What It's About
An accidental reselling side hustle helps a college bartender improve her credit score and earn extra cash.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Dana had a couple of strategies that she used to maximize her profits while still passing on the online savings to her coworkers. First, she would only purchase clearance items. And second, she made sure to sell to the people who reliably showed up to work and would make sure to get them their items at the beginning of their shift.
Fun Fact
Dana did zero advertising and put in minimal effort for this accidental hustle. She simply offered to buy things for people if she heard them talking about needing new shoes or new clothes. Other than that, she just let the excitement of showing up with a new box of clothes and shoes speak for itself.
Notes from Chris
Episode 89
In the early days of a new industry, trend, or phenomenon, there are a lot of inefficiencies that allow creative people to make money in a way that might not work years later. This is the normal pattern of technological evolution. Something works really well for a while, but then you have to find something new. Today’s story probably isn't something you can replicate in the same way now, but the lesson has other applications. It's about a college bartender who turns online shopping for friends and co-workers into an unexpected reselling side hustle. This hustle helped to supplement the tips she lost during a recession. Remember that online shopping is a lot more efficient and common today than it was 15 years ago. This side hustle worked because the market of people Dana was reselling to was “unbanked,” meaning that most of them didn’t have credit cards. That was her competitive advantage. How can you learn from the past and apply this lesson to the present? SEE ALSO:
- Government Analyst Builds Six-Figure Reselling Business: How a government analyst goes from collecting Frequent Flyer miles to collecting money through a reselling side hustle
- The Live Cricket Drop-Shipping Hustle: Yep, it’s true: a Pennsylvania man makes $700+ a month drop-shipping live crickets to reptile owners across the country
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