What It's About
A subscription box service that helps people achieve their weight-loss goals.
Business Model
Skills Required
Complexity
Profit Potential
Words of Wisdom
Nikki says she’s been able to achieve such strong financial figures because she found something in the weight loss niche that nobody was catering to and didn’t come up against any real competition. Plus, having been through the surgery herself allowed her to really get into her customer’s minds!
Fun Fact
In addition to starting up a new source of income for herself, Nikki has also made some noticeable health changes. Since starting the business, Nikki has also managed to lose a whopping 60 pounds herself and get her health back on track. Go, Nikki!
Notes from Chris
Episode 333
In May 2016, Nikki Willmore’s life started taking a series of unfortunate turns. Thirteen years after Bariatric weight loss surgery, she found herself putting on weight again and preparing to undergo a second surgery. All the while she was facing an impending layoff from work, the second she’d had in the last few years. Putting her health first, Nikki used one evening to search for a subscription for supplements that were compatible with the surgery she was about to have. But, much to her surprise, she couldn’t find any such thing. Turning to a Bariatric weight loss Facebook group for help, she saw other people had shared the same problem. They wanted a simple delivery service to help them manage their weight and reduce their stress, but they couldn’t find one. It was there and then she had the idea for a product that could solve both her physical and financial problems. Sitting in the stands of her daughter's Softball game the next day, Nikki posted about her idea in a Facebook group and created a Facebook page called My Bariatric Box. Before she’d even done any research into her product, she’d gathered 100 likes and knew she had a good idea on her hands. Since starting My Bariatric Box in May of 2016, Nikki has gone on to make over $130,000 in that time, and is currently averaging $20,000 per month in sales!
MENTIONED IN THIS EPISODE:
- My Bariatric Box: Get a box of healthy snacks delivered right to your door that will help you keep on track—visit Nikki's website to learn more!
- Cratejoy: The subscription box based e-commerce platform that Nikki used to create her bariatric subscription box line
- Celery: The online platform that Nikki used to create a simple web page for My Bariatric Box and offer a 15% lifetime discount to anyone who signed up in the first month
- Canva & Trello, Zendesk : Some of the programs and platforms that Nikki used for design, communication, customer service, and shipping
- Ketogenic Cookbook Author Makes $1,000 the First Day: After striking out on a new ketogenic lifestyle, one woman creates a $2,000/month side hustle sharing tips and recipes on her blog
- Quick Research Leads to Meal Planning Subscription Service: Healthy meal planning can be rough. One man is on a mission to help people be more health-conscious with his subscription-based website selling meal prep recipes
- ER Nurse Masters CrossFit and Becomes Nutrition Coach: When her first hustling attempt at a wellness blog fails to generate enough response, this active ER nurse shifts her focus and signs up 19 clients for nutrition coaching
Resources
GET $625 IN FREE TRAVEL
Earn 50,000 travel rewards points (enough for 2 round-trip plane tickets or $625 in travel credit). You'll also earn 2x points on all travel and dining spend, with zero foreign transaction fees.
I use this card every day all over the world! ✈️
CREATE YOUR ONLINE STORE
Create your online store with Shopify using an exclusive discount for Side Hustle School listeners. For a limited time, get a free 21-day trial and a 10% discount for a whole year.
Many Side Hustle School listeners are building sites using Shopify's easy-to-learn platform. Try it free today!
Learn More
Quote of the Day
Sponsors & Gratitude
Learn More With Skillshare!
Supporting the sponsors keeps the show free. Today’s episode of Side Hustle School is brought to you by Skillshare. 📷
Skillshare is giving Side Hustle School listeners 2 months of unlimited access—for $0.99! Join the 2 million students learning everything from street photography to SEO on Skillshare today!
Get Started Here!
Like the Show? Leave a Rating!
Side Hustle School is for you! If you’re enjoying it, please take a quick moment to leave a rating or write a quick review. It's really easy and it makes a difference! ✅
It also makes a huge difference when you tell your friends about the show. Remember, it's 100% free and listener-supported.
Keep in Touch
There’s a new story every single day on Side Hustle School. Episodes are produced to be short and to the point—I know you’re busy. Be sure you subscribe to get instant notification of the day’s broadcast!
To infinity and beyond,
