2985
7 min 4 sec

Q&A: “How can I relaunch a product that didn’t sell well the first time?”

In this episode, we help a small business owner decide whether to relaunch a product that didn’t perform well the first time. How can she turn a past flop into a future success?
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What It's About

If at first you don't succeed—how can the next time be different?

Notes from Chris

Episode 2985
Launching a new product is exciting, but sometimes things don’t go as planned. Today’s question comes from a home decor shop owner who launched a personalized wall art line that didn’t sell as expected. She’s wondering if it’s worth relaunching with a stronger strategy or if she should move on. Let’s explore how to approach a product relaunch the right way—and turn past lessons into future wins.

"Hi, I’m Sarah! I run a small online shop selling handcrafted home decor, and last year I launched a line of personalized wall art. I was really excited about the concept and put a lot of effort into designing and marketing the products—but sales were disappointing. Looking back, I think I may have launched too quickly without enough buzz or clear messaging. I still believe in the product and wonder if I should try again with a better strategy. Is it worth relaunching something that flopped the first time, or should I move on? If I do try again, what are the key steps I should take to make the second launch more successful?"

Listen to today's episode to learn more...

 
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Yours in the revolution,

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Chris Guillebeau