2885
7 min 7 sec

Q&A: “How to increase the perceived value of digital products?”

In today’s episode, we discuss how to package and present digital products in a way that increases their perceived value.

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What It's About

If something has no physical presence, how can you increase its value?

Notes from Chris

Episode 2885
Today’s question comes from Wesley in Madison, Wisconsin. He’s selling digital products and wants to know how to make them feel more valuable and appealing to his customers. Digital products can be harder to position as premium compared to physical goods, but there are plenty of creative ways to enhance their presentation. Let’s go over some effective strategies to increase the perceived value of digital products and make them stand out.

"Hi Chris, this is Wesley from Madison, Wisconsin. I sell digital products as part of my side hustle, and I’ve noticed that it’s harder to make them feel ‘premium’ compared to physical products. What are some creative ways I can package and present my digital products to increase their perceived value and make them more appealing to customers? I’d love some ideas that can help boost sales and make my offerings stand out!"

Listen to today's episode to learn more...

 
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To infinity and beyond,

Chris Guillebeau