What It's About
Why do some online courses cost $20 while others sell for $2,000—and how do you pick the right price?
Notes from Chris
Episode 3328
Over the past 1,500 episodes we've featured more than 100 online courses, and there's quite a range in pricing. I've been working on some new course outlines myself, and also thinking through this question. As part of making the decision, you don't only want to think about what's "fair" or what your time is worth ... ideally you want to arrive at a final price that customers feel is a perfectly rational price for them to pay in exchange for access to the experience. How do you decide? Is there an optimal range? So if you want to break in—what do you do?"Hi Chris, this is Larry from Vancouver and I've followed the show for years. I’ve heard many case studies on the show about online courses. One thing I’ve noticed is that the pricing for these courses is all over the map! Some cost $50 or $100, others are $1,000 or more. For example, you recently had someone who does voiceover work share their story in a Failure Friday episode. I went to his site and he sells his courses for $3,000, plus a monthly fee to keep accessing them after a year. Part of me thinks, "That's outrageous" and another part thinks "That's ingenious." Why is there little consistency in pricing all of these courses—and how does someone decide what their price should be?"Listen to today's episode to learn more...
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