What It's About
How do you find the right buyers for a small eco-friendly product before you can scale production?
Notes from Chris
Episode 3332
Today’s caller has made a foldable tote bag attached to a set of eating utensils. How will she find her ideal customers? By the way, what do I mean by ideal customer? I wrote about this in the SIDE HUSTLE book on day 8: “Have imaginary coffee with your ideal customer.” The short version is that somewhere out there, there’s a single person who is best suited to your offer—not a huge “target market,” but a single person who represents many other potential buyers. In this episode: understanding the customer for this product, and some ideas on how to find them."I invented an eco-friendly product called Fork in the Rose. It is a foldable tote bag attached to a set of eating utensils. It replaces disposable bags and eating utensils. Most initial reactions have been positive and I have sold some sets but I am not a great salesperson. I posted pictures online but I haven't gotten a good response yet. I sell them for $12. My cost because I can only buy a small amount of supplies is around $4. I have been trying to find someone at Alibaba.com to make them but I haven't found them yet."Listen to today's episode to learn more...
SEE ALSO:
- Catholic Designer Creates Stylish Apparel Line: What shall it profit a man to gain the whole world but not sell any t-shirts? This designer cast his bread upon the waters and ended up with a profitable fashion line.
- Seattle Couple Creates New “Income LiveStream”: When a married couple runs into logistical problems at their wedding, it leads to an innovative service that other engaged couples need during the pandemic.
- Role-Playing Pastor Rolls The Dice On $2800/Month Hustle: Listener success story! This Presbyterian minister turns to his lifelong interest in role-playing games to set up a sustainable second income source.
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