What It's About
Can exit pop-ups boost conversions without cheapening your store?
Notes from Chris
Episode 3209
For listeners who haven’t seen one: an exit-intent pop-up is the box that jumps onto your screen the moment your cursor drifts toward the back button. It’s the digital equivalent of a store clerk saying, “Before you go, here’s 10 % off.” Done poorly, it trains buyers to walk out until the discount appears. Done well, it catches fence-sitters who simply got distracted. Omar wants to capture the second group without encouraging the first."My Shopify shop sells niche board-game accessories at healthy margins. I’m considering an exit-intent pop-up—10 % off if a shopper starts to leave. People say it boosts conversions, but I fear it’ll train customers to abandon carts just to get a coupon and drive my average order value into the basement. Is there a smart way to use exit offers without creating bargain hunters, or should I skip this tactic altogether?"Listen to today's episode to learn more...
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