What It's About
Customized children's lullabies earn passive income for a resourceful music therapist.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Stephanie decided on the prices for her products based on earlier recommendations from her friends and by asking herself the question, “If I was to be overcome with orders, would the amount I’m charging justify an entire day working on them?”
If you're having difficulties landing on prices for your product, this train of thought may help you too!
Fun Fact
When she worked in the hospital, Stephanie had a reputation for being the absolute best at helping kids in pain or distress fall asleep quickly and peacefully. She said that hours and hours of singing and playing the guitar for kids and watching them respond in real-time has had a huge influence on how she writes and records lullabies.
Notes from Chris
Episode 397
For pediatric music therapist Stephanie Leavell, the birth of her child was a huge turning point in her life. Not wanting to spend her days away from her daughter, Stephanie decided to leave her well-paying hospital job and take more casual work booking acts for a music venue. Although the new job was more flexible around her life and child, the pay just wasn’t the same. So, she began to explore side hustling as a means of making up the difference. This exploration brought her to the Side Hustle School podcast! Listening from day one, and never missing an episode, Stephanie constantly tuned in to hear people’s stories and get ideas on how she could make money from the skills she already had. After a few months of listening, she was struck with her own idea. Over the years she’d spent countless hours trawling the internet looking for the best kids music, and what she found was that it took a lot of work to find something good. Stephanie figured if she’d had that problem, other parents might have it too and worked out a way to solve it. She would create a resource, that was backed by her own expertise as a music therapist, and share the best music for different problems kids or parents were facing. In August of 2017, Stephanie created her website, Music for Kiddos, using Squarespace. With her website in place, Stephanie began to publish blog content and share it on social media. As more and more of her blog posts went live, Stephanie began to notice a trend. People gravitated towards the music for helping children’s sleep: lullabies and songs that could help the little ones get off to the land of nod that little bit more smoothly. With her years of experience as a music therapist, she’d created and used lots of music for that very purpose. This gave Stephanie an idea; why didn’t she record the music herself and sell it to these parents? She already had a custom lullaby she’d written for her daughter, which gave her a great place to start from.MENTIONED IN THIS EPISODE:
- Music for Kiddos: If you're interested in having Stephanie concoct a customized lullaby for one of your kiddos, visit her website!
- Squarespace: The website building platform that Stephanie used to create Music for Kiddos
- University Lecturer Earns $2,000/Month Writing Children’s Books: An American teaching in Taiwan tells tales of foreign lands, packaging them in a series of books for children back home
- Immigrant Couple Translates Heritage Into Children’s Flash Cards: Two immigrants from Laos meet the needs of an underserved community in a $50,000 per year hustle
- Dutch Personal Shopping Service for Kids Measures Up: This clothing subscription service delivers a box of children’s clothes to parents in The Netherlands each month. It’s a close-knit competition, but you’re tailored to win!
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Resources
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