Weekly Recap: Top 3 Tips for SEO

Notes from Chris

Episode 568

LISTENER QUESTIONS, THEMES, & TAKEAWAYS: Last week, I was out and about all over the world, but it's always good to come back home. In today's Recap, I want to share some notes on SEO (Search Engine Optimization) from a guest expert. We received a great listener question, and rather than try to answer it myself, I went to an expert. And I've also got a story to share with you—a helpful lesson perhaps—on this topic of whether or not you should tell your family about your side hustle or not. This came up a couple days ago in Ep. 566 - Accountant Generates $10,000/Month In Sweat Equity, and I'd like to touch on that a little bit as well. But first, let's hear from Abigail and her question on SEO:

Abigail: "Hi Chris! I have now listened to the Side Hustle audiobook more than 10 times. I was desperate for a business coach before I read your book, and now I'm already making more money than before on my existing business using these steps. I haven't even got through the 27 days yet and launched my new idea. Thank you so much for breaking this down I feel so much less overwhelmed and way more productive.I wondered what advice you could offer about SEO and getting my website found. Do you know of anyone who offers training or advice in this area, or do you think it is worth paying someone to do it for me? I run a baking business—so I work in a saturated market—but my products are unique and I am learning how to create "offers" (I can't believe it didn't occur to me before). I just want to be able to reach my audience. Any advice you could offer would be amazing. Thanks so much—this really has been life-changing for me!"

Congrats, Abigail! Let's see if we can get your offerings in front of more people. To get some info, I went to my expert on SEO, Rand Fishkin, the founder of Moz and SparkToro and the author of Lost and Founder. Here's what he had to say with regards to SEO: My best advice is to start by checking out a few free resources:

- If you prefer to learn via video, here are two courses I created on Skillshare - SEO Today: Strategies to Earn Trust, Rank High, and Stand Out & Introduction to SEO: Tactics and Strategy for Entrepreneurs (Skillshare is actually a sponsor of the show! Use this link to get your first two months free).
- If text + visual guides are more your speed, check out this guide on the Moz site! This one is pretty good too if you're looking for some additional resources.

Tune in to today's Weekly Recap to learn more about Rand's tips for a strong SEO strategy and to hear a story from Laura Simms regarding sharing your side hustle with your family!

EPISODES FROM THIS WEEK: Here's what we heard this week on Side Hustle School! Listen to this week's recap for a more comprehensive highlight reel.

Ep. 562 - In several parts of the world, bidets are used in lieu of toilet paper—but why not in Canada? One man sets out to change that, flushing away discouragement and banking profits
Ep. 563 - Want to embarrass your frenemy? Send them an awkward, anonymous postcard congratulating them on a purchase they didn’t make. This bartender and yoga teacher earns an extra $100/day from her inventive idea!
Ep. 564 - This production supervisor always loved buying video games—but it wasn’t until he stumbled upon some of his favorite games on eBay that he thought about selling them
Ep. 565 - Tall women everywhere rejoice as an Australian’s side hustle brings new meaning to ‘top shelf’
Ep. 566 - When this California accountant deducts harsh chemicals from deodorant, she earns sweat equity and superdry profits
Ep. 567 - A love of fitness and fashion inspires a real estate broker and his workout buddy to sell resistance bands in custom colors