is a moneymaking chicken rental empire. Their coops are filled with stacks of cash (actually they take credit cards) … but they are indeed now making a living renting out chickens throughout North America.

When you’re feeling lonesome and you need someone to keep you company, Rent the Chicken is at your service.


MENTIONED IN THIS EPISODE:

  • Rent The Chicken: Learn more about this egg-cellent side hustle over on Jenn and Phil’s website!
  • Blogger: The platform that Jenn and Phil used to build and host their website

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

WEB HOSTING @ $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for many websites. It's cheap, flexible, and offers support 24-7.

Get your own hosting plan for just $2.49 a month!
Learn More

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

Quote of the Day
"There are so many different kinds of opportunities available with this business model—we’ve heard people talk about doing something similar with goats, bees, and even horses! Sometimes it pays to think outside the box because you never know what is going to appeal and resonate with others."
—Jenn & Phil Tompkins #SideHustleSchool

Sponsors & Gratitude

Try ShipStation for 60 Days FREE!

Today’s episode of Side Hustle School is brought to you by ShipStation, the #1 choice of online sellers. 📦

To get a 30-day trial AND an additional month free, click the microphone at the top of their page and enter the word HUSTLE.
Get it Here

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Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Weekly Recap: Making Time for What Matters

Notes from Chris

Episode 638

THEMES & TAKEAWAYS:

At the end of my yoga class the other day, the instructor said something about how “your body appreciates you making time for it.” I know as well as you that it can be hard to find the time for yoga or running or hitting the gym—but when you make time, you’re usually better off.

It’s this weird paradox of how the things we need to do for ourselves tend to get de-prioritized in comparison to other peoples’ needs or the demands being placed on us—yet if we’re not caring for ourself, sooner or later we’re not going to be a great help for anyone else.

Naturally, I think this is true in the world of your income-generating project, the one you do apart from your job. Sometimes it’s tough to find time.

What will you be better off with having found a way to make time for this week?

To hear more, check out today’s Weekly Recap!


WHERE ARE THEY NOW:

This is a new segment we’re trying out with the help of side hustlers that we’ve featured in the past. Today, we have an update from Daniel Grove, who was featured on the show in Ep. 119.

Listen to the Weekly Recap to hear from Daniel himself!

You can also check out his website, Daniel Grove Photography, and podcast, The Visionary Variety podcast.


EPISODES FROM THIS WEEK:

Here’s what we heard this week on Side Hustle School! Listen to this week’s recap for a more comprehensive highlight reel.

  • Ep. 632 – A former sound engineer in Texas maps out a successful career by providing free information guides for hotel guests. The guides are underwritten by advertisers, who pay for their business to get in front of out-of-town guests
  • Ep. 633 – When this government employee is let go from his job, he stumbles upon a reselling opportunity that would end up helping his family ride the coming recession—and eventually earn six figures in a single year
  • Ep. 634 – A physician designs and manufactures plush toys in the shape of human organs. They’re used to teach kids about the human body and as “get well soon” gifts for hospital patients
  • Ep. 635 – Discovering the art of tea-stained prints using publicly available (and free!) art, a Trader Joe’s employee begins earning $3,600 a month selling custom prints online
  • Ep. 636 – It’s no secret that crutches are uncomfortable. Their little-known alternative has led to a profitable side hustle for this caretaker Canadian
  • Ep. 637 – An unconventional workout tool becomes a hit on Kickstarter, then goes on to earn $20,000 a month for its creator

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

We want to hear from you!

The best part of Side Hustle School is our community, and around 20% of our episodes come from listeners. Are you working on something and want to share it with us and our audience? If so, we want to hear from you!

Head on over to our online submission page, and we’ll be in touch if your story is chosen.

And if you’re still working on something but have some questions, we want to hear from you too! Most Weekly Recap episodes include Listener Q&A.

Call the Side Hustle Hotline at 844-9-HUSTLE (844-948-7853), record your question and send it to podcast@sidehustleschool.com, or just send us an email!

Here’s what’s coming up next…

Each week I’ll feature more stories from people who are starting side hustles without quitting their job. Here’s a sneak peek of what’s coming next week:

  • From the local farmers market to the kitchens of major tech corporations—this granola recipe isn’t good, it’s grrrrrrr-eat!
  • Taking advantage of some downtime, this Alberta firefighter picks up a chainsaw and begins carving out life-sized wooden bears. He sells his creations to universities, restaurants, and anyone who wants a unique (and large!) handcrafted item
  • And much more!

Do you have a side hustle story you’d like to share? Fill out the Side Hustle School submission form and your story may be featured on the show!

Also, if you’re interested in joining the Side Hustle Society, visit our Society page to get notified when it goes live!

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

Quote of the Day
"What will you be better off with having found a way to make time for this week?"
—#SideHustleSchool

Sponsors & Gratitude

CRAZY ENOUGH TO WORK

This week, Side Hustle School is brought to you by Crazy Enough to Work, a popular podcast and film series. 📈

When the rest of the world is still zigging, some companies know when it’s time to zag. Elizabeth Banks has teamed up with State Street Global Advisors to make a series of podcasts and films that uncover the bold moves mid-cap companies make to thrive and survive. Listen Here!

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Canadian Mom Rolls Out Supportive Side Hustle

What It’s About

How an accident can lead to opportunity!

[podcast_details]

Words of Wisdom

Adrianna had something really great to say to anyone looking to follow in her footsteps:

“Find a niche product to rent out that has the following characteristics: expensive for the end user to own but cheap to rent, relatively simple functionality (maintenance and service is straightforward and can be done at home by someone with limited mechanical abilities), users only need it temporarily, can be handled by one person and fits into even a small vehicle.”

Fun Fact

Mobility devices have been used in some capacity for centuries. For example, Phillip II, a 6th century Spanish King, was reported to have used a type of wheelchair.

The first mobility scooter was invented in 1968 by a plumber in Michigan who wanted to help a family member with Multiple Sclerosis.

Notes from Chris

Episode 636

Surgery can be a transformative experience. We come out differently—either physically or emotionally—once we, or someone we love, has been under the knife and sewn back up again. Adrianna Coleman, a full-time mom from Canada, found herself driving home with a life-changing side hustle in the trunk of her car.

After intensive surgery, Adrianna’s husband was unable to bear any weight on his foot. Even the slightest strain resulted in soaring pain which made crutches impractical and even a little dangerous. So, he opted to try something new.

He ordered what’s known as a knee walker. If you’ve never seen one, it’s basically a scooter where you put your weight on the knee of the injured leg and push with the other. It has handlebars, brakes, and padding to make it much more comfortable and practical than crutches.

While attending lots of different appointments, check-ups, or even just the grocery store, Adrianna and her husband would find themselves talking about the knee walker to other patients. Entire waiting rooms of people would want to know where they’d found the knee walker, how much they cost and how they could get their knees on one too.

This got them thinking about the potential for a business. There was a large market of people who had no idea about these knee walkers or how to access them, why not create a service for them?

Adrianna set herself a budget of around $3,000, and she named her idea Recovery Rentals. She wanted to create a strong internet presence and look professional from the outset, but she also didn’t want to lose a lot of money if it didn’t work out.

Adrianna admits going into doctor’s offices was scary at first. But she overcame the fear through belief in her product. She knew it would help patients—after all, she’d seen it first hand—and it would be worse for everyone if she didn’t share her idea. Many of the receptionists agreed and let her leave her materials.

Two weeks after her knee walkers arrived, Adrianna had her first order online. Then, two days later, the next two came in. She was already fully booked with her first three units of inventory rented! So, using her side hustle savvy, Adrianna invested the money into more stock so she could take more orders.

As Recovery Rentals has grown, so has Adrianna’s relationship with local doctors. Doctors love having an alternative to crutches to recommend, and these referrals have become the number one source of income for the business. Because, who doesn’t do what their doctor tells them, right?

Recovery Rental’s profits have grown every year since its inception. In 2015, they earned $24,000 which has grown to $56,000 in 2017—not bad at all for a side hustle that only takes her 10 hours/week to maintain!

Looking to the future, Adrianna wants to double down on the franchise side of the business and help take Recovery Rentals all over North America. She wants to help immobile patients cruise to recovery without using those complicated crutches.


MENTIONED IN THIS EPISODE:

  • Recovery Rentals: Head on over to Adrianna’s website to learn about the side hustle that helps others ditch the crutches!

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Quote of the Day
"Find a niche product to rent out that has the following characteristics: expensive for the end user to own but cheap to rent, relatively simple functionality (maintenance and service is straightforward), users only need it temporarily, and it can be handled by one person and fits into even a small vehicle."
—Adrianna Coleman #SideHustleSchool

Sponsors & Gratitude

CRAZY ENOUGH TO WORK

This week, Side Hustle School is brought to you by Crazy Enough to Work, a popular podcast and film series. 📈

When the rest of the world is still zigging, some companies know when it’s time to zag. Elizabeth Banks has teamed up with State Street Global Advisors to make a series of podcasts and films that uncover the bold moves mid-cap companies make to thrive and survive. Listen Here!

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

The Clothes Dryer That Changed a Family Forever

What It’s About

A side hustle that’s as easy as wash, dry, repeat!

[podcast_details]

Words of Wisdom

Pay attention to this—

“When it came to selling, the process wasn’t all that complicated. He always gave the appliances a good cleaning, then took newer, better pictures, and wrote up a clear, information-packed description. Sometimes he even repainted the tops if they looked pretty faded. And when it came time to list the item, he’d price it just a hair below the average price for similar models to help move the item quickly.”

Variations of this are still possible in this day and age. You probably won’t get rich, but if you need money soon, this works. (Let us know if you try it!)

Fun Fact

LaJuan’s part-time airline job gets him free flights all the time. A few years ago, he and his wife flew to Thailand in business class for $75 total… saving nearly $12,000 in expenses. Even though it’s not a high paying job, it clearly has its perks!

Notes from Chris

Episode 633

LaJuan Stoxstill-Diggs is a family man. He married the love of his life when he was twenty, had three kids by twenty-one, and worked hard to provide for them. Finances were tight in those early years, and they would soon become far more challenging.

In early 2007, on the cusp of the 2008 recession, LaJuan was let go from his government job as the economy started to fold in on itself. Over the next two months, he submitted over two dozen job applications, but what he found was that no one was hiring.

Thankfully, LaJuan’s brother owned a moving company and was able to supply him with some contract work now and then. Even when times are tough, there’s always someone willing to pay for manual labor.

Clients were frequently offering excess furniture to LaJuan’s brother, which he gladly accepted. One gig, a client offered a clothes dryer to LaJuan’s brother, who then offered it to LaJuan. He almost said ‘no’. After all, he had a perfectly good dryer at home—why would he need another? It was just going to take up space.

But then his brother said something that would change his life forever: “Just try to sell it. You can keep the money.”

Being three months out of work and not expecting a job to come along anytime soon, LaJuan accepted. He didn’t know if anything would come of it, but he figured he might as well try. LaJuan’s first thought was to list the dryer for sale in the local newspaper. That ad would take a few dollars, as well as a couple days to actually be published, but he’d had success there before. But LaJuan’s wife had another idea: Craigslist.

LaJuan hadn’t used Craigslist for much of anything before. He’d looked around in the jobs section, but he never thought of it as a marketplace to sell things on. Again, he wasn’t certain it would work, but it was free and instant—so why not?

Within a few hours of listing the dryer, someone arrived at LaJuan’s house and gave him $75 for it. LaJuan was ecstatic—and also frustrated. It sold so fast that he realized he should have listed it for at least $50 more!

His mind began turning over like the permanent press spin cycle on that dryer. He spent the rest of the night reading all the listings for washers and dryers. Within a couple days, he was able to confirm his suspicion: people were selling used appliances for far cheaper than they were worth… and if he could be quick to buy them, he could flip them for a profit.

To test the idea, LaJuan called his family members around town and asked if they had any used appliances they wanted to sell. The next morning he picked up two dryers for $50 each, listed them both on Craigslist, and sold them both for $120 each.

It was the easiest money he’d ever made. But more importantly, it gave LaJuan hope that he could provide for his family through the recession and beyond.

LaJuan still helped his brother with moving gigs, but he no longer felt the urgency of applying for every job under the sun. He’d found something he could earn real money with, and he felt in control of his circumstances.

Day after day, he scoured Craigslist pages for his local area. He searched for appliances that were under $100, with two criteria in mind: they looked like something he’d use in his own home, and he knew he could profit at least $50 from. In under two weeks, LaJuan had made over $1,000. He couldn’t believe it—but he wasn’t about to stop and ask questions. It was hustle time!

About a year into the hustle, LaJuan had his first $5,000 month. He’d been so busy raising his kids and flipping appliances that he hadn’t even realized that he had surpassed his government job salary.

As the years went by, LaJuan expanded into flipping refrigerators, espresso machines, studio equipment, computers, and a variety of other items that he learned he could profit from. There were even a few years he surpassed six figures in profit! It was more money than he’d ever made.

It’s been eleven years since LaJuan sold his first dryer, and a lot has changed. He now has part-time jobs as a real estate agent and an airline employee. Both gigs have provided different kinds of value to his family, including cheap airfare and free standby tickets. Thanks to his 20-hour-per-month job at the airport, he’s often able to fly to see his son play football at Cornell University.

And that experience really characterizes LaJuan’s approach this whole time. It wasn’t about creating an empire or always hitting six figures—it was about providing for his family and helping others do the same. There’s more than one way to accomplish almost any goal. He just didn’t expect to find his answer in a common household appliance.


SEE ALSO:

 

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

Quote of the Day
"A person has to have their reason for hustling in order to find success in flipping through Craigslist or any other online platform. In the beginning, I did everything so my family could eat and we could have life’s basic essentials for another day. Before I knew it, I looked up and realized all of our needs were met."
—LaJuan Stoxstill-Diggs #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Tie One On for This Australian High School Teacher

What It’s About

Knowing when to give up can be tough, but this high school teacher knew when it was time to put a bow on it.

[podcast_details]

Words of Wisdom

I am a big fan of moving on! Life is short and you’re already busy, so you should spend your limited time on something you’re excited about and believe in. What do you do when you’re no longer passionate about the project you started, or you recognize that to grow it would require more time and resources you don’t have—is there a way you can profit by making a change?

Fun Fact

Croatian soldiers in the Thirty Years War (1618-1648) were one of the first documented peoples to don a necktie, which they used to keep together the collars of their shirts. French soldiers brought the look back home with them after the war, and by the 1700s, neckties were widely adopted by the upper classes, marking the time when neckties became a main feature in men’s dress.

Notes from Chris

Episode 629

Vince Massara is a high school teacher living in Victoria, Australia. On the side, he now runs a small business that helps other teachers learn more about the side hustle world. However, it was by way of his first income generating project that led him to what he’s doing today… and that’s what we’re going to look at here.

That first project was called Why Knot Ties.

Vince started Why Knot Ties on a whim. Hence the title, “Why Knot.” He thought that at worst, it would make for a funny story down the road. He pictured himself saying to his friends, “Hey, remember when I tried to sell bow ties? Wasn’t that silly.”

As whimsical as it was, Vince notes that there was an underlying reason behind it. He described it as “that feeling of being able to do almost anything when you look and feel like your best self.” He wanted to provide that feeling of confidence for people every day through Why Knot Ties.

The idea of solving new problems excited Vince, and he wanted a new challenge. He also viewed it as a cheap business school and figured that he had nothing to lose.

In less than a year, Why Not Ties was regularly earning between $500 to $1,000 a month.

Normally at this point, I would tell you what he was doing next to grow it further. But no! I warned you this was a different story—here’s what happened.

Despite making that $500-1,000/month, Vince admits he misjudged the online marketplace for fashion. The barriers were too great to truly scale. Most customers were unwilling to leave their marketplace site to buy a mid-priced bow tie.

Also, Vince fell out of love with the brand and with the fashion business in general. Even with the goal of increasing people’s confidence in mind, ultimately it didn’t feel as though he was helping anybody. Which, as an educator, is hard-wired into him.

Last but not least, you could say that he didn’t want to get tied down.

Since he went into Why Knot with a “nothing to lose” mentality, when he was no longer excited about it, he was content with giving it up. But instead of just walking away, he sold the brand and remaining inventory for $5,000. This included the website, stock, and yet-to-be published exposure in GQ magazine.

There were other benefits. Vince began incorporating the lessons learned from Why Knot Ties into the classroom. It rejuvenated his teaching and turned teacher-led innovation into his new passion.

The skills he now uses in his new side hustle, The Content Friends, are almost entirely things he learned from Why Knot. Entering the online business world, Vince noticed that referrals were by far the biggest way of getting qualified leads and new customers. Most people he spoke to who had businesses were filtering money into Facebook ads. However, most of them didn’t have a system for generating leads or referrals.

That was something Vince was able to do with Why Knot, so now he’s teaching it to others. He recently started a blog and podcast, The Smart Edupreneur, about the need for change in education through teacher-led innovation. He blogs on the topic at his personal website. His podcast, The Smart Edupreneur, can be heard there too.

The bow-tie hustle is all tied up, but Vince is moving on with a fashionable future.


MENTIONED IN THIS EPISODE:

  • Why Knot Ties: If you’re interested in gender neutral bow ties and other accessories, check out the business that Vince sold
  • The Content Friends: Vince has learned quite a bit about what it takes to start a side hustle as a full-time teacher. Learn more about his new side hustle helping other teachers on his website, and learn more about Vince and what he’s up to over on his personal website!
  • The Smart Edupreneur: If you’re looking for a new podcast, check out Vince’s podcast as well
  • WordPress: Vince used WordPress to setup Why Knot Ties, and here you can learn how to install your own WordPress site in 5 minutes
  • Alibaba: The platform that Vince used to locate a manufacturer for his bow ties

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Quote of the Day
"If a teacher wanted to start their own side hustle, I’d suggest starting small. If you’re unsure what business to start and you’d like to learn the basics, there is a market where you can sell your own teaching resources online. It’s a business with an extremely low barrier to entry, and odds are you already have some amazing resources. You’ll also quickly pick up bits and pieces of the online business game."
—Vince Massara #SideHustleSchool

Sponsors & Gratitude

CRAZY ENOUGH TO WORK

This week, Side Hustle School is brought to you by Crazy Enough to Work, a popular podcast and film series. 📈

When the rest of the world is still zigging, some companies know when it’s time to zag. Elizabeth Banks has teamed up with State Street Global Advisors to make a series of podcasts and films that uncover the bold moves mid-cap companies make to thrive and survive. Listen Here!

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

London Photographer Rents Camera Gear 1,100 Times

What It’s About

A snapshot of a London man who buys his mom a flat with his camera rental profits.

[podcast_details]

Words of Wisdom

Antonio’s advice to those wanting to rent out their own belongings on a similar platform is to start small. Develop a relationship with every client. Even if they don’t become a repeat customer, they will spread the word!

Fun Fact

In 2015 alone, transactions of the global sharing economy totaled 28.1 billion euros (this is equivalent to almost 33 billion dollars).

Notes from Chris

Episode 619

Antonio Salvani is no stranger to the world of side hustles. He works by day as a receptionist for a property management company in Central London, and in 2016 he also started taking freelance photography gigs. From then on, his evenings and weekends were spent shooting wedding and other various events.

It was in preparation for an upcoming wedding shoot back that Antonio discovered a completely different way to make money. Despite having spent a year collecting gear, Antonio still didn’t feel that he had all the camera equipment necessary to create the highest quality package for the bride.

But he also knew that traditional camera equipment rentals can be quite expensive and require a hefty deposit. The usual deposit at a camera rental shop in London can put you out up to $1,500. In addition to the large deposit, the verification process necessary for renting can be inconvenient. He complained about this to a friend who was also a photographer, and they suggested Antonio use Fat Llama to rent the equipment he needed.

If you’re not familiar with it, Fat Llama is not an up-and-coming rapper, nor is it a Jimmy Buffet song from 1980—it’s a “peer to peer” sharing platform that connects people who need to borrow something with those who could use a little extra cash.

But the term sharing implies a no-charge service, so that terminology is a little confusing. There is a charge to “borrow” items through this service. However, as Antonio found, the rate to rent through Fat Llama was much more reasonable than the classic rental method. He found that he was able to rent the gear he needed for less than £50 ($60). It was a steal of a deal!

The gear was available for pick up the same day, and the entire process was simple. From that first rental experience, Antonio was intrigued. And his next thought was—“why not rent out my own equipment on Fat Llama?”

When Antonio started, he was booking 2-3 rentals a week. This increased very quickly to 5-10 a day!  That’s right, up 5-10 bookings per day, and steadily increasing. So how does Antonio keep up with his personalized customer service with that many rentals?

First off, about 80% of these rental pickups and drop-offs occur on the weekend. Also, about 70% of Antonio’s renters are repeat customers. Antonio creates a profile each time he meets with a new client. This cuts down on his time spent getting to know history and needs with repeat customers. A lot of renters want to pick up equipment on Friday evening and drop off on Sunday. He said he spends a fair amount of time on Thursday evenings planning and messaging about pickups and drop-offs.

For the moment, Antonio is managing this system well. However, in the future, with his business growing he says he’ll need to get an assistant. His priority is keeping the exceptional customer service in place—he wants everything to be perfect, and his customers happy.

So far Antonio’s had over 1,100 rentals and says he’s met some amazing people. He’s learned so much about the equipment just by talking with those who use the gear day in and day out. He feels like he’s started a community.

He’s also made more than £25,000 ($32,400) and is putting the money toward another side hustle, buying an apartment in his hometown of Skopje, Macedonia that he will—of course—rent out on Airbnb.

Renting his camera gear out 5 times a day is a trade Antonio can picture himself in for some time to come.


MENTIONED IN THIS EPISODE:

  • Salvani Studios: It’s time for a close-up—learn more about Antonio and his photography side hustle over on his website!
  • Fat Llama: A peer-to-peer rental marketplace which allows people to rent spare items to others nearby

 

SEE ALSO:

 

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

Quote of the Day
"Fear at the start caused me to worry so much for no reason—it was more of a thing I had to deal with myself. I then realized you can do so much if you just step out of your comfort zone."
—Antonio Salvani #SideHustleSchool

Sponsors & Gratitude

CRAZY ENOUGH TO WORK

This week, Side Hustle School is brought to you by Crazy Enough to Work, a popular podcast and film series. 📈

When the rest of the world is still zigging, some companies know when it’s time to zag. Elizabeth Banks has teamed up with State Street Global Advisors to make a series of podcasts and films that uncover the bold moves mid-cap companies make to thrive and survive. Listen Here!

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

It’s All Smiles For Two Friends Brushing Away Bacteria

What It’s About

Two friends help Aussies clean up their act with silver embedded toothbrushes.

[podcast_details]

Words of Wisdom

If you are just starting out, the distribution model can work well. Most people selling physical products start on their own websites selling directly to consumers and try to build their brand first, but that’s not essential. If you have a unique product and reps that are willing to sell on your behalf, you can make a significant income. However, be certain of who you are going into business with first. Withhold stock and be a lot wearier if payments start running late.

Fun Fact

Your toothbrush is home to more than 100 million bacteria including E.coli and Staphylococcus (Staph) bacteria, according to researchers at the University of Manchester in England. The Mouthwatchers toothbrushes include small particles of silver which is a known anti-bacterial. They are capable of killing any nasties within 6 hours, ensuring you have a perfectly clean toothbrush by the time you wake up.

Notes from Chris

Episode 612

Dean Roller and Andrew Adams are two best mates from Australia. They met through Dean’s now ex-girlfriend over 10 years ago and bonded over a shared interest in self-improvement. When they met, Dean worked as an Adwords campaign manager and Andrew in real estate. They both describe themselves as being terrible employees. They’d spend half their working hours daydreaming about business ideas they could start on the side.

As the years went by, they dabbled in a few ventures—mainly affiliate marketing and foreign currency trading. While they generated a bit of side income, neither of them made enough money to put a dent in their bills, let alone think of quitting their full-time work.

That brings us to 2013 when both guys felt it was time for a change of careers. Dean began managing an online bean bag store (as one does) and Andrew, seeking more fulfillment, started work in the disability support field. Luckily, they both landed in jobs they enjoyed. With the baggage of a daily grind off their shoulders, their minds became a little more creative. They’d regularly meet up and brainstorm side hustle ideas.

But it wasn’t until one day in late 2015 that the right concept came along.

Dean’s mom is a dentist, and they stopped by to say hello one afternoon at her clinic. While there, they struck up a conversation with a patient in the waiting room. She told them about an amazing toothbrush she’d found on a recent trip to the U.S. It was called Mouthwatchers. It had thousands of bristles, was soft on the gums, and had a unique selling point: the bristles had antibacterial silver embedded in them that killed 99% of germs on the brush.

The patient’s enthusiasm for the product piqued their interest, so Dean and Andrew decided to each order one online and try it for themselves. After using it, they were all smiles! They loved the brushes and thought they‘d try selling them locally. After all, Dean’s own mom was a dentist and knew the drill!

They placed an order of 1,000 toothbrushes to start, at a cost of just over $4,000. They were now officially in the toothbrush business.

With inventory in hand, they hit the pavement and spoke to local drugstores, offering them to stock toothbrushes on consignment. A consignment deal meant the stores would only pay if the brushes sold. In other words, the stores had no risk—and because of that, many of them took the offer.

They selected a distribution model over direct sales for a few reasons. They knew they’d be able to build a website to showcase the toothbrushes but weren’t convinced they could generate traffic at a low enough cost to make the margins work. The toothbrushes were only $9.95 each which didn’t leave much wiggle room. The idea was that by cutting reps in on a deal to sell the brushes, there’d be no additional costs other than to the rep, who was essentially on commission.

So far, this strategy has worked well for them, although hasn’t been without its problems.

However, those ups and downs have been nothing more than small cavities in an otherwise perfect smile. Things have gone very well so far. So well that over the last 12 months they have generated $30,000 in profit selling the Mouthwatchers toothbrushes to the local market. Some of that money has been spent on creating a locally targeted site for Mouthwatchers with a subscription toothbrush model.

They both still enjoy their current work and aren’t in any rush to leave, so, for now, they’re not concerned with paying themselves more of the profit. They are putting their money where their mouth is.


MENTIONED IN THIS EPISODE:

  • Mouthwatchers: Brush up your oral health game! Learn more about Dean and Andrew’s toothbrush company over on their website
  • Dental Aware: An Australian dental resource website that Dean and Andrew are planning on adding content to in order to help drive traffic to their website

 

SEE ALSO:

 

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

Quote of the Day
"If you have a unique product and reps willing to sell on your behalf you can make a significant income. However, be certain of who you are going into business with first. Withhold stock and be a lot more weary if payments start running late."
—Dean Roller #SideHustleSchool

Sponsors & Gratitude

CRAZY ENOUGH TO WORK

This week, Side Hustle School is brought to you by Crazy Enough to Work, a popular podcast and film series. 📈

When the rest of the world is still zigging, some companies know when it’s time to zag. Elizabeth Banks has teamed up with State Street Global Advisors to make a series of podcasts and films that uncover the bold moves mid-cap companies make to thrive and survive. Listen Here!

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Aussie Cyclist Shifts Into Gear With Online Shop

What It’s About

A reselling side hustle helps this Aussie shift into high gear!

[podcast_details]

Words of Wisdom

Ryan’s 9-to-5 job has been incredibly helpful to his success because he gets to see the business operations of a larger company in action. However, it’s the lessons he’s learned through trial and error, like sustainable pricing and customer interactions, that have helped him the most.

Fun Fact

Here’s one I bet you haven’t heard: the world’s longest “tandem” bicycle was more than 67 feet long and seated 35 people, but the most expensive bike ever made was artist Damien Hirst’s ‘Butterfly Bike’ which sold at auction for $500,000.

Notes from Chris

Episode 609

For Ryan Tierney, a 28-year-old account manager for a bicycle wholesale business from Brisbane, Australia, his side hustle idea came to him on the heels on a painful breakup, while he was staring at the bottom of his second pint of chocolate ice cream.

Ryan had been saving money to buy Christmas presents when he received the news of his girlfriend wanting to move on. A helpful friend suggested that instead of wallowing with a third pint of ice cream, he should go out and spend that money on himself. Ryan, an obsessive cyclist, had his eye on some premium bike gear from the US but was held back by the “hideously expensive” freight fees.

His next thought? Start a distribution business and get the products at a cheaper price, while bringing a sought-after brand to Australia. All that sounded great while drinking beer with his friends the next night, but when Ryan looked into it a bit more, he realized that he would need more than $15,000 to get started… which was a lot more than he had saved for a few Christmas presents.

But, not to be dissuaded, Ryan began researching other products he could sell within Australia. He had been getting into adventure cycling and camping trips and had discovered a brand that sold straps that bind various items and gear together. Ryan also was a fan of another company which sold 3D printed bike racks.

With these two products and a personal connection to the cycling community in Brisbane, Ryan decided to take the risk and get the wheels turning on his side hustle, which he called Urban Dwellers. And he didn’t spend $15,000 to do it… he spent about $3,000.

Targeted ads had done their job and Ryan discovered Shopify’s free 14-day trial. He signed up, created his storefront, and learned his way around the platform. He ordered a small stock of 100 straps and 50 bike racks, investing much of that $3,000, and got to work on building relationships with other cyclists to promote his new store.

Two years later, he brings in 60 orders a month result in about $5,500 of sales. Of that, he typically brings in $1,200 a month in profit. His take-home revenue is conservative because he uses much of his profit to reinvest into Urban Dwellers and purchase new products, or send samples to potential stores.

Ryan is always on the hunt for new products to distribute, especially if he gets to put them through their paces on one of his many bike adventures. He’s also been trying to grow his side hustle by reaching out to different kinds of stores beyond the cycling industry.

His main motivation for putting the pedal to the metal? The ability to travel. Ryan’s been saving his side hustle profits so he can automate his business and travel the world with his new girlfriend (not the one who dumped him before Christmas—she’s actually a writer on the Side Hustle School team!). He’s shifted into a new gear, getting a grip on his life and climbing to the top.


MENTIONED IN THIS EPISODE:

  • Urban Dwellers: If you’re looking for something to take your cycling to the next gear, head on over to Ryan’s website
  • Shopify: Ryan used Shopify to setup the website for Urban Dwellers, and they’re offering a 21-day trial and exclusive discount for all Side Hustle School listeners!

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Quote of the Day
"The best part is being able to go to work and have sales coming through the day. It’s extra motivation when my phone beeps with a new sale, and I get to test products I already wanted to try. But now it’s for business!"
—Ryan Tierney #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Miniature Dollhouse Website Pays Full-Size Profits

What It’s About

A side hustle that proves that great ideas can come in small packages.

[podcast_details]

Words of Wisdom

Amanda said something especially wise when I was talking with her. She said, “People will say it’s a risk to start your own business, but so is wasting opportunities and your potential. Time is our most precious resource—don’t let your whole life pass you by without going for what you most want.”

Fun Fact

The earliest known miniature homes were found in Egyptian tombs from nearly 5,000 years ago. It’s believed these wooden models were made for religious purposes.

Notes from Chris

Episode 607

When Amanda Austin was a child, her late grandmother presented her with her very own dollhouse. Her crafty grandmother had assembled, painted, and wallpapered the miniature house personally. She even crocheted miniature rugs for each room in the house! It didn’t take long for Amanda to become preoccupied with the dollhouse. She spent every free moment playing with the house and the miniature family that lived there. Whenever she got allowance or birthday money, she would spend it at the local miniatures store.

Now, as an adult working full-time as a digital marketing manager, those memories have come full circle. Amanda sells wooden dollhouse kits and dollhouse miniatures on her own branded e-commerce site. She runs this site as a drop shipping business, which means she doesn’t have to buy and store any of her items. When someone places an order on her site, she notifies her wholesaler and they fulfill the order. There are over 3,000 items for sale on Amanda’s site Shop of Miniatures, and she takes care of the marketing, customer service, and website maintenance.

These days, there aren’t many brick and mortar dollhouse stores open. Since she still has that self-professed “soft spot” for miniatures, when she was thinking about starting a side hustle, she decided to dig deeper into the online world of miniature dollhouse sales. In her words, “They were all terrible… They were poorly designed, poorly organized, and not mobile optimized. I knew I could do better.”

How did she do better? Well, first—being a digital marketing manager, she knew using keywords was critical.

Keywords are words and phrases in web content that enable people to find a site via search engines. Sometimes a business can have a great website, but if keywords aren’t included in the site’s content, it won’t be found when a potential customer conducts a search on Google. Coming up on a Google search isn’t even good enough. According to one study, the first page of a Google search gets 95% of the web traffic.

Best of all are long tail keywords—which are, as the name implies, keywords longer than regular ones. They are also more specific. This means you have less competition with other sites when using long tail keywords on your site. Often someone who is searching the internet is looking for a specific item or subject. They will likely be using more descriptive terms in their search. If a website is sprinkled with long tail keywords that match such a search, the shopper is more likely to find that site. They are also more likely to stay engaged on that site, or even make a purchase.

Amanda’s goal was to rank on the first page of a Google search for dollhouse related items. She used metrics to conduct keyword research. She started out looking for keywords that had 3,000-5,000 hits a month that also weren’t overly competitive. She used the site longtailpro.com, where she found three keywords that had good search volume and low competition from other sites.

Her discovery that dollhouses and miniatures were in demand but weren’t that competitive of a niche was the deciding factor to enter this market.

Unlike some of the stories we’ve featured recently that have used Facebook ads or other paid strategies, Amanda has had much success in growing her business organically. However, this was no miniature feat. She did a lot of keyword research. She spent many months working to get on that first page of a Google search. She says blogging helped immensely and was very strategic about keyword placement on her website.

She started her business in November 2017 and is now making about $800 profit per month—which is just enough to cover her soon-to-be-born daughter’s daycare costs. Amanda now only works on her business about one hour a week.

Amanda’s goal is to continue to work on her site’s SEO so she can rank even higher than her current spot as the third top keyword search on Google. She would also like to hit the $30,000/year revenue mark—which she is hoping she will achieve with upcoming holiday sales.

No doubt about it, this savvy doll-house lover has set herself up for BIG success in a miniature world of e-commerce!

 


 

MENTIONED IN THIS EPISODE:

  • Shop of Miniatures: If you’re interested in learning more about Amanda’s side hustle, head on down to the land of mini—where the grass is painted green and the girls are itty-bitty!
  • LongTailPro: The website that Amanda used to find keywords with good search volume and low competition from other sites

 

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

GET $625 IN FREE TRAVEL

Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.

I use this card every day all over the world! ✈️ Learn More

RELIABLE WEBHOST FOR $2.49/MONTH

Want to build any kind of website for your hustle? If so, you'll need somewhere to host it! This is the reliable company I've used for my past 5 websites. It's cheap, flexible, and you can get support 24 hours a day.

Get your own hosting plan for just $2.49 a month!
Learn More

Quote of the Day
"People will say it’s a risk to start your own business, but so is wasting opportunities and your potential. Time is our most precious resource—don’t let your whole life pass you by without going for what you most want."
—Amanda Austin #SideHustleSchool

Sponsors & Gratitude

Don't Do Business Without It

Side Hustle School is brought to you by American Express.

No matter what you do in business, from working nine-to-five to working five-to-nine, it’s easier when you don’t go it alone. Get the powerful backing of American Express—don't do business without it! 💳 Visit American Express

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Here's How

Keep in Touch

There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!


To infinity and beyond,

Chris Guillebeau

Frenchman Says Bonjour to $35,000/Month Foodie Hustle

What It’s About

A Frenchman brings quality food products from Quebec to the rest of Canada.

[podcast_details]

Words of Wisdom

Unlike a lot of other online businesses we’ve featured, this kind of project comes with risk and will take time to succeed. Costs are high and whenever you’re purchasing a food product to resell, you have to deal with all those complications of shipping and storage and the need for it to go from your warehouse (or basement…) to the customer in a fixed period of time before it expires.

Fun Fact

Cedric has been watching The Walking Dead, and starting this business has had another surprising benefit for him: in the event of a zombie apocalypse, he knows exactly where he’s headed—his warehouse full of French food. So, while the world is burning all around us, Cedric plans on living it up and snacking on foie gras and jam. We asked him for the address, but he’s not looking for any competition.

Notes from Chris

Episode 601

In a lot of ways, Cedric Fontaine is your typical Frenchman. He’s usually found with foie gras, cheese, bread, and butter on his plate, and he’s never far from a glass of red wine. And Cedric brought his love of gastronomy with him when he emigrated from France to Canada about 15 years ago to work as an eCommerce consultant. But upon his arrival, a friend informed him that he wouldn’t be able to find his favorite French flavors in Quebec. He almost got on the next flight back to France.

Never one to shy away from a challenge, Cedric was determined to scour Quebec looking for a flavor from every region of the province. He began a directory of artisanal food producers and used that as a basis to begin his new venture, Terriors Quebec.

Terroir was the perfect side hustle starting point because the word refers to the unique environmental context that helps give food its distinct flavor. Cheeses from different regions, produced in different seasons, can have characteristics that inform the taste and flavor profile. The same can be said for coffee, wine, chocolate, and even tomatoes.

Cedric began Terroirs Quebec in 2005 with about 10 products and has since grown to about 400 different items. For the first five years, he kept the inventory in his basement, managing 1 order a month in the early days, scaling to 30 in the first years.

For just a couple thousand dollars, Cedric was able to purchase a full inventory of his first ten products so that he had 12 of each—enough to launch his website. How did he choose those ten items? Well, he had a very specific idea of what his customer base was looking for because he was his own ideal customer.

He was, and is, the kind of person who puts a lot of thought and care into the food they choose. They want to know where it comes from, they want it to be organic, and they are looking for labels without a huge list of ingredients. Less filler, more substance!

While the profit margins might be lower than other side hustle avenues, Cedric can still use a lot of the revenue to invest in more products, advertising, and growth. But he also wants to make some money for himself, too, so he earns about 10% of his side hustle’s monthly revenue as his extra income. That means he takes home about $1,000 during a slow season that sees about $15,000 a month in sales, and upwards of $3,000 a month during the holiday months, which typically bring in about $35,000.

What’s next in the world of fine food and maple butter? Cedric is looking for ways to tweak his shipping methods in order to increase his profit margins. Shipping heavy food products is always going to be a somewhat expensive venture, but he knows that there’s a better solution out there for him.

He’s also working on a new website and expanding his product offerings to foods found all over the world—not just in Quebec. We’ll wish him Bonne chance since terroir and side hustle seem to go together as well as fresh cheese and warm baguette.


MENTIONED IN THIS EPISODE:

  • Terriors Quebec: Get a taste of Quebec—check out Cedric’s full lineup over on his website!

SEE ALSO:

Inspiration is good; inspiration combined with action is better. Now get back to work!

Yours in the revolution,

cg-sig-newsletter

Resources

CREATE YOUR ONLINE STORE

Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.

Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today! Learn More

GET YOUR FIRST 1,000 EMAIL SUBSCRIBERS

Social media is nice, but building an email list is still the single best way to get customers and clients for your hustle. It's not hard to get started—sign up for a 30-day trial and join the list-building challenge! You’ll be up and running in no time. Learn More

Quote of the Day
"When you’re getting started, it’s important to know your limitations so that you can set goals for yourself instead of biting off more than you can chew. This way, you can grow your side hustle intentionally and deliberately."
—Cedric Fontaine #SideHustleSchool

Sponsors & Gratitude

Create a Stunning Website With Wordpress

Today’s episode of Side Hustle School is brought to you by Wordpress.com! Whether you’re looking to create a personal blog, business site, or both—you’ll make a big impact, when you build your website on WordPress.com. 💻

Get 15% off when you build your website with Wordpress.com—use promo code PODCAST when you check out.
Get Started Here

Like the Show? Leave a Rating!

Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅

It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.


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To infinity and beyond,

Chris Guillebeau