What It's About
Do introverts need a different marketing playbook?
Notes from Chris
Episode 3279
Traditional marketing advice—“post five Reels a week, cold-DM strangers”—assumes you enjoy broadcasting yourself. Many solo founders don’t. The good news: plenty of businesses grow through quiet credibility rather than constant noise. Visibility is required; volume isn’t. Let’s give Lena a marketing mix that fits her temperament."I’ve built a small web maintenance service, and every article says ‘show up daily on social’ or ‘DM prospects.’ Honestly, pushing myself into people’s feeds feels fake and salesy. I’m an introvert and usually end up posting nothing rather than cringe content. I know I need visibility, but I want a method that doesn’t rely on hype or constant self-promotion. Are there marketing approaches—maybe authority-building or quiet outreach—that work for someone who hates being loud online?"Listen to today's episode to learn more...
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